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The Business of Freelancing, Episode 23: Kurt Elster on How He 8x’d his Revenue by Niching


Business of Freelancing Episode 23Today I talk with my good friend Kurt Elster on how he has 8x his Revenue by Niching Down into a specialized market. Kurt has turned from a generalized web developer into a Shopify specialist, and in the process he has catapulted his business to a whole new level.

To begin with, Kurt lays out a framework he follows that is necessary to specialize. He believes you need 3 things to specialize in a market:

  • Audience
  • Benefit
  • Technology

To cater to a range of audience needs Kurt has created both a productized services business around Shopify optimization called Website Rescue, and a consulting business to help customers get the most out of their e-commerce stores named EtherCycle.

Using this approach, he has been featured on the Shopify website as one of their official experts, and is currently writing a book that helps take people past their initial crowdfunding experience and into the world of e-commerce.

You can find out more about Kurt and his services over at Website Rescues and EtherCycle.

You can reach him directly on Twitter @kurtinc.

Subscribe in iTunes or Stitcher, download (right click and "save as")

  • Great episode guys. Niching down is definitely something I have struggled with but this year finally decided upon the space that I could best serve. It could probably be niched further but I will see what happens.

  • Adam Rasheed

    Really great episode. Kurt was just on my podcast talking about how he made the transition into his specific niche. Check it out: http://freelancejump.com/fp-epsiode-4-kurt-elster-niching-down/

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