View All Courses
Course Curriculum
Module 0: Course Overview
What We’ll Be Creating
Setting The Right Expectations
Tools You’ll Need
Glossary Of Terms & Phrases Used In This Course
Visual Overview Of “The System”
Module 1: Your Positioning Statement
Why Position?
Your Unfair Advantage
Past-Project Reflection
📹 Watch Me: Collect Data From A Past Project
Finding A Market
Creating Your Positioning Statement
Module 2: Writing Your Internal Manifesto
Turning Your Positioning Statement Into A Manifesto
📹 Watch Me: Write My Manifesto
Developing A Validation Plan
A Trojan Horse At The Gates
Conducting Outreach
Delivering On Your Promise
Following Up
Validating Your Positioning
Module 3: Creating A Marketable Document
What Is A Marketable Document?
Normalizing What You’ve Learned So Far
📹 Watch Me: Write My Marketable Document
Finalizing And Sharing
Module 4: Shipping Your Service Offering
The Job Of Your Service Offering
Design and Structure
The Call-To-Action
The Application Process
📹 Watch Me: Create My Service Offering
🎯 Teardown: Janelle Allen’s Service Offering
🎯 Teardown: Jake Larsen’s Service Offering
🎯 Teardown: Val Geisler’s Service Offering
Module 5: Creating A Content Arsenal
The Role of Content
Writing Great and Engaging Content
Sources of Inspiration
Forming Habits
Module 6: Shipping Your Freebie Offering
Freebie Offering Models
Planning Your Freebie Offering
The Short Cut… Or The Long Road?
Using Your Freebie Offering
📹 Watch Me: Create A Freebie Offering (ConvertKit)
Module 7: Filling Your Pipeline
Channels, Channels, Channels
Jumping Into Conversations
Guest Posts
Podcast Tours
Speaking At Events
In-Person Networking
Writing A Book
Search Traffic
Paid Ads
Retargeting
Module 8: Nudging The 98%
Most Leads Won’t Hire You – And That’s OK!
Segmenting Your Audience
Curation, Not Creation
Creating Sales Touch Points With Your Audience
Getting Off The Newsletter Hamster Wheel
📹 Watch Me: Creating An Evergreen Newsletter
Module 9: The View From 10,000 Feet
Creating A Fly-Wheel
Including Feedback Loops
Quantifying Your Funnel’s ROI
Is It Time To Go All-In On A Niche?
Module 4: Shipping Your Service Offering
Design and Structure
You don't (yet!) have access to this material. Let's fix that.
View Our Product Catalog
Already a customer?
Click here to login
Join 50k+ freelancers who get early access to new articles, guides, updates, and more.
Subscribe for Free
Articles
Start A Freelancing Business
Branding and Positioning
Marketing Your Business
Pricing Your Services
Writing Proposals That Win You Projects
Project Management For Freelancers
Running Your Freelancing Business
Work/Life Balance For Freelancers
Productizing Your Services
Community
Products
Double Your Freelancing Rate
Sell Yourself Online: The Blueprint
Freelancer Workflow Pack
All Access Pass
Mastering Drip
Mastering ConvertKit
Success Stories
How Susanne Peng Built Her Dream Life Through Freelancing
How Elliott Davidson Defied the Critics and Found Success
Susie Hays: How Roadmapping led to a $60,000 contract
How CMO, Suzie Hays, went from course hopping to Roadmapping
How Noel Mannion Used a Roadmapping Session to Become a Client’s Primary Roadmapper
Student Success Story with Janelle Allen
View all 63 success stories...
Podcast
Building Trust Through Roadmapping with Lionel Martin
Onboarding and Roadmapping Tailored Around Video with Ian Servin
How Meteoric Growth Impacts Sales with Drew Sanocki and Michael Epstein
Why Roadmapping is a Priority with Matty McLain
Roadmapping Strategies with Gabi Logan
Drip Automation Software with Dustin Robertson
View all 82 podcast episodes...
About
Contact
Follow on Twitter
Press