$200k Freelancer gives you a reliable, repeatable system to consistently generate leads, convert them into high-paying clients, and scale your freelance business to $200k/year or more.

You’ll learn how to control your client acquisition process instead of relying on luck or referrals.

The program transforms your business from a “rollercoaster of luck” to a scalable business with predictable growth, giving you freedom, stability, and the ability to focus on high-paying projects you enjoy — and turn away all the crappy clients you’d rather not work with.

Once your outreach system is set up and dialed in, it can produce results FAST.

But it'll take some time to dial in first.

Here's a realistic timeline for most students:

Month 1-2: Setup Phase

• You're learning the system and sending your first practice campaigns
• No clients yet, but you're building the foundation

Month 3-4: First Campaigns

• You launch your first "proper campaigns" and start getting engaged leads
• You'll likely book your first discovery calls and potentially close your first clients

Month 5-6: System Working

• Your system is dialed in and consistently generating leads
• You can reliably generate 3-10 qualified leads per week and close them into clients

Month 7+: Scaling

• Once your system is working, you can scale it up to generate as many clients as you want

Keep in mind: freelancers who are experienced with cold outreach see engaged leads within hours and book meetings within days.

But it takes time to get there — you'll need to run a few campaigns with "meh" results first to learn what works for your specific situation.

The key is that this is about building a sustainable system, not just a one-time campaign.

The 6-month program is built around a time commitment of about 5-10 hours per week on average.

• Preferred: 10h/wk
• Low end: 5h/wk
• Bare minimum: 3h/wk

(This time is for learning AND implementation.)

If you can't swing the 10 hours per week, less is fine, just be aware that you extend your calendar time to get your system built. That's why 3h is the absolute bare minimum; it's already 3x'ing your calendar time.

The goal is to help you fit it into your current schedule, even if you’re busy with client work.

If you can dedicate the time for these 6 months, you’ll come out the other side with a client acquisition system that’s printing clients and will serve as the foundation to scale your earnings up to $200k/yr+.

Is having a 200k/yr lead gen machine worth spending a couple hours a day on?

Yes — and it's actually *easier* for agencies!

If you're running an agency, you already have a team handling fulfillment, which means you can focus entirely on building the marketing machine without worrying about delivering the work yourself.

The $200KF system works the same way for agencies as it does for solo freelancers, but agencies often see faster results because they can delegate campaign execution and scale more quickly once the system is dialed in.

Whether you're a one-person shop or a 10-person agency, the client acquisition process is the same — and you'll get the same level of support and guidance.

• ~$150/mo marketing budget
• Usually takes a few months to get your first client
• But then from there you'll be able to get several per month

So all that said, it's smart to go into it planning for a $150/mo marketing budget — and it'll end up being one of the highest-ROI marketing spends you can find as a freelancer.

When you enroll in $200k Freelancer, you’re getting $5,762 worth of live support and $4,279 in bonuses, all designed to help you build a client acquisition system that consistently brings in clients.

This includes:

• Immediate access to the program — Instant lifetime access to a bulletproof step-by-step curriculum
• 6 months Pro Tier access to ClientForge & LeadTables — Build lists 40x faster with tools I built specifically for 200KF
• 5,000 Free LeadTables credits — Fast-track your first campaigns without worrying about lead costs
• Live weekly calls with personalized feedback and campaign debugging to ensure you’re always on track. ($2,398 value)
• Manual reviews of your strategies, emails, leads, and more, ensuring you don’t miss any critical steps. ($1,188 value)
• Ongoing email and Loom video support from Zach for any questions or issues. ($1,182 value)
• A private community of freelancers to network and share resources. ($397 value)

Plus, $4,279 in bonuses, including...

• The Tool Vault — Templates, SOPs, scorecards, AI assistants, scripts
• Lead Sources Database — 44 vetted tools with my personal reviews
• Cold email themeplates — Proven copy you can swipe and customize
• Campaign forecasting tools — Know how many leads you need to hit revenue goals
  
  

Yes! One of the main goals of $200k Freelancer is to help you build a client acquisition system that brings in a steady stream of leads, so you're never desperate or scrambling for work. Once your lead generation is set up & dialed in, you'll have the freedom to say “no” to low-quality clients or projects you don’t enjoy and only take on the work that excites you and pays what you're worth.

