Your Positioning Statement

Research and develop your positioning statement.

• Before We Dive In…
• Past-Project Reflection
• Your Unfair Advantage
• Creating Your Statement

Creating An Internal Manifesto

• Writing Your Manifesto
• Drumming Up Interest
• Customer Interviews

Your Service Offering

• Design and Structure
• The Call-To-Action
• The Application Process
• The Job Of Your Service Offering

The Role Of Content

• Creating A Content Arsenal
• Writing Great And Engaging Content

Shipping Your Freebie Offering

• Freebie Offering Models
• Planning Your Freebie Offering
• The Short Cut… or the Long Road?
• Using Your Freebie Offering