S03 Episode 4: Onboarding and Roadmapping Tailored Around Video with Ian Servin


Learn how to take awesome conversations and translate them into increased scope of works to grow your business with heightened capabilities around marketing. Think about the impact, not just the deliverable. Paint a complete picture of marketing.

My guest today is Ian Servin of Animus Studios, which is a production company that makes videos. Animus has a higher-level, holistic approach of using videos to provide a solution to clients. It focuses on content creation and plans that involve sharing that content and measuring results.

Today’s topics include:

  • Be willing to pay more to reach your end goals with videos for your business
  • Disconnect between sales and production regarding goals and purpose of videos; make the product on the backend aligned with the expectation on the frontend
  • Add intentionality, process, and formalization to deliver in a package that feels like a real product and offering
  • Animus reaches out to new customers or customers contact them with a video need; Animus guides new customers through big picture marketing and setting expectations
  • Onboarding and roadmapping is tailored around video and includes initial question asking and information gathering; never deliver a proposal that is a surprise
  • Animus financially qualifies a client and works with them on a small scale to funnel them into the onboarding package; doesn’t want to waste its or a client’s time and money
  • Discover how to make better content strategically; take ideas to helps customer develop a creative story and think outside of the box to make sales
  • Generate sales and leads through email generation, boots on the ground work at events, and building a content marketing campaign

Resources and links:

Animus Studios

Videostrategy.org

“I still can't believe you don't charge for this course.”
Struggling to find and close projects? Need some help in figuring out how to charge what you're worth? Join more than 25,000 freelancers who have transformed the way they sell and pitch clients.
I can't thank you enough for everything you're doing to share your knowledge and experience with us. I've been reading and listening to a lot of "gurus" out there and often times feel like their approaches are a bit too gimmicky or lack what I appreciate about your content the most: genuinely caring about the client's needs. I read every word of every lesson many times over and I could truly feel my mindset shifting.
Sam F., joined the course April 18, 2018
Join 50,000+ freelancers who get early access to new articles, guides, updates, and more.