Your path to being a...
$200k Freelancer
Build a Machine That Generates Leads On Autopilot
...And never worry again about finding your next client.
Includes a 6-month "gets-you-clients guarantee"
to make it totally risk-free. 😊
All spaces currently sold out
Sign up below for insider updates & exclusive first dibs on joining the next one (early 2025)👇
Scary Fact:
Most freelancers are one stroke of bad luck away from losing everything.
(Even seasoned pros with 5-10+ years of experience!)
Here's how...
Most freelancers rely on word of mouth to get clients.
(Or worse, they depend on "whale clients" for their income.)
This leaves them vulnerable, with no control over their future.
That means relying entirely on luck to stay afloat.
And eventually, luck runs out.
Hey, Zach here. 👋
I LIVED the above reality.
Twice.
I almost lost my entire business when referral streams I was relying on dried up nearly overnight.
If you’re like 90% of freelancers, you’ve felt it too.
It's that moment where you realize:
"I have no idea where my next client's coming from..."
Then the panic sets in.
😨 "Am I charging too much?"
😬 "Should I just say 'yes' to that bad-feeling client?"
😭 "Do I really have to go back on Upwork? I thought I was past all that..."
Sometimes we get lucky — a referral comes just in time, and we scrape by for another month.
...But it leaves a scar.
It teaches us that everything we've built is fragile.
That we're 100% dependent on luck & random referrals.
Fortunately, there IS a way out of this...
The Path Forward? Control
To escape the freelancer "luck trap," you need a predictable, scalable system to generate leads and clients.
One you own and control — that doesn't depend on others.
One where you can hit "go" whenever you want more work, and hit "pause" when you're fully booked.
What if there was a way to reliably get as many clients as you want?
…A method that was built specifically for freelancers, without needing to build a huge audience, start a podcast, or live on social media...
…A method that’s proven and has already been used to drive over $1,000,000 in client work for other freelancers and agencies across all industries...
Oh wait, there is, thanks to your dear pal Zach…
Introducing...
$200k Freelancer
A proven system that’s the fastest, easiest, & most reliable way I know of to land clients predictably & at scale — WITHOUT relying on luck, referrals, or outdated strategies that work for only a select few.
"What's $200k Freelancer?"
$200k Freelancer is an implementation-focused program that sets you up with a system for generating high-paying clients on demand.
...A system that DOESN'T rely on luck, referrals, or outdated strategies from 10 years ago that no longer work in today's post-ChatGPT world.
The $200KF system is already tested & proven.
It’s already driven over $1,000,000 in client work for other freelancers & agencies who are using it right now to get leads & clients predictably.
And now it’s available to help you do the same.
Enter your email below for exclusive first dibs on joining the next one (early 2025)👇
Meet Your Instructors
When you join $200k Freelancer, you’re not just getting a course — you’re getting direct access to two experts (Zach & Thomas) whose combined strategies have generated over $1,000,000 in client revenue for freelancers and agencies.
From manual reviews of your campaigns to personalized guidance at each checkpoint, you’ll be supported by people who normally charge clients thousands of dollars for their time.
Zach Swinehart from DYF
Your Main Instructor
For 15 years, I’ve been freelancing, running agencies, and working with major names in the online marketing world — including top course creators like Amy Porterfield and John Lee Dumas. I bring my experience in niching, sales, offers, & raising rates to over $300/hr to $200KF and merge it with Thomas' cold outreach specialization.
Thomas Morgan from Surf-Digital.co
Cold Outreach Specialist
Thomas has spent the last five years mastering cold outreach and has helped over 40 agencies generate 10,000+ leads and over $1,000,000 in client revenue.
About Zach
Your Main Instructor
With 15 years of experience, including work with notable marketers like Amy Porterfield and John Lee Dumas, I faced challenges in client acquisition, relying too heavily on referrals.
In 2023, determined to change this, I teamed up with Thomas, an expert in the field who had generated over $1 million in client work, and we developed the $200k Freelancer course.
About Thomas
Cold Outreach Specialist
Thomas has spent five years perfecting cold outreach, assisting over 40 agencies to generate more than 10,000 leads and $1,000,000 in client revenue which have booked meetings with brands like Lorna Jane, Domino’s, and Billabong.
His proven strategies are central to the $200k Freelancer course, teaching you to build lead lists, craft effective emails, and scale campaigns.
"How Does It Work?"
Here's a high-level overview of the lead generation system embedded within the $200k Freelancer framework...
$200k Freelancer walks you through a proven system that's already been used to drive over $1,000,000 in client work for other freelancers and agencies.
Here's how the system works at a high level...
Step 0:
🧠 Ideate & Plan
Before we can go "do marketing," we need a strong foundation in place. $200KF takes you through a systematic process that will have you feeling empowered to find ways to use your skills to solve valuable problems for businesses. (With ChatGPT prompts, scorecards, and more to guarantee success)
Step 1:
🕵️ Target the Right Clients
Learn to build custom lists of high-value prospects in your niche, with step-by-step guidance on how to find and filter out leads that don’t fit.
Whether you’ve struggled with defining your niche before or you’re starting fresh, this process ensures you’re speaking to the right people.
