Double Your Freelancing Podcast, Episode 63: Joanna Wiebe on The Rule of One

By Brennan Dunn

Today I’m talking with Joanna Wiebe, the founder of CopyHackers.com. CopyHackers is an online resource for everything you need to know about copywriting, including many informative case studies. Her new project, Airstory, is a fantastic content production tool for high-performance writing teams. Joanna taught me how to write effective sales copy and on today’s episode we discuss her Rule of One: how you can make sure that when you do write, your writing is focused on talking to one customer archetype.

Today’s topics include:

  • The Rule of One: 4-part definition and implementation
  • Niched marketing and personalized customer experience
  • Creating a reader archetype
  • Stages of customer awareness: problem, solution and product
  • Big ideas and your promise to the customer
  • Analyzing your offer to find missing details
  • Questioning common “best practices”


Resources and links:

Double Your Freelancing Academy

Drip Email Marketing Automation – Double Your Freelancing Course



Joanna Wiebe – Google+

Joanna Wiebe – Twitter

Joanna Wiebe – LinkedIn