Today my guest is Jonathan Raymond the former CEO of E-Myth, he became the CEO in 2011 when the owner wanted to modernize the brand. He decided to break out on his own in 2015. The idea behind the E-Myth is that running a business is different than being great at whatever the business does. An example would be a great dancer who opens a dance studio and discovers there is more to running a dance studio than being a fantastic dancer. Jonathan now focuses on what it takes to create a great business and the culture, scale and team involved with doing so.
He now focuses on refound.com and the core principles required to be a great leader and business owner. Jonathan has a new approach to leading and managing teams. He is also the author of the upcoming book, “Good Authority”. When it comes to managing teams, we not only need a new set of skills, we have to reimagine who we are and Jonathan and his business help leaders to be the best they can be. Enjoy!
Today’s topics include:
- As an entrepreneur there is still culture and team building and interpersonal dynamics that need to be dealt with
- It also comes down to referrals, so good relationships are important
- People make referrals in relationships
- Going into a relationship with a freelancer, you want to be able to refer them to others because of the great job they did
- We want freelancers who do their job and don’t need to be micromanaged, we also want to refer responsible people because it is a reflection on us
- People overestimate the big stuff, but the small stuff is important, like email response time
- Be the type of person people want to do business with, no BS around communication
- If you mess something up take responsibility and not only apologize, but say what happened and take ownership
- We have a pretty good sense of which clients are happy, reach out and restore amicability
- People don’t like confrontation and bury stuff, but then it stacks up
- Understand who your ideal customer is, challenge assumptions that the client has, the client is in their own bubble, coach and mentor them
- Fill the gap with challenge and communication
- Scarcity can prevent you from pushing the envelope, yet it is counter intuitive to not take the risky road
- Some clients aren’t’ the clients you want to work with anyway
- Actually, have requirements and screen clients so that you are not stuck with an unresponsive hard to communicate with client
- The fear that it turns off clients is unfounded, people want to buy a process, so having a set plan to deliver will set you apart from the competition
- Set expectations from onboarding to deliverables
- Build accountability into the process
- Your time is valuable
- It comes down to the way you see yourself and your value, at some point being superman is not sustainable, hold space and create context for change
- Be Yoda not superman, self value and self worth
- Fixer, fighter or friend – 3 styles of taking on superman role
- Good Authority is Jonathan’s new book coming out
- Mentoring your own clients – Small business owners don’t have anyone to question them
- People at the top are in a bubble and they don’t see what they don’t see
- You can add value by mentoring and asking questions and building a personal relationship
- What is the purpose? What is the result? Find the why, you will have a happier client and deliver a better product and maybe make a friend on a way.
- To get the right website figure out why they are doing what they are doing.
- “Mentoring means questioning the assumptions they don’t realize that they are making” Jonathan Raymond
- Imposter Syndrome – Roadblock of it not being my job and self doubt coming up.
- Take a small risk and you will be amazed how people will open up
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