[Coaching: Brad #13] Overcoming Burnout, Affiliate Management Growth + Establishing Authority

By Zach Swinehart

Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

  • Brad deals with exhaustion, overwork, and the impacts on his life and business
  • Establishing authority as an affiliate manager
  • Testing and proving the model to offer affiliate management services

Coaching highlights from today’s episode:

  • Define in detail the steps involved in delivering a service to clients
  • The attributes potential clients need to have to be confident in achieving success with them
  • The importance of not always pushing out of the comfort zone to prevent burnout

Original coaching call recording date: 09/29/2023

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AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the podcast theme on burnout and exhaustion, featuring Brad’s freelancing journey towards a six-figure income.
  • 2:00 – 4:00 — Brad discusses his inability to meet the last week’s goals due to stress and feeling overwhelmed.
  • 4:00 – 6:00 — Brad shares his attempt to wake up earlier to work more, leading to physical and emotional exhaustion.
  • 6:00 – 8:00 — Zach relates to Brad’s sleep struggles, discussing his own sleep issues and the impact of poor sleep on work resilience.
  • 8:00 – 10:00 — Brad and Zach discuss strategies for better sleep, including waking up earlier, avoiding caffeine in the afternoon, and the importance of daily walks.
  • 10:00 – 12:00 — Brad discusses using melatonin for sleep and Zach suggests productive activities during morning walks, like listening to audiobooks or podcasts for work-related insights.
  • 12:00 – 14:00 — Zach shares how he prepares for podcast interviews and suggests Brad could use his walks to generate ideas for outreach to potential affiliates.
  • 14:00 – 16:00 — Brad expresses his confidence in qualifying for affiliate management jobs on Upwork and outlines his plan to reach a six-figure income with just a few clients.
  • 16:00 – 18:00 — Brad shares his enthusiasm for affiliate manager training and identifies it as a perfect fit, referencing the “Acres of Diamonds” story to emphasize the value in his current path.
  • 18:00 – 20:00 — Zach agrees on the efficiency of utilizing current skills and discusses the complexities of starting new ventures. Brad hesitates on outreach due to lack of energy and Zach encourages considering low-risk offers to gain experience.
  • 20:00 – 22:00 — Zach discusses the challenge of establishing authority as an affiliate manager without testimonials, emphasizing the difficulty in convincing clients to hire Brad without concrete proof of past success.
  • 22:00 – 24:00 — Brad expresses feeling unprepared for high-stakes projects and imposter syndrome, comparing himself unfavorably to more experienced peers in a training group.
  • 24:00 – 26:00 — Zach reassures Brad, suggesting that performance-based pricing could be a viable strategy despite the initial fear, and that failing to deliver results would be problematic regardless of the pricing model.
  • 26:00 – 28:00 — Discussion on the potential for Brad’s affiliate management service to offer a significant return on investment for clients, with Zach encouraging testing the service even amidst doubts.
  • 28:00 – 30:00 — Brad contemplates the energy required for launches and prefers the more gradual approach of outreach, acknowledging the challenge of finding clients ready for affiliate growth.
  • 30:00 – 32:00 — Brad acknowledges the potential in affiliate management but is unsure who to approach. Zach suggests defining clear KPIs for potential clients to better identify who would be a good fit.
  • 32:00 – 34:00 — Discussion on how defining KPIs and conditions for a successful affiliate launch can help Brad refine his service offering and identify ideal clients.
  • 34:00 – 36:00 — Zach shares strategies to reduce launch stress, including thorough planning and preparation, and encourages Brad to consider unique productized services over commodity offerings.
  • 36:00 – 38:00 — Brad considers reaching out to potential clients to discuss the affiliate launch service, recognizing the need for initial conversations rather than perfection from the start.
  • 38:00 – 40:00 — Zach clarifies the previous week’s homework and advises Brad on steps to further develop his service offering, emphasizing the importance of planning and ideation before reaching out to potential clients.
  • 40:12 – 42:00 — Zach advises Brad to clearly define the service he wants to offer and identify the ideal client attributes necessary for success.
  • 42:00 – 44:00 — Brad expresses the need to slow down and refine his approach, feeling he has found his path but needs to pace himself.
  • 44:00 – 46:43 — Zach shares strategies for managing energy and focus, emphasizing the importance of balancing comfort zone challenges to prevent burnout.