The Blueprint - Double Your Freelancing

The Blueprint

Written by Brennan Dunn

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Price

$997

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Course Content

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Module 0 — Course Overview 7 Lessons

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What We’ll Be Creating

Welcome + State of Affairs — May 1, 2023

Setting The Right Expectations

Tools You’ll Need

Glossary Of Terms & Phrases Used In This Course

Visual Overview Of “The System”

Module 1 — Your Positioning Statement 6 Lessons

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Your Unfair Advantage

Past-Project Reflection

📹 Watch Me: Collect Data From A Past Project

Finding A Market

Creating Your Positioning Statement

Module 2 — Writing Your Internal Manifesto 8 Lessons

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Turning Your Positioning Statement Into A Manifesto

📹 Watch Me: Write My Manifesto

Developing A Validation Plan

A Trojan Horse At The Gates

Conducting Outreach

Delivering On Your Promise

Validating Your Positioning

Module 3 — Creating A Marketable Document 4 Lessons

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What Is A Marketable Document?

Normalizing What You’ve Learned So Far

📹 Watch Me: Write My Marketable Document

Finalizing And Sharing

Module 4 — Shipping Your Service Offering 8 Lessons

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The Job Of Your Service Offering

Design and Structure

The Call-To-Action

The Application Process

📹 Watch Me: Create My Service Offering

🎯 Teardown: Janelle Allen’s Service Offering

🎯 Teardown: Jake Larsen’s Service Offering

🎯 Teardown: Val Geisler’s Service Offering

Module 5 — Creating A Content Arsenal 4 Lessons

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The Role of Content

Writing Great and Engaging Content

Sources of Inspiration

Module 6 — Shipping Your Freebie Offering 5 Lessons

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Freebie Offering Models

Planning Your Freebie Offering

The Short Cut… Or The Long Road?

Using Your Freebie Offering

📹 Watch Me: Create A Freebie Offering (ConvertKit)

Module 7 — Filling Your Pipeline 10 Lessons

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Channels, Channels, Channels

Jumping Into Conversations

Speaking At Events

In-Person Networking

Module 8 — Nudging The 98% 6 Lessons

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Most Leads Won’t Hire You – And That’s OK!

Segmenting Your Audience

Curation, Not Creation

Creating Sales Touch Points With Your Audience

Getting Off The Newsletter Hamster Wheel

📹 Watch Me: Creating An Evergreen Newsletter

Module 9 — The View From 10,000 Feet 4 Lessons

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Creating A Fly-Wheel

Including Feedback Loops

Quantifying Your Funnel’s ROI

Is It Time To Go All-In On A Niche?