[Coaching: Brad #3] — Repurpose Existing Content to Attract High-Paying Clients + Brand Name Change

By Zach Swinehart

Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

  • Brad starts to refine his strategy for podcasting
  • How to best use his current YouTube content for potential clients
  • Staying focused while maintaining work/life balance

Coaching highlights from today’s episode:

  • Using content for coaching services in the future
  • How to leverage current YouTube content to attract high-paying clients
  • Changing a brand name to align with goals and services

Original coaching call recording date: 06/21/2023

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AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the “Six Months to Six Figures” series of the Double Your Freelancing podcast, featuring Brad’s journey as a freelancer aiming for a six-figure income.
  • 2:00 – 4:00 — Brad’s unique contribution is highlighted; he runs a YouTube marketing agency and also coaches Zach on YouTube strategies.
  • 4:00 – 6:00 — Zach discusses incorporating Brad’s coaching into the podcast series to demonstrate service refinement, appealing to freelancers like Brad’s target audience.
  • 6:00 – 8:00 — Brad expresses his enthusiasm for podcasting and the need to clarify his branding and positioning, particularly for his YouTube agency and personal Nomad brand.
  • 8:00 – 10:00 — Brad deliberates on the tactical aspects of his podcasting strategy, distinguishing between content for his YouTube agency and the Nomad brand, and the challenges in managing different content platforms.
  • 10:00 – 12:00 — Zach envisions Brad’s life with a successful marketing agency, engaging in activities like strategic client calls and team management, questioning if this fulfills Brad’s desire to teach other freelancers.
  • 12:00 – 14:00 — Zach suggests that while Brad’s agency is a means for financial stability, it might also be built with the intention to sell, emphasizing the importance of creating a sellable business.
  • 14:00 – 16:00 — Discussion on leveraging Brad’s current YouTube audience for affiliate marketing and the potential rebranding of the Nomad brand to better represent his expertise.
  • 16:00 – 18:00 — Zach proposes a dual-benefit strategy focusing on Brad’s agency, with long-term benefits for his freelancer education goals, and discusses different approaches to content marketing.
  • 18:00 – 20:00 — Suggestion for Brad to document what works in his agency for future freelancer education, and the importance of creating separate channels for the agency for potential sale.
  • 20:00 – 22:00 — Zach advises leveraging Brad’s existing YouTube channel for lead generation by educating affiliate marketers about video marketing and using social media to discuss YouTube marketing for course creators.
  • 22:00 – 24:00 — Discussion on syndicating content across channels to utilize existing audiences for Trojan Horse interviews, with a focus on creating value and easy collaboration.
  • 24:00 – 26:00 — Zach emphasizes finding a lead generation strategy for Brad’s agency and being scrappy at first, with future considerations for making the business sellable.
  • 26:00 – 28:00 — Brad expresses his desire to keep and evolve the Nomad brand, and contemplates the direction of his content, whether to integrate all podcasts into the Nomad brand or start a separate channel.
  • 28:00 – 30:00 — Brad is focused on developing thought leadership in video marketing and considers the possibility of changing the focus of the Nomad brand to emphasize empowering others rather than centering on himself.
  • 30:00 – 32:00 — Zach suggests reevaluating the ‘Nomad’ aspect of Brad’s brand, questioning its relevance and clarity in representing his services and goals.
  • 32:00 – 34:00 — Zach advises Brad to consider the implications of keeping the ‘Nomad’ term in his agency’s name and to focus on the agency’s distinct YouTube channel for lead generation.
  • 34:00 – 36:00 — Zach proposes that Brad’s initial lead generation should utilize his existing YouTube audience, transitioning into building traffic on a new channel for his agency.
  • 36:00 – 38:00 — Zach recommends Brad to focus on growing his agency using existing assets in a scrappy manner and to avoid creating dependencies that are hard to extricate from later.
  • 38:00 – 40:00 — Zach advises Brad on content strategy for his existing YouTube channel to attract potential agency clients and to generate a high volume of leads before refining lead quality.
  • 40:00 – 42:00 — Brad is currently busy with family and client work, considering Upwork as the best option for lead generation due to limited time.
  • 42:00 – 44:00 — Zach plans to audit Brad’s time management in their next call, and Brad feels a bit overwhelmed with recent advice and changes.
  • 44:00 – 46:00 — Brad is open to changing his agency name from “Video Marketing Nomads,” but feels strongly about retaining the “Nomad” brand.
  • 46:00 – 48:00 — Zach digs deeper into why Brad is resistant to change, exploring whether it’s about strategy or personal attachment to the “Nomad” concept.
  • 48:00 – 50:00 — Brad acknowledges his emotional reaction to criticism, while Zach reassures him of his strategic competence and offers to adjust his feedback approach.
  • 50:00 – 52:00 — Zach emphasizes that his advice on the ‘Nomad’ name is not critical and is open to Brad’s perspective, noting the importance of context in coaching.
  • 52:00 – 54:00 — Brad expresses relief and agrees with Zach’s advice, acknowledging the low priority of the agency name issue compared to more critical business decisions.
  • 54:00 – 56:15 — Zach and Brad discuss the intensity of advice and its impact, agreeing on a scale to gauge the importance of future suggestions, and Brad considers changing his YouTube channel’s name.