The system is designed to run in the background, consistently bringing you new opportunities, so you can focus on doing your best work for clients you actually want to work with.

No client-generating system is 100% passive, as top-earning freelancers will [almost] always need to spend time nurturing & selling engaged leads one-on-one. But that aside, once the system’s up and running, it’s incredibly easy and passive for you to get leads coming to you on autopilot for you to then nurture and close into clients.

We've even had some students take the "autopilot" aspect to the next level and do sales-call-free funnels where they close leads into clients without even jumping on sales calls! Lots you can do here once you get your system up and running.

$200k Freelancer is for freelancers who are ready to take control of their client acquisition and never worry about where the next project will come from – and are ready to invest a few hours a week to make it happen.

It’s built for freelancers who have skills in their craft, are not in “crisis mode” & needing clients right this second, and are highly motivated to build a long-term lead gen asset.

Click here for the full breakdown of who it’s for (and NOT for)

This is literally PERFECT for you. You'll have a huge head start with your existing knowledge, and the unique approach we teach here will enable you to succeed where you failed before.

Most freelancers who "fail" at cold outreach do so because of one or more of these reasons:

1. Not enough volume — They send 50 emails and give up when they don't get results

2. Wrong timeline expectations — They expect instant results and quit before the system has time to work

3. Bad copy — Their emails don't resonate because they haven't validated the problem they're solving

4. Deliverability issues — Their emails land in spam and they don't know it

5. Poor conversion — They get replies but don't know how to convert them into clients

$200KF addresses all five of these problems with proven systems, templates, and personalized feedback to ensure you don't repeat the same mistakes.

Plus, you're backed by the 6-month 200% ROI guarantee, so if you try it my way and somehow still fail despite expert campaign reviews and debugging, you get all your money back.

If you wait until your client pipeline is dry to think about lead generation, you’ll be playing catch-up at the worst possible time. When you’re already desperate for clients, it’s hard to think strategically and build something sustainable. The best time to build your client acquisition system is when you’re in a comfortable position — when you have the time and mental space to create something that will serve you long-term. This way, you’ll always have a predictable flow of clients, even when current projects end.

You’ll receive direct, personalized support throughout the program. This includes live support on the weekly calls, along with asynchronous feedback via email and Loom, where I’ll review your key assignments, troubleshoot any issues you’re facing, and help you optimize your campaigns. The goal is to give you real-time support while you implement the system, so you’re never stuck or unsure about what to do next. Additionally, you’ll have access to ongoing Q&A and troubleshooting calls, ensuring you get the help you need at every step.

$200k Freelancer isn’t just another course about getting leads; it’s a comprehensive business-building system specifically tailored for freelancers. Most lead generation programs focus on quick, short-term wins, but this program is about building a sustainable client acquisition system you can scale over time. The outreach strategies are designed to work at scale, meaning they will produce results whether you need one new client or 10. It’s not a one-size-fits-all course; it’s a personalized, data-driven system you can rely on. And instead of just “learning some tactic” that you execute without understanding why it works, you’ll get a fundamental understanding of the process so that you’re empowered to react & thrive amidst changing markets and results in the future.

Absolutely. By starting to build your lead gen system before you need it, you’re picking the perfect time to get going — nice job!

As long as you can create the space to work on building your lead gen machine (ideally 5h/wk), there’s no problem getting started when you’re full-up on client work.

But note that a big part of the process of dialing in your client-generating machine involves generating leads and closing clients, which you might not want to do if you’re at 100% capacity with no end in sight, or have one whale client taking up 40 hours a week.

If you’re currently working maximum hours and are underpaid for it, the ideal approach for growing your business is to gradually phase out the lower-paying work you’re currently doing, and replace it with higher-paying work that you like better, as your lead gen system produces it.

If you can't carve out the time for selling & fulfilling new projects by either reducing hours on current projects, or working nights/weekends temporarily, it’ll be hard for you to dial your system in, since the process is rooted in validation through real-world data.

Yes, there are 2 guarantees, actually.

1. Our standard 30-day unconditional guarantee — You buy it, you don’t like it for whatever reason, you get your money back.
2. Conditional 6-month, 200% ROI guarantee — If you implement the program, follow the steps, and don’t make at least twice your investment back, you can either get a refund or have me coach you until you do — your choice. Full details & terms can be found here.

