Double Your Freelancing Podcast, Episode 63: Joanna Wiebe on The Rule of One

Today I’m talking with Joanna Wiebe, the founder of CopyHackers is an online resource for everything you need to know about copywriting, including many informative case studies. Her new project, Airstory, is a fantastic content production tool for high-performance writing teams. Joanna taught me how to write effective sales copy and on today’s episode we discuss her Rule of One: how you can make sure that when you do write, your writing is focused on talking to one customer archetype.

Today’s topics include:

  • The Rule of One: 4-part definition and implementation
  • Niched marketing and personalized customer experience
  • Creating a reader archetype
  • Stages of customer awareness: problem, solution and product
  • Big ideas and your promise to the customer
  • Analyzing your offer to find missing details
  • Questioning common “best practices”

Resources and links:

Double Your Freelancing Academy

Drip Email Marketing Automation – Double Your Freelancing Course


Joanna Wiebe – Google+

Joanna Wiebe – Twitter

Joanna Wiebe – LinkedIn


“I still can't believe you don't charge for this course.”
Struggling to find and close projects? Need some help in figuring out how to charge what you're worth? Join more than 50,000 freelancers who have transformed the way they sell and pitch clients.
    I can't thank you enough for everything you're doing to share your knowledge and experience with us. I've been reading and listening to a lot of "gurus" out there and often times feel like their approaches are a bit too gimmicky or lack what I appreciate about your content the most: genuinely caring about the client's needs. I read every word of every lesson many times over and I could truly feel my mindset shifting.
    Sam F., joined the course April 18, 2018
    Join 50,000+ freelancers who get early access to new articles, guides, updates, and more.