[Coaching: Brad #11] Demonstrating Skills Publicly, Short-Form Content Service + Using Social Media To Find Clients

By Zach Swinehart

Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

  • Refined service offering to create short-form content for social media
  • Brad improved his video editing skills and is using his channel to showcase his abilities
  • Using social media to find clients and demonstrate skills publicly

Coaching highlights from today’s episode:

  • Specialize in one specific service to establish a clear niche in the market
  • Identify target clients who are creating long-form content but struggling with short-form content
  • Tag potential clients in social media posts to demonstrate skills and get their attention

Original coaching call recording date: 09/08/2023

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AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the podcast, discussing “opening bottlenecks” with guest Brad, aiming to grow Brad’s revenue to $8,333 a month.
  • 2:00 – 4:00 — Zach encourages joining their community for coaching. Brad discusses his struggle with creating a service offering and finding a proposal template.
  • 4:00 – 6:00 — Brad feels inexperienced in pricing and packaging services. Zach suggests focusing on reverse engineering outcomes for service offerings.
  • 6:00 – 8:00 — Zach advises on handling unproductive weeks and focuses on developing a practical service offering strategy.
  • 8:00 – 10:00 — Discussion shifts to identifying target audiences and service outcomes, emphasizing the importance of understanding customer pains and goals.
  • 10:00 – 12:00 — Brad discusses his new understanding of outreach emails and short-form content strategies for affiliate marketing.
  • 12:00 – 14:00 — Zach explores the concept of commoditized work and its potential for simple, profitable business models.
  • 14:00 – 16:00 — Discussion on maximizing social media presence using short-form content from podcasts and creating value-based service offerings.
  • 16:00 – 18:00 — Zach details a content strategy involving repurposing podcast material for various social media platforms.
  • 18:00 – 20:00 — Zach emphasizes focusing on results, not tasks, in service offerings and considers how to leverage existing connections for business growth.
  • 20:00 – 22:00 — Zach asks Brad about the easiest service to sell to current connections, focusing on content multiplication for existing content creators.
  • 22:00 – 24:00 — Brad and Zach discuss identifying opportunities by finding creators failing in public or missing out on low-hanging fruits in content creation.
  • 24:00 – 26:00 — Brad shares insights on platform-specific content optimization and building expertise in content strategy.
  • 26:00 – 28:00 — Zach suggests narrowing down service offerings to specialize in converting long-form videos into impactful shorts.
  • 28:00 – 30:00 — They explore the idea of packaging Brad’s service of turning long-form videos into short-form content for social media platforms.
  • 30:00 – 32:00 — Zach discusses packaging a service to maximize short-term content calendars and explores additional service layers.
  • 32:00 – 34:00 — Zach and Brad identify target clients for short form content services, considering those struggling with video content.
  • 34:00 – 36:00 — Zach suggests focusing on video podcasters or those poor at short form content, and Brad reflects on finding clients.
  • 36:00 – 38:00 — Discussion on selling the service of converting long form to short form content, with a focus on maximizing short form video channels.
  • 38:00 – 40:00 — Brad shares thoughts on tailoring offers for each client, and Zach suggests practicing on various projects to gain broad experience.
  • 40:00 – 42:00 — Zach discusses the ease of promoting others on social media and suggests a strategy for Brad to create and share short form content.
  • 42:00 – 44:00 — Zach proposes homework for Brad to identify three people good at long form but struggling with short form, and create shorts for them.
  • 44:00 – 46:00 — Discussion on how Brad can effectively use social media to promote his video editing skills and connect with potential clients.
  • 46:00 – 47:37 — Zach advises Brad on using cold emails for outreach and encourages direct communication through email or social media.