[Coaching: Brad #2] — Niching Down and Using Case Studies + Getting Off Upwork To Find Clients

By Zach Swinehart

Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

  • Brad narrows down his niche and expertise to work with clients
  • Finding high-quality clients off of Upwork
  • Creating a clear service offering with the highest ROI for clients

Coaching highlights from today’s episode:

  • Strategies for marketing to prospective clients
  • Content creation and using SEO to grow a freelance business
  • Creating a productized business model

Original coaching call recording date: 06/14/2023

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AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the “Six Months to Six Figures” series of the Double Your Freelancing podcast, featuring Brad, a freelancer transitioning to a YouTube marketing agency.
  • 2:00 – 4:00 — The series format is explained; it’s based on Zach’s live coaching in the accelerator community. Brad, while coaching Zach on YouTube, simultaneously hones his service offerings.
  • 4:00 – 6:00 — Zach notes the uniqueness of Brad’s series, incorporating Brad’s coaching into the podcast. They plan to explore Brad’s initial challenges and goals in the first episode.
  • 6:00 – 8:00 — Brad shares his background in marketing, recent shift to freelancing, and current focus on finding high-quality clients outside of Upwork. He also mentions his struggle with picking a niche.
  • 8:00 – 10:00 — Brad explains his YouTube growth niche, working with clients on video content creation and SEO. He seeks advice on expanding beyond Upwork and utilizing his existing network and personal brand. Zach suggests strategies for client acquisition and marketing.
  • 10:00 – 12:00 — Zach suggests leveraging Brad’s affiliate marketing experience for content strategies and advises conducting case study interviews with previous clients, Brian Richards and Corey Miller, for tangible results.
  • 12:00 – 14:00 — Brad is unsure about the impact of his previous work for case studies, feeling his approach was unfocused then. Zach enquires if Brad’s current YouTube niche could be beneficial for his former clients.
  • 14:00 – 16:00 — Discussing strategies to demonstrate ROI for YouTube strategies, Brad suggests using Google Analytics and UTM parameters for tracking. Zach explores the potential of leveraging video content for ads.
  • 16:00 – 18:00 — Brad talks about his recent focus on YouTube growth, his transition into freelancing, and his interest in direct response marketing. He also shares strategies for content creation and SEO.
  • 18:00 – 20:00 — Zach sees potential in collaborating with Brad for mutual benefit. They discuss the value of video content and strategies for demonstrating its ROI to clients. Zach also relates this to his interview with Jesse, who found success in a productized service.
  • 20:00 – 22:00 — Brad expresses his desire to anchor his work to tangible business value and move beyond basic tasks. Zach notes the limited time remaining in the session.
  • 22:00 – 24:00 — Zach and Brad discuss the use of content from their conversation for educational purposes, with Brad agreeing to its use.
  • 24:00 – 26:00 — Zach highlights the importance of illustrating the value of video content. He shares his own experience with ADHD and finding fulfillment in a product-based business.
  • 26:00 – 28:00 — Zach elaborates on the potential of Brad’s business model, suggesting the possibility of productized services or courses. Brad confirms his preference for a highly leveraged soloist model and product creation.
  • 28:00 – 30:00 — Zach assures Brad that acquiring direct clients outside of Upwork will be feasible due to his advantageous position. They agree to continue the discussion in upcoming office hours.
  • 30:00 – 32:41 — Brad expresses his excitement about the growth potential within Zach’s community. Zach concludes by promoting the accelerator community and inviting listeners to learn more about Brad’s business.