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Intro / Overview:
Course Overview
5 Lessons
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Reference & Resources
2 Lessons
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Hypothesize:
Your Positioning Statement
6 Lessons
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Writing Your Internal Manifesto
2 Lessons
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Connect, Refine, Validate:
Develop a Validation Plan
1 Lesson
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The Trojan Horse Podcast
4 Lessons
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Talk to Humans (Yes, Real, Live Humans)
1 Lesson
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Formalize:
Creating A Marketable Document
4 Lessons
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Shipping Your Service Offering
8 Lessons
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Creating A Content Arsenal
4 Lessons
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Shipping Your Freebie Offering
5 Lessons
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Promote:
Filling Your Pipeline
10 Lessons
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Nurture & Scale:
Nudging The 98%
6 Lessons
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Scale — The View From 10,000 Feet
4 Lessons
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