Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?
Follow their journey through the ups and downs and watch them grow!
Milestones from today’s episode:
- Brad’s best earning week yet on Upwork
- Confronting the data from time tracking and where time was used
- Learning new skills to expand service offerings and professionalism
Coaching highlights from today’s episode:
- Facing the struggles of productivity and addressing underlying causes
- The importance of testing different outreach methods to find the most effective approach
- Building organic relationships by providing upfront value
Original coaching call recording date: 08/24/2023
Want to get one-on-one coaching from Zach?
The DYF Accelerator community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format as you saw here.
You’ll also get access to our huge library of all past coaching calls, along with a text-based community and weekly accountability check-ins.
AI-Generated Summary:
- 0:00 – 2:00 — Zach introduces the podcast series, focusing on coaching a freelancer, Brad, towards a six-figure income.
- 2:00 – 4:00 — Brad expresses his disappointment and discouragement despite working hard but seeing no results.
- 4:00 – 6:00 — Brad discusses his efforts in content creation and struggles with ADHD affecting his focus on important tasks.
- 6:00 – 8:00 — Brad reflects on the conflict between what he needs to do versus what he wants to do, and his recent successes in his freelance business.
- 8:00 – 10:00 — Brad talks about learning from another freelancer’s success on Upwork and realizes the need to increase his outreach efforts.
- 10:00 – 12:00 — Brad acknowledges the need to focus on his freelance business and cut down on video creation; Zach shares his experience with content creation challenges.
- 12:00 – 14:00 — Zach and Brad discuss the difficulties in adapting to new content creation methods and strategies, emphasizing the learning curve.
- 14:00 – 16:00 — Brad talks about his new productized service and his realization of misallocating his energy away from potentially more impactful activities.
- 16:00 – 18:00 — Zach advises Brad on prioritizing tasks, especially for people with ADHD, and the importance of a hierarchical priorities list.
- 18:00 – 20:00 — Brad plans to focus on delivering quality work for his client and considers pausing his daily video project, while keeping podcasting as a content creation outlet.
- 20:00 – 22:00 — Brad finds podcasting energizing and efficient for content creation; Zach suggests being strategic about podcast guests.
- 22:00 – 24:00 — Zach shares his approach to prioritizing tasks and making strategic decisions in his business.
- 24:00 – 26:00 — Zach advises Brad on time management and how to optimize tasks for better results.
- 26:00 – 28:00 — Discussion on the effectiveness of cold outreach and comparing different strategies for client acquisition.
- 28:00 – 30:00 — Zach encourages Brad, emphasizing the importance of recognizing and redirecting efforts when they don’t move the needle, and discusses setting goals for the upcoming week.
- 30:00 – 32:00 — Brad gets excited about cold outreach after reading a book on it and plans to apply it in both his own work and for a client’s affiliate program.
- 32:00 – 34:00 — Brad considers balancing the Upwork outreach and the ‘Santa Claus’ strategy, while also learning Adobe Premiere to improve his video editing skills.
- 34:00 – 36:00 — Zach advises Brad on efficiently allocating time to key areas like client work, lead generation, skill improvement, and podcasting.
- 36:00 – 38:00 — Brad plans to create a ‘Santa Claus’ package for potential clients, with Zach advising on prioritizing quality over quantity in content.
- 38:00 – 40:00 — Brad aims to return to maximizing daily outreaches on Upwork, while Zach suggests he solidify his hierarchical prioritization of tasks.
- 40:00 – 42:00 — Brad discusses the perception of time flying by while tracking his activities, feeling overwhelmed by the limited hours available.
- 42:00 – 44:16 — Zach relates to Brad’s feelings about time constraints and shares his own scheduling challenges, emphasizing the importance of celebrating progress and focusing on growth.