The program is designed to eliminate risk for you by guaranteeing that if you put in the work, you’ll get the results. You’re essentially being given a no-risk path to mastering client acquisition, with me carrying the risk if it doesn’t work.

As long as you’re committed to doing the work, I’m confident you’ll see the results — but of course, it does require effort and time to succeed.

You don’t need a big network or an existing client base to make this work. The $200k Freelancer system is built to generate leads from scratch, even if you’ve been relying solely on referrals until now and are a total nobody online. The outreach strategies you’ll learn are designed to help you create and then target your Ideal Client Profile (ICP) and build relationships with new leads, so you’ll be able to create a fresh pipeline of prospects, regardless of your current network size.

What’s also great is that you don’t have to be some sort of “extroverted guru-y influencer person” to make cold outreach work — vs. tactics like social media marketing that sort of require it. It’s “personality-agnostic” and can work for anyone.

This process works because it’s built around real, proven results. We’re not just talking theory; this is based on lead generation campaigns that have generated over $1,000,000 in client revenue for freelancers and agencies. Campaigns that are running RIGHT NOW and printing out clients.

Plus, you’re not just handed a strategy and left to figure it out — you get guided support, personalized feedback, and real-world examples to follow. If it can work for others with varying skill sets and niches, it can work for you, too.

Absolutely. This program isn’t just for copywriters or marketers. It’s designed for anyone who can solve problems with their skills, whether they’re focused on high-value, ROI-driven results or solving more subjective, creative needs for businesses.

Whether you're a developer, designer, writer, or in a completely different technical field, $200k Freelancer helps you identify the business problems you can solve with your skills — from increasing revenue to improving operations, or even solving more creative and subjective challenges that still bring value to your clients.

How to know if your skills can solve valuable problems?

Ask yourself this:

“Do businesses hire staff (employees or contractors) to do things I can do with my skills?”

If the answer is “yes,” then businesses are already seeing your skills as potential solutions to their problems, and demonstrating that by hiring those people. So now it’s YOUR job to find out what those problems are, which this program guides you through.

$200k Freelancer will help you tease out — and validate — the problems you can solve, whether it’s directly tied to ROI or more subjective. It gives you the framework to charge more for solving problems, no matter where your skills fall on the spectrum of value, and will help you gradually “stair-step” up to higher-value problems that can pay you more per hour in the long-term if that’s something you want to do.

Yes, this works exceptionally well for developers. Developers often face the problem of being commoditized, where clients see them as interchangeable with any other dev. $200k Freelancer helps you shift your positioning to focus on solving high-value problems like automation, software that drives revenue, or building tools that save businesses time and money. This way, you're not just "another developer" — you're someone who delivers strategic value, which means you can charge significantly more.

Absolutely. This program is built to help writers in any niche, whether you’re a copywriter or not. The key is learning how to frame your writing as a solution to business challenges, whether they’re measurable outcomes like driving sales, or subjective improvements like increasing engagement, improving communication, or elevating brand voice.

Whether you're writing blog posts, email newsletters, or long-form content, $200k Freelancer will help you position yourself as integral to your clients’ success — not just another content producer. You’ll learn to identify the value your writing brings, whether it’s tied to hard ROI or more creative, subjective benefits, and get paid accordingly.

And if you’re currently in the “subjective improvements” category and want a framework for raising your value — and rates — long-term, $200KF will also help you to gradually “stair-step” up to higher-value problems that pay you more and more as time goes on. (Assuming that’s something you want to do)

Yes, it’s perfect for designers who want to move beyond clients seeing their skills as in the "nice to have" category into “must-have” territory. The program will teach you how to align your design skills with tangible outcomes like conversion optimization, user experience improvements, and brand differentiation that directly impact a client’s bottom line. When you can prove your designs lead to better results, you’ll be able to charge more and attract higher-quality clients.

(And even if you don’t go that far “down the rabbit hole,” positioning the way your designs solve business problems beyond just saying “it looks purdy” will enable you to unlock a higher tier of clients, and will serve as the backbone for effective outreach campaigns.)

