Podcast

The Business of Freelancing, Episode 4: Selling Through Teaching With Nathan Barry

By Brennan Dunn

Show Notes

00:19 – Nathan Barry (twitter blog)

01:14 – Show topic goals

  • Building a passive income stream outside a freelancing business
  • Balancing client work while developing products
  • How product offerings affected his freelancing business
  • Building products while freelancing

01:53 – Nathan’s professional career background
03:35 – Products to supplement a freelancing income
05:06 – OneVoice
06:59 – Building products while freelancing
08:12 – Having multiple revenue streams
09:44 – Commit
10:33 – Marketing

  • The product business feeds the freelancing business
  • Having your own projects generates business

12:36 – Books as the new business cards
14:37 – Getting paid to get leads
15:02 – Gaining trust and reputation
17:30 – Becoming the authority and educating and influencing clients

  • Offering freebies
  • Inexpensive products
  • Blog posts and mailing lists

22:48 – Teaching what you know and giving away information generates income
26:49 – Repeating your message

Resources

Nathan – Smashing Magazine’s The Mobile Book
Brennan – WiseCash
Eric – The Entrepreneur’s Notebook:Part 1 Part 2 Part 3

Action Steps

Start teaching. Setup a blog, pick 1-3 topics you know and want to be known for, and write them. Don’t over-think it, just start teaching.