Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?
Follow their journey through the ups and downs and watch them grow!
Milestones from today’s episode:
- Refined service offering to create short-form content for social media
- Brad improved his video editing skills and is using his channel to showcase his abilities
- Using social media to find clients and demonstrate skills publicly
Coaching highlights from today’s episode:
- Specialize in one specific service to establish a clear niche in the market
- Identify target clients who are creating long-form content but struggling with short-form content
- Tag potential clients in social media posts to demonstrate skills and get their attention
Original coaching call recording date: 09/08/2023
Want to get one-on-one coaching from Zach?
The DYF Accelerator community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format as you saw here.
You’ll also get access to our huge library of all past coaching calls, along with a text-based community and weekly accountability check-ins.
AI-Generated Summary:
- 0:00 – 2:00 — Zach introduces the podcast, discussing “opening bottlenecks” with guest Brad, aiming to grow Brad’s revenue to $8,333 a month.
- 2:00 – 4:00 — Zach encourages joining their community for coaching. Brad discusses his struggle with creating a service offering and finding a proposal template.
- 4:00 – 6:00 — Brad feels inexperienced in pricing and packaging services. Zach suggests focusing on reverse engineering outcomes for service offerings.
- 6:00 – 8:00 — Zach advises on handling unproductive weeks and focuses on developing a practical service offering strategy.
- 8:00 – 10:00 — Discussion shifts to identifying target audiences and service outcomes, emphasizing the importance of understanding customer pains and goals.
- 10:00 – 12:00 — Brad discusses his new understanding of outreach emails and short-form content strategies for affiliate marketing.
- 12:00 – 14:00 — Zach explores the concept of commoditized work and its potential for simple, profitable business models.
- 14:00 – 16:00 — Discussion on maximizing social media presence using short-form content from podcasts and creating value-based service offerings.
- 16:00 – 18:00 — Zach details a content strategy involving repurposing podcast material for various social media platforms.
- 18:00 – 20:00 — Zach emphasizes focusing on results, not tasks, in service offerings and considers how to leverage existing connections for business growth.
- 20:00 – 22:00 — Zach asks Brad about the easiest service to sell to current connections, focusing on content multiplication for existing content creators.
- 22:00 – 24:00 — Brad and Zach discuss identifying opportunities by finding creators failing in public or missing out on low-hanging fruits in content creation.
- 24:00 – 26:00 — Brad shares insights on platform-specific content optimization and building expertise in content strategy.
- 26:00 – 28:00 — Zach suggests narrowing down service offerings to specialize in converting long-form videos into impactful shorts.
- 28:00 – 30:00 — They explore the idea of packaging Brad’s service of turning long-form videos into short-form content for social media platforms.
- 30:00 – 32:00 — Zach discusses packaging a service to maximize short-term content calendars and explores additional service layers.
- 32:00 – 34:00 — Zach and Brad identify target clients for short form content services, considering those struggling with video content.
- 34:00 – 36:00 — Zach suggests focusing on video podcasters or those poor at short form content, and Brad reflects on finding clients.
- 36:00 – 38:00 — Discussion on selling the service of converting long form to short form content, with a focus on maximizing short form video channels.
- 38:00 – 40:00 — Brad shares thoughts on tailoring offers for each client, and Zach suggests practicing on various projects to gain broad experience.
- 40:00 – 42:00 — Zach discusses the ease of promoting others on social media and suggests a strategy for Brad to create and share short form content.
- 42:00 – 44:00 — Zach proposes homework for Brad to identify three people good at long form but struggling with short form, and create shorts for them.
- 44:00 – 46:00 — Discussion on how Brad can effectively use social media to promote his video editing skills and connect with potential clients.
- 46:00 – 47:37 — Zach advises Brad on using cold emails for outreach and encourages direct communication through email or social media.