The Blueprint - Double Your Freelancing

The Blueprint

By Brennan Dunn

Current Status

Not Enrolled

Price

$997

Get Started

Take this Course

Course Content

Intro / Overview:

Course Overview 5 Lessons

Module Content

0% Complete 0/5 Steps

What We’ll Be Creating

Welcome + State of Affairs — May 1, 2023

Setting The Right Expectations

Visual Overview Of “The System”

Reference & Resources 2 Lessons

Module Content

0% Complete 0/2 Steps

Tools We’ll Be Using

Glossary Of Terms & Phrases Used In This Course

Hypothesize:

Your Positioning Statement 6 Lessons

Module Content

0% Complete 0/6 Steps

Your Unfair Advantage

Past-Project Reflection

📹 Watch Me: Collect Data From A Past Project

Finding A Market

Creating Your Positioning Statement

Writing Your Internal Manifesto 2 Lessons

Module Content

0% Complete 0/2 Steps

Turning Your Positioning Statement Into A Manifesto

📹 Watch Me: Write My Manifesto

Connect, Refine, Validate:

Develop a Validation Plan 1 Lesson

Module Content

0% Complete 0/1 Steps

Developing A Validation Plan

The Trojan Horse Podcast 4 Lessons

Module Content

0% Complete 0/4 Steps

A Trojan Horse At The Gates

Conducting Outreach

Delivering On Your Promise

Talk to Humans (Yes, Real, Live Humans) 1 Lesson

Module Content

0% Complete 0/1 Steps

Validating Your Positioning

Formalize:

Creating A Marketable Document 4 Lessons

Module Content

0% Complete 0/4 Steps

What Is A Marketable Document?

Normalizing What You’ve Learned So Far

📹 Watch Me: Write My Marketable Document

Finalizing And Sharing

Shipping Your Service Offering 8 Lessons

Module Content

0% Complete 0/8 Steps

The Job Of Your Service Offering

Design and Structure

The Call-To-Action

The Application Process

📹 Watch Me: Create My Service Offering

🎯 Teardown: Janelle Allen’s Service Offering

🎯 Teardown: Jake Larsen’s Service Offering

🎯 Teardown: Val Geisler’s Service Offering

Creating A Content Arsenal 4 Lessons

Module Content

0% Complete 0/4 Steps

The Role of Content

Writing Great and Engaging Content

Sources of Inspiration

Shipping Your Freebie Offering 5 Lessons

Module Content

0% Complete 0/5 Steps

Freebie Offering Models

Planning Your Freebie Offering

The Short Cut… Or The Long Road?

Using Your Freebie Offering

📹 Watch Me: Create A Freebie Offering (ConvertKit)

Promote:

Filling Your Pipeline 10 Lessons

Module Content

0% Complete 0/10 Steps

Channels, Channels, Channels

Jumping Into Conversations

Speaking At Events

In-Person Networking

Nurture & Scale:

Nudging The 98% 6 Lessons

Module Content

0% Complete 0/6 Steps

Most Leads Won’t Hire You – And That’s OK!

Segmenting Your Audience

Curation, Not Creation

Creating Sales Touch Points With Your Audience

Getting Off The Newsletter Hamster Wheel

📹 Watch Me: Creating An Evergreen Newsletter

Scale — The View From 10,000 Feet 4 Lessons

Module Content

0% Complete 0/4 Steps

Creating A Fly-Wheel

Including Feedback Loops

Quantifying Your Funnel’s ROI

Is It Time To Go All-In On A Niche?