[Coaching: Maia #13] Converting Instagram Followers to Clients and Email Marketing Strategy + Onboarding Automation

By Zach Swinehart

Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

  • Converting engaged Instagram followers into clients for Maia’s design studio
  • Leveraging email marketing to re-engage leads with free resources and valuable content
  • Segmenting leads for efficient lead conversion and content utilization

Coaching highlights from today’s episode:

  • Personalizing the content of individual emails to engage leads instead of a general invitation
  • The use of paid ads or an “ad spot” in newsletters to promote Maia’s design studio
  • Save time by automating the onboarding process for new clients with a pre-recorded onboarding video or a detailed guide

Original coaching call recording date: 08/24/2023

Want to get one-on-one coaching from Zach?

The DYF Accelerator community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format as you saw here.

You’ll also get access to our huge library of all past coaching calls, along with a text-based community and weekly accountability check-ins.

Click here to learn more »

AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the “Six Months to Six Figures” series, focusing on coaching Maia to reach a six-figure income, and mentions challenges due to Maia’s poor internet connection.
  • 2:00 – 4:00 — Maia seeks advice on making coaching sustainable without compromising her design work, while Zach recalls assigning her to increase client intake.
  • 4:00 – 6:00 — Maia discusses her marketing efforts, leading to growth in her Instagram community, but uncertain about converting them into design clients.
  • 6:00 – 8:00 — They explore the effectiveness of Maia’s marketing strategies, with Zach suggesting a focus on design-oriented marketing and possibly using paid Instagram boosts.
  • 8:00 – 10:00 — Maia plans to utilize email marketing to re-engage unutilized leads, aiming to integrate Instagram marketing with her newsletter strategy.
  • 10:00 – 12:00 — Maia plans to reintroduce herself via email, sharing a new service deck and a “vault” of free resources to engage previous leads.
  • 12:00 – 14:00 — Zach suggests personalizing the vault by sending individual emails for each resource, emphasizing value over sales.
  • 14:00 – 16:00 — Discussion on balancing value and sales in emails, with Zach advocating for more frequent, valuable content to build a positive sender reputation.
  • 16:00 – 18:00 — Maia considers segmenting her strategy between studio projects and community engagement, excited by the prospect of an email newsletter for Blank Page.
  • 18:00 – 20:00 — They discuss technical aspects of email marketing platforms, with Maia expressing a preference for FloDesk over ConvertKit due to its simplicity.
  • 20:00 – 22:00 — Maia and Zach discuss leveraging the collective’s newsletter for Blank Page leads and optimizing email marketing strategies.
  • 22:00 – 24:00 — Zach suggests focusing on segmenting leads and preparing for more structured marketing funnels, aiming for efficient lead conversion and content utilization.
  • 24:00 – 26:00 — Maia seeks advice on balancing time between coaching and design clients, considering whether to evaluate time spent per client or across all coaching engagements.
  • 26:00 – 28:00 — Discussion on tracking time spent on individual clients versus overall for better efficiency and understanding of workload distribution.
  • 28:00 – 30:00 — They explore options for automating onboarding processes to save time, considering pre-recorded videos versus personalized live sessions.
  • 30:00 – 32:00 — Maia sets goals for integrating services in a new deck and dedicating time to focused design marketing, aiming for a clearer service offering.
  • 32:00 – 34:00 — Zach provides quick advice on potentially scaling back coaching services if they detract from core business activities, emphasizing effective hourly rate evaluation.