Absolutely, and here's why: If your skill set is something businesses pay for — i.e. something they hire employees or contractors to do — it means there’s already demand for the outcomes your skills can drive for businesses. What $200k Freelancer teaches is how to position yourself in a way that aligns your skills with solving higher-value problems for businesses.

Think about it this way: If companies are hiring employees with your skills, it's because those skills solve real business needs. For example, a video editor might help a business create impactful marketing videos that drive sales, a data analyst might help companies make better decisions with insights, and a translator might open up new international markets.

Most freelancers don’t think about the problems their skills solve, but the fact is: if clients hire you – or people like you – they do it hoping that your skills will help solve a problem they’re experiencing. It’s YOUR job to find out what that is – and the $200KF process will show you how, in a data-driven way.

You’ll learn how to uncover the specific business outcomes your skills enable and position yourself as essential to driving results — making you much more valuable to clients.

If your skill set is already being used in business contexts, then you can use the frameworks in $200k Freelancer to find the valuable problems your services solve and communicate that value effectively to land more clients and charge higher rates.

And the beautiful thing about the client-generation process you’ll learn is that it takes the guesswork out of this. You’ll know whether or not you “picked a good problem” based on the performance you see in your campaigns, and will be guided through how to adjust accordingly.

Not at all. The strategies in $200k Freelancer work across industries because they focus on universal business needs. You don’t need to be in a specific industry for this to work, as long as you serve businesses (as opposed to individuals), and those businesses have problems that your skills can solve. (Which you’ll learn how to find & validate in the course)

Whether you work in tech, finance, e-commerce, healthcare, or something else entirely, the methods apply to you.

The framework helps you identify high-value problems within your industry and craft offers around them.

And if you’ve already tried and failed to “choose a niche” or industry in the past?

Don’t worry — $200k Freelancer has a data-driven approach to help you choose, experiment with, and validate a niche based on real-world data. This will help you succeed where you’ve failed in the past, and take the guesswork out of choosing a niche.

You can absolutely make this work as a solo freelancer. The process is great for agencies too, but $200k Freelancer was designed specifically with the constraints of individual freelancers in mind, so you don’t need to hire a team or scale up to see results. The strategies are built around optimizing your time, leveraging systems, and creating efficiency in how you generate leads and close clients. It’s about making you a high-performing solo operator and shooting your rates into the stratosphere, so you don’t need extra hands to get the financial outcomes you’re after.

Note: there are parts of the cold outreach list-building process that are a bit repetitive for my personal taste though, so if you’re like me, you’ll probably be getting the help of AI, automation, or a good ole fashioned cheap $5-10/hr overseas Virtual Assistant (VA) to take that stuff of your plate.

If you choose to go the VA route, know that $200KF will have your back with training on how to hire & delegate repetitive tasks, along with templates for job posts and more, to make it easy — even if you’ve never hired or managed anyone before.

The most common mistake is not sticking with the process long enough to see results, especially with cold outreach. Many freelancers give up if their first outreach campaign doesn’t yield immediate results — but it’s normal for your first campaign not to crush. The key is persistence and iteration — the program teaches you how to analyze and improve based on the data from your campaigns.

Another mistake is thinking that if you can’t target a high-value business outcome with your services, the process “won’t work for you.” The fact is, if you want to get your rates to the $300/hr+ range long-term, you WILL want to target high-value problems that enable you to show the ROI from your services. But that’s important long-term; not short term. For the short term, the goal is simply getting you leads on demand who pay you more than what you earn right now. And for that, all you need to do is solve a valuable problem – even if it’s not a “sexy close-to-the-money” demonstrable-ROI problem. And I can guarantee you that whatever your skills are, we can get you there, and then you can use the financial base of the lead flow to support you while you grow your skills and rates for the long-term.

The final mistake is underestimating the value of the research phase — skipping or rushing through building your list of leads and refining your niche can result in sub-par outreach. To avoid this, follow the system step by step, and don’t neglect the foundational work.

Live calls take place pretty much every week on Thursdays at 10am/11am Eastern time. Find in your timezone »

They're also recorded in case you can't make it live.

No worries! The program is designed with flexibility in mind.

If you miss a week or need to take a break, you can catch up at your own pace. All the key content and live calls are recorded, and you can continue where you left off.

