[seniority?] [discipline-with-skillsets] [building/crafting project-type] [for client-type?] [— differentiator?] 1 - Seniority qualifier (optional) — e.g. "Senior", "Staff-level", "Fractional CTO", "10-year veteran" 2 - Discipline / craft (required) — e.g. "engineer", "designer", "writer", "ML engineer", "product designer" 3 - Main skillsets (required) — e.g. "React/TypeScript", "Figma + brand systems", "long-form B2B" 4 - Project scope/type (required) — e.g. "data-heavy SaaS dashboards", "design systems", "developer-tool launch sites", "marketing automation" 5 - Client type (optional) — e.g. "for B2B startups", "for venture-backed product teams", "for early-stage consumer brands" 6 - Differentiator hook (optional) — e.g. "performance specialist", "rescues stuck rewrites", "design-engineering hybrid", "research-first process"