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Double Your Freelancing Podcast, Episode 63: Joanna Wiebe on The Rule of One

Today I’m talking with Joanna Wiebe, the founder of CopyHackers is an online resource for everything you need to know about copywriting, including many informative case studies. Her new project, Airstory, is a fantastic content production tool for high-performance writing teams. Joanna taught me how to write effective sales copy and on today’s episode we discuss her Rule of One: how you can make sure that when you do write, your writing is focused on talking to one customer archetype.

Today’s topics include:

  • The Rule of One: 4-part definition and implementation
  • Niched marketing and personalized customer experience
  • Creating a reader archetype
  • Stages of customer awareness: problem, solution and product
  • Big ideas and your promise to the customer
  • Analyzing your offer to find missing details
  • Questioning common “best practices”

With thanks to...

We'd like to take a moment and thank Freshbooks for supporting the Double Your Freelancing podcast.

So you’re racing against the clock to wrap up 3 projects, prepping for a meeting later in the afternoon all while trying to tackle a mountain of paperwork. Welcome to life as a freelancer.

Challenging? Yes, but our friends at FreshBooks believe the rewards are so worth it.

The working world has changed. With the growth of the internet there’s never been more opportunities for the self-­employed. To meet this need, FreshBooks is excited to announce the launch of an all new version of their cloud accounting software! It’s been redesigned from the ground up and custom built for exactly the way you work. Get ready for the simplest way to be more productive, organized, and most importantly get paid quickly.

The all new FreshBooks is not only ridiculously easy to use, it’s also packed full of powerful features:

  • Create and send professional looking invoices in less than 30 seconds.
  • Set up online payments with just a couple of clicks and get paid up to 4 days faster.
  • See when your client has seen your invoice, and put an end to the guessing games.

FreshBooks is offering a 30 day, unrestricted free trial to Double Your Freelancing podcast listeners. To claim your 30 day free trial, just go to ​and enter DOUBLE YOUR FREELANCING in the “How Did You Hear About Us?” section.

Our thanks to Freshbooks for helping support the Double Your Freelancing podcast.

Resources and links:

Double Your Freelancing Academy

Drip Email Marketing Automation – Double Your Freelancing Course


Joanna Wiebe – Google+

Joanna Wiebe – Twitter

Joanna Wiebe – LinkedIn


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If you enjoy the Double Your Freelancing podcast, support us to keep it going!

  1. Subscribe on iTunes
  2. Leave us a 5-star review on iTunes
  3. Share the podcast with your friends

Here is what one loyal listener had to say about the Double Your Freelancing podcast:

Brennan is a champ. He always has actionable items to follow and his advice is spot on. With his help I’ve already snagged a new project at a rate 3X my original rate. I like his guests and they add more depth to the show.

Hopefully the fact that your show of support will keep the podcast going is reward enough for you. But we want to sweeten the deal for you even further:

After you’ve published your review, send an email to [email protected]. You’ll get an exclusive video from Double Your Freelancing Conference — James Clear's talk on Developing Better Work Habits — absolutely free. Click here to make it happen!

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