My guest today is Meryl Johnston, founder of the international accounting agency Bean Ninjas. She has a background in accounting and began her first business as a consultant. She has grown her current business from the ground up and is now generating over $100,000 in recurring revenue through monthly productized bookkeeping services. We discuss her career, how she transitioned to a productized service business and lessons learned along the way.
Today’s topics include:
- Transition from consulting to productized services
- Launching in seven days and growing the business through referrals
- Developing product offerings and pricing strategy
- Lessons learned since launch: hiring, customer niches
- Aligning marketing to customer niche
- Sales processes for productized services versus consulting
- Value of informational sales calls
[podcast-sponsor]
Resources and links:
Double Your Freelancing Meetup Groups
Double Your Freelancing Academy
[podcast-bonus]