The Business of Freelancing, Episode 43: Liston Witherill on Reading Your Clients’ Minds

By Brennan Dunn

Today’s guest is Liston Witherill.  Today we got the opportunity to talk about getting into the heads of your clients. It’s important to understand your client’s mindset, the worldview of the people you work for and their values, problems and needs. It’s what separates you and allows you to position yourself as an expert consultant and reliably solve the problems of your clients.

Liston’s company is called Goodfunnel. The company focuses on copywriting, and three things in particular – customer research, creating landing pages and putting together email sequences.

On today’s episode we’ll discuss:

  • How Listen began his career
  • Finding clients that fit your company
  • Examining your customer’s decision process
  • Following up
  • Using the data you have
  • Asking qualifying questions
  • Keeping the lines of communication open

Checking in with the customer and gauging the success of the engagement is critical. It will show you where you’re being successful, but it will also give you the opportunity to course correct.

“Find the ‘Ten questions everyone should be asking their clients’ at Goodfunnel.co/DYF.” – Liston

You can learn more about Liston Wisterill at his website Goodfunnel.co or email him at liston@goodfunnel.co.

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