The Business of Freelancing, Episode 23: Kurt Elster on How He 8x’d his Revenue by Niching


Business of Freelancing Episode 23Today I talk with my good friend Kurt Elster on how he has 8x his Revenue by Niching Down into a specialized market. Kurt has turned from a generalized web developer into a Shopify specialist, and in the process he has catapulted his business to a whole new level.

To begin with, Kurt lays out a framework he follows that is necessary to specialize. He believes you need 3 things to specialize in a market:

  • Audience
  • Benefit
  • Technology

To cater to a range of audience needs Kurt has created both a productized services business around Shopify optimization called Website Rescue, and a consulting business to help customers get the most out of their e-commerce stores named EtherCycle.

Using this approach, he has been featured on the Shopify website as one of their official experts, and is currently writing a book that helps take people past their initial crowdfunding experience and into the world of e-commerce.

You can find out more about Kurt and his services over at Website Rescues and EtherCycle.

You can reach him directly on Twitter @kurtinc.

“I still can't believe you don't charge for this course.”
Struggling to find and close projects? Need some help in figuring out how to charge what you're worth? Join more than 25,000 freelancers who have transformed the way they sell and pitch clients.
I can't thank you enough for everything you're doing to share your knowledge and experience with us. I've been reading and listening to a lot of "gurus" out there and often times feel like their approaches are a bit too gimmicky or lack what I appreciate about your content the most: genuinely caring about the client's needs. I read every word of every lesson many times over and I could truly feel my mindset shifting.
Sam F., joined the course April 18, 2018
Join 50,000+ freelancers who get early access to new articles, guides, updates, and more.