Additionally, you also get asynchronous support, so you can still get your questions answered even if you aren’t able to attend live.

And honestly, EVERYONE is going to "fall behind" at some point — that's life! There's no way you could be expected to take a 6-month program without a vacation or surprise pile of urgent work happening.

$200KF is built to SUPPORT THIS, rather than demand that you find some "perfect quiet period" in your life that'll never come.

The fact is, ALL freelancers tend to hit a "client shitstorm" at least once or twice a year. 😂 When that happens, you'll likely not have time to keep up with the 5 hours a week on the course.

And that's no problem!

Just keep your head in the space, make baby steps at least once or twice a week if you can, to preserve your momentum — even if just for like 15-30 minutes to keep it all fresh in your mind and have your subconscious thinking of ideas for you — and dive back in in full force when you can.

It's normal to have fluctuations in your schedule, and take holidays that will have you playing catchup. 

This is totally fine and to be expected!

The key is to NOT let yourself feel like it's "too late for me" and stop entirely.

All $200KF support calls will offer support for students at all stages, so there's no such thing as "falling behind" — everyone will be deviating and going at slightly different paces as the months progress anyway.

So come as you are. 🥰

Yes, $200k Freelancer works for freelancers in any time zone. The key resources and content are accessible on-demand, and support is provided asynchronously as well as live. If you're unable to attend live calls, you can still submit your work for review and get feedback via email or Loom. You'll have access to the community and the ability to get responses without worrying about time zone differences.

I get it — there are a lot of people claiming to have the "magic bullet" for freelancers. But unfortunately, a lot of them are either teaching things that worked for them 10 years ago, with no guarantee they’re going to work for you, right now.

(The world is VERY different today than it was 5 or 10 years ago, and any lead gen strategy that hasn’t been updated since ChatGPT flipped the world on its head is liable to be out of date)

This system isn’t just theory, or one person’s idiosyncratic experience. It’s based on real data and real campaigns that are running right now, generating leads for dozens of freelancers and agencies across various industries and with varying skillsets. And it’s already generated over $1,000,000 in client work for them. The methods we teach are based on proven results, not guesswork.

Beyond that, I’ve been in your shoes. For over a decade, I relied on word of mouth and referrals for my freelance business. I was powerless over my leads, and it nearly cost me my business more than once. But starting in 2023, I made it my mission to explore every freelance lead-gen strategy I could find to see what is ACTUALLY working for freelancers right now, which is what led me to eventually partner with cold outreach expert Thomas, and finally build a system that consistently generates clients on demand.

If you want control over your lead flow and are ready to stop relying on luck, I’m confident this system can work for you too. (It’s literally GUARANTEED to)

Once you enroll, you’ll get instant access to the course material & bundled bonus courses via the online platform.

You’ll have lifetime access to the course material. This means you can revisit the content whenever you want, even after you’ve completed the program. As the program is updated or new resources are added, you’ll continue to get access to those as well, ensuring you stay up to date with the latest strategies.

As for the live and async support components, manual reviews, etc. you’ll get access to those for the duration of your 6-month cohort.

$200k Freelancer isn’t a generic business coaching program — it’s highly focused on giving you a proven system for client acquisition. Unlike typical business coaching, which might cover broad topics and strategies, this program provides specific, actionable steps for generating leads, closing clients, and scaling your freelance business. It’s also implementation-focused, with a structured plan and support to ensure you’re actively applying the strategies and getting results, not just learning theory.

On top of that, it literally comes with a custom-coded software product to speed up your implementation by 40x. How many other coaches can say they spent 2,000 hrs building software tooling to speed up and automate your success?

Yes, $200k Freelancer works for part-time freelancers as well. The program is flexible and can be scaled to fit your availability. The goal is to help you build a sustainable client acquisition system, whether you're freelancing part-time or looking to transition to full-time work. The program only requires around 5 hours per week, so it’s entirely doable, even if you’re balancing a day job or other commitments. (Just note that you will be closing clients from the program too, and you’ll need to also make time to, you know, do the work they paid you for. 😊)

$200k Freelancer is best suited for freelancers who already have skills at their craft.

If you’ve used your skills in a day job or for past clients and want to learn how to generate unlimited clients on tap, this is the program for you.

