In this episode, Zach talks about a sneaky positioning technique freelancers can use to instantly charge more.

👉 Learn how to raise your rates and work with better clients in our free “Charge What You’re Worth” course

Links from the episode:

$200k Freelancer

Build a machine that generates clients – predictably and controllably – and grow your freelance income to $200k/yr+

Others:

• Double Your Rates Toolkit
• Double Your Freelancing Rate
• Crappy Canva illustration from the video

Follow Zach:

• Twitter / X — https://twitter.com/swinesayer
• Instagram — https://www.instagram.com/swinesayer/
• TikTok — https://www.tiktok.com/@swinesayer
• LinkedIn — https://www.linkedin.com/in/zachswinehart/
• YouTube — https://www.youtube.com/@doubleyourfreelancing

AI-Generated Summary:

• 0:00 – 2:00 — Zach introduces “Runway Reduction Anchoring” and discusses the biggest challenge freelancers face: getting more clients.
• 2:00 – 4:00 — Zach explains how smaller businesses often struggle with bottlenecks, which creates an opportunity for freelancers to offer faster solutions.
• 4:00 – 6:00 — Zach highlights how freelancers can provide aggregating value that compounds over time, especially in design, SEO, and conversion rate optimization.
• 6:00 – 8:00 — Zach shares an example showing how completing a project faster results in significantly more value for the client over the course of a year.
• 8:00 – 10:00 — Zach emphasizes the value freelancers bring by saving clients’ time and energy, even if their work is only 80% perfect.
• 10:00 – 12:00 — Zach explains how even 80% effectiveness in delivering value faster can result in substantial ROI for the client, freeing up time for other priorities.
• 12:00 – 14:57 — Zach discusses the importance of framing services to show how removing bottlenecks enables clients to focus on higher-value tasks, driving a stronger ROI in sales calls and positioning.