[Coaching: Maia #14] Building a Paid Community and Pricing Strategy + Dual-Purpose Content

By Zach Swinehart

Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

  • Exploring the transition from one-on-one consulting to building a community-based offering
  • Considering the options between high-touch coaching at a higher price or a more inclusive community model at a lower price
  • Creating educational content, workshops, and resources that serve both her one-on-one clients and community members

Coaching highlights from today’s episode:

  • Validate the interest in her community offering with a minimum number of sign-ups before officially launching
  • Focus on activities that offer the highest value to potential clients such as high-touch coaching or targeted content
  • How to leverage existing clientele and audience for the initial seeding and growth of the paid community

Original coaching call recording date: 09/01/2023

Want to get one-on-one coaching from Zach?

The DYF Accelerator community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format as you saw here.

You’ll also get access to our huge library of all past coaching calls, along with a text-based community and weekly accountability check-ins.

Click here to learn more »

AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the series, aiming to help Maia reach a six-figure income within six months through weekly coaching sessions, similar to the duo accelerator community format.
  • 2:00 – 4:00 — Maia discusses progress on her goals, including successful marketing efforts leading to four inquiries and her strategy of sharing practical marketing insights on social media.
  • 4:00 – 6:00 — Maia emphasizes the effectiveness of showcasing her work through case studies on social media, generating interest in her marketing strategy services.
  • 6:00 – 8:00 — The discussion highlights the importance of sharing the ‘why’ behind marketing strategies and the gradual improvement and solidification of Maia’s service offerings.
  • 8:00 – 10:00 — Maia talks about the response to her new service package, Align Strategy plus templates, and her challenge in differentiating and promoting her various services to potential clients.
  • 10:00 – 12:00 — Zach and Maia discuss differentiating between “done with you” and “done for you” services, suggesting a spectrum from coaching to fully managed services.
  • 12:00 – 14:00 — Zach proposes simplifying service offerings into clear categories to make them more understandable and suggests avoiding overly branded terms that could confuse potential clients.
  • 14:00 – 16:00 — Maia shares her success with a journaling prompt community group and proposes a new community-based offering to keep past clients engaged and support new ones.
  • 16:00 – 18:00 — Maia outlines her plan for a $111 monthly community that includes workshops, group chats, and a resource library, aiming to make coaching more accessible.
  • 18:00 – 20:00 — The conversation shifts to the specifics of the community offering, including monthly PDFs, workshops, intention nights, office hours, and the value of a group chat for accountability and support.
  • 20:00 – 22:00 — Zach questions the target audience’s alignment with business growth goals, emphasizing the need for a business focus in the community. Maia confirms this focus.
  • 22:00 – 24:00 — Discussion on the time commitment required for Maia’s proposed community offering, considering the planning and execution of various components.
  • 24:00 – 26:00 — Zach expresses concern over the time investment for the community and the need for a significant initial audience to justify this effort.
  • 26:00 – 28:00 — Maia outlines the structure and content of her proposed community offering, aiming for efficiency in content creation and community management.
  • 28:00 – 30:00 — Zach advises on potential underestimation of the time required to manage the community, suggesting it could take significantly more effort than anticipated.
  • 30:00 – 32:00 — Zach calculates that Maia needs 40 members to match her consulting income with the community, emphasizing the potential for exponential growth compared to the linear growth of consulting.
  • 32:00 – 34:00 — Discussion on setting a threshold for community launch to ensure it’s a good investment of Maia’s time, suggesting creating a VIP list to gauge interest.
  • 34:00 – 35:40 — Maia considers different pricing strategies and acknowledges the additional workload and team changes required for the new community business.