[Coaching: Maia #12] Rate Increased to $3K! Live Workshop Success + Revenue From Creating Content

By Zach Swinehart

Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

  • Launched a free workshop with 48 attendees
  • Increased rates to nearly $3K per project
  • Hired additional designer to delegate and increase project work

Coaching highlights from today’s episode:

  • Potential revenue generation from creator content
  • Setting goal to increase client work by 50%
  • Which software to use for a simple, streamlined operation

Original coaching call recording date: 08/18/2023

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AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the “Six Months to Six Figures” series and Maia, the freelancer being coached.
  • 2:00 – 4:00 — Zach describes the format of the series and invites listeners to join the DUI accelerator community for similar coaching.
  • 4:00 – 6:00 — Maia discusses her progress in time tracking and delegation, identifying her roles and duties in her studio.
  • 6:00 – 8:00 — Zach inquires about Maia’s agency revenue and next steps, suggesting whether to raise rates or delegate more.
  • 8:00 – 10:00 — Maia expresses the need for better admin systems and tools, while Zach recommends simpler solutions considering her current client volume.
  • 10:00 – 12:00 — Maia reviews her time spent on various tasks, focusing on design work as her primary activity.
  • 12:00 – 14:00 — Zach and Maia discuss her new hire, Anna, and the impact on Maia’s workload and business processes.
  • 14:00 – 16:00 — Maia explains how Anna’s work has significantly reduced her design hours and discusses their payment and mentorship arrangement.
  • 16:00 – 18:00 — Zach inquires about the financials and time commitment of a specific project Maia and Anna worked on, aiming to understand the profit margin.
  • 18:00 – 20:00 — Maia expresses her strategy to motivate and retain her team, especially highlighting the benefits provided to Anna, while Zach comments on the pay rate for junior designers in Berlin.
  • 20:00 – 22:00 — Zach suggests using Harvest for invoicing; Maia outlines her project stages and reviews recent project completions.
  • 22:00 – 24:00 — Maia details the efficiency of her project completion and the impact of her new designer.
  • 24:00 – 26:00 — Discussion on the cost-benefit of hiring a designer, with Zach calculating Maia’s effective hourly rate.
  • 26:00 – 28:00 — Zach is excited about Maia’s rate structure and suggests focusing on increasing project volume.
  • 28:00 – 30:00 — Maia feels positive about her service offerings and discusses potential adjustments due to her team expansion.
  • 30:00 – 32:00 — Maia describes her efficient branding process and Zach discusses the potential of increasing her project volume without overburdening her schedule.
  • 32:00 – 34:00 — Zach calculates the potential monthly income Maia could earn by handling more projects and suggests focusing on increasing client flow.
  • 34:00 – 36:00 — Maia expresses confidence in her team’s support and discusses the importance of effectively utilizing her email list for marketing. Zach advises on strategic delegation and reinvestment in the business.