Today I’m talking with Joanna Wiebe, the founder of CopyHackers.com. CopyHackers is an online resource for everything you need to know about copywriting, including many informative case studies. Her new project, Airstory, is a fantastic content production tool for high-performance writing teams. Joanna taught me how to write effective sales copy and on today’s episode we discuss her Rule of One: how you can make sure that when you do write, your writing is focused on talking to one customer archetype.
Today’s topics include:
- The Rule of One: 4-part definition and implementation
- Niched marketing and personalized customer experience
- Creating a reader archetype
- Stages of customer awareness: problem, solution and product
- Big ideas and your promise to the customer
- Analyzing your offer to find missing details
- Questioning common “best practices”
With thanks to...
We'd like to take a moment and thank Freshbooks for supporting the Double Your Freelancing podcast.
So you’re racing against the clock to wrap up 3 projects, prepping for a meeting later in the afternoon all while trying to tackle a mountain of paperwork. Welcome to life as a freelancer.
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FreshBooks is offering a 30 day, unrestricted free trial to Double Your Freelancing podcast listeners. To claim your 30 day free trial, just go to http://FreshBooks.com/double and enter DOUBLE YOUR FREELANCING in the “How Did You Hear About Us?” section.
Our thanks to Freshbooks for helping support the Double Your Freelancing podcast.
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