However, if you’re brand new to your skillset and still learning how to deliver good work, this program might not be the best fit just yet. It’s about having a solid foundation in your craft and being ready to focus on building a lead generation system to consistently land clients and grow your income.

But assuming you have some skills already, you’ll be in good hands here. The course walks you through the entire client acquisition system from the ground up, meaning you don’t need to have prior experience with lead generation to get started. It will help you avoid common mistakes and jumpstart your freelance career with the right strategies from day one.

No, there are no hidden 200KF recurring costs or subscriptions. Once you enroll, you get lifetime access to all the content, including any future updates to the program. The only cost is the initial enrollment fee, and everything is included with that.

If you decide later that you want to join another 6-month cohort for an extra live support period, you’ll be able to do that for a reduced fee so that you don’t have to pay for the entire program again.

Your purchase also includes 6 months free access to LeadTables & ClientForge, and if you decide you want to pay for a subscription to them afterwards, you can — or if you decide you don't want to, you can always use Google Sheets or some other tool and still execute the 200KF system just fine.

There’s zero financial risk with our two strong guarantees, but let’s be clear — this program is for serious freelancers who are committed to mastering client acquisition.

If you're just looking to dabble or test the waters, this program isn’t for you. The ideal student feels a strong desire to take control of their lead generation and is willing to put in the time and effort required to make it happen.

You’re protected by both a 30-day unconditional guarantee and a 6-month 200% ROI guarantee. (Click here for details and terms)

If you fully engage, follow the process, and don’t generate at least double your investment back within 6 months, you can either get a full refund or continued coaching until you do.

The guarantee means you’re either building a reliable system to land clients or walking away with a refund and a ton of valuable insights. But if you’re not ready to commit fully, this isn’t the right fit for you.

The biggest risk of not solving client acquisition is staying stuck in the feast-or-famine cycle, relying on referrals, or depending on one or two large clients, which keeps you vulnerable to your income drying up overnight.

Without a reliable system to generate leads and clients on demand, you’re always just one bad month or client loss away from scrambling for work. By not taking control of client acquisition, you miss out on the opportunity to build a more secure, predictable, and scalable freelance business.

There is only ONE strict prerequisite for joining $200k Freelancer:

You should already have proficiency in your craft.

This means you've already used your skills in a professional setting — whether at a job or with past clients.

This program is a complete start-to-finish guide for mastering client acquisition, so you don’t need to be a hyper-experienced freelancer. As long as you’re comfortable with your skill set and can deliver results to clients, you're ready to join.

If you're still in the process of learning your craft (e.g. you want to get clients as a developer but are still learning coding basics), it’s best to solidify your expertise first before diving into this program.

Yes, there are payment plans available to make the program more accessible. You can choose to pay the full amount upfront or opt for an installment plan to spread out the cost. Either way, you’ll get full access to the program and all its guarantees and support.

However, please note that enrolling in the payment plan isn’t a “subscription” that can be canceled after a couple months if you’re “not feelin’ it” — it’s a commitment to the entire program. Since each spot is limited and could have gone to someone else, the payment plan simply gives you a more flexible way to pay, but still requires you to complete the payments as agreed. (Just as you’d expect a client who pays you a deposit to still pay you the rest of what they agreed to)

Absolutely. $200k Freelancer is designed for freelancers who are ready to take action, not just passively watch videos or get bogged down in theory. Every lesson is actionable, with clear steps for implementation, and a comprehensive linear pathway through the process, so there’s no guesswork about what you should be doing next, and no getting bogged down by “decision paralysis.” Just show up, do what Zach tells you to do, and ask for help if you’re stuck on something.

From day one, you’ll be applying what you learn as you go, with assignments and action steps to build your client acquisition system. The goal is for you to be building and refining your system in real-time, so you can start seeing results as you move through the program, not at the very end. (Most students should be getting their first clients booked from their lead gen systems in months 2 or 3)

Nope!

You'll be totally guided through niching in here.

In fact, I'd prefer it if you figured it out inside $200KF instead of trying to go solo beforehand, because most freelancers get overwhelmed and paralyzed when trying to do it on their own, and often never actually end up picking one as a result.

(And the $200KF process addresses this)

$200KF has a bunch of ChatGPT prompts and a scoring database too to make it easy-breezy, since most people get stuck on niching.