Step 2:
💌 Run Automated, Value-First Outreach
Craft outreach campaigns that position you as the trusted expert your prospects need. Using personalized, value-driven emails, you’ll stand out from the sea of freelancers.
And btw, this system isn’t about spamming — you’ll be reaching out with offers that solve real problems, and prospects will actually thank you for cold outreaching to them.
Step 3:
🚀 Optimize & Scale
Once your outreach is live, you’ll track results (open rates, response rates, conversions), allowing you to test, tweak, and scale your efforts. You’ll know exactly what’s working, optimize the weaker areas, and confidently scale your outreach to bring in more high-quality clients — without burning out.
But let's take a quick pause. Because I know what you're thinking...
⚠️ Why You Should NOT Dismiss “Cold Outreach” ⚠️
IMPORTANT NOTE:
☝️ Don't Make The [Costly] Mistake I Did!
Let’s address the elephant in the room: cold outreach.
Most freelancers hear “cold outreach” and immediately tune out. Maybe you’re thinking one of two things:
🤢 Objection #1:
"I don’t want to spam people."
(🙋 That was me, too.)
😤 Objection #2:
"I've tried cold outreach. It doesn't work!"
(Usually said by people who either used too spammy or too manual of a process)
But here's the thing...
💡 Cold Outreach is Actually a HUGE Category of Strategies...
...And it gets a bad wrap because it’s often misdefined by one bad experience or a poorly executed approach...
The Amazing Thing?
Here’s the key — when done right, cold outreach can absolutely crush it.
It can be used to predictably drive hundreds of thousands – or even millions – of dollars a year in revenue.
But in order to get this – and drive $200k/yr+ from it – you need to find the right balance between message quality and sending volume. Which is hard.
And you need to nail your messages, targeting, leads lists, followups, and campaign setup. (Which is harder.)
Taste The Power & Predictability
Cold outreach — when done correctly — offers unparalleled
control and predictability.
Want a taste of how sweet that can be? 👇
My favorite thing about cold outreach?
Once you know what you’re doing, you can replicate & predict success by controlling the variables.
It's the "math, not magic effect" on steroids.
And I freaking LOVE it.
Play with the calculator to experience the life-changing predictability, security, and control cold outreach can provide.
(I’ve pre-loaded it with real-world stats and conversion rates from REAL cold outreach campaigns that are running RIGHT NOW for other freelancers and agencies, so you can just play with the sliders and see exactly what's possible for you.)
💡 Important Note!! Those low costs for leads and sending infrastructure in the calculator are NOT errors.
Cold outreach is incredibly cheap to run — the main cost is the time, not the dollars.
(And even the "time cost" is quite low once you know what you're doing, and can be largely automated or delegated if you want to.)
Plus Two Iron-Clad Guarantees
You're Guaranteed to get clients (or your money back!)
Learn more about our 2 guarantees below...
Guarantee #1
Unconditional 30-Day, 100% Risk-Free Money-Back Guarantee
This is our standard 30-day guarantee that we offer on all of our products.
If you join $200KF, start working through it, and you don't like it or "aren't vibing with it," you have 30 days to get a full refund.
Guarantee #2
Conditional 6-Month 200% ROI Guarantee
If you engage fully and follow the steps, I guarantee that within 6 months, you'll have your lead gen system up and running, and will have already generated at least $4,500 in client work from it.
If not, you can choose between a full refund or continued coaching until you do; whichever you prefer.
Guarantee Details:
Here are the 2 conditions of the 6-month 200% ROI Guarantee:
Condition 1: Engage
You need to actively participate. Complete the coursework, do the action steps, and submit your progress for manual review at key checkpoints like marketing planning, list-building, email writing, and campaign sending.
Condition 2: Implement & Iterate
Launch & iterate 3 cold email campaigns to lists of 500+ leads using our bulk list-building & automated email-sending methods. Debug & optimize after each, and request manual feedback from Zach or Thomas if you're stuck.
If you do both of these, failure is extremely unlikely. But if you meet the terms and still don’t achieve 200% ROI, here’s what happens:
"Cashing In" The Guarantee:
You can either:
1: Get a full refund.
2: Opt for continued access to the program, live calls, and support until you hit your ROI.
If you choose continued coaching, you’re expected to remain engaged by sending at least one campaign per month. It’s not a free ride for sitting on the sidelines — we’re here to help, but you need to take action.
I’m confident that if you commit to this process, you’ll see transformational results. If you don’t win, I don’t want to win either. That’s why I'm offering this guarantee.
DYF Has Been seen on:
Want in the next cohort of
$200k Freelancer?
Why the waitlist — is this some "fake-online-marketing-scarcity tactic?"
There's a waitlist because the last cohort SOLD OUT. (Each cohort is capped at 30 students because of the individual feedback and coaching)
If you want to get out of that frantic fear-based mode of "I have no idea where the next client's coming from," you have to prioritize building a predictable lead gen system.
If you want to build a machine that reliably prints unlimited clients, this is the best, fastest, easiest path I know of to do so.
Hope to see you inside ❤️
— Zach
P.S. I'll be opening enrollment for the next cohort in early 2025. If you want first dibs before it's open to the public, enter your best email below. 👇
