The Business of Freelancing, Episode 38: Sean D’Souza On Why Clients Buy (Part 1)

By Brennan Dunn

Today is the first episode of  a two-part edition with Sean D’Souza.  Sean’s book, The Brain Audit, had a big impact on me as well as countless others.  The Brain Audit is designed to give somebody the tools to understand what goes on in the brain of a customer and how to respond accordingly.  It includes the Seven Red Bags which is a sequential process to move the customer through various stages.  We take a look at the principles of the book and how freelancers can benefit from Sean’s information.

Sean says websites or information freelancers give to potential clients about their services may not focus enough on “the problem.”   Freelancers need to address a client’s specific problem.  The client may not realize the problem initially. By identifying the problem, a freelancer will be able to tell the client how their specific service will solve it.

Episode Highlights:

  • What Sean’s book means by The Seven Red Bags
  • How companies like Apple and Domino’s Pizza have achieved great success by focusing on one aspect of problem-solving
  • How freelancers can effectively use a target profile and a develop their niche

Sean invites listeners to sign up to receive his booklet, How To Win The Resistance Game.

Check out Sean’s podcast, The Three-Month Vacation Podcast.

You can sign up now for the 2016 class of Double your Freelancing Clients.  Fill out the opt-in form and I’ll contact you with details in November.

If you liked today’s podcast, please leave a review for the show in iTunes.  I’m trying to get listed in new and noteworthy on iTunes and would appreciate your help!

Be sure to join us for the second part of my interview with Sean.   

It’s almost the new year — have you thought about your health care?

I know first-hand what it’s like to deal with getting health care when you’re self-employed. Before I went to work for myself, I’d never had to worry about insurance, it was covered for me. But when I did go out solo, I had to figure out how to get insurance, which wasn’t hard when it was just me. A lot of plans were tailored for larger companies than my solo shop. I ended up hiring a broker and shopping around for weeks until I found something that was affordable and would actually work for my family and I. Hopefully you haven’t had a similar experience, but with the way signing up health insurance goes, I wouldn’t be surprised if you had!

Luckily, Stride Health is changing the game. They instantly compare every available health plan to help freelancers find their perfect match, factoring in prescriptions and favorite doctors. You can sign up for a plan in 10 minutes (that’s 90 minutes faster than healthcare.gov!). And from what I’ve been told, they save their members over $400 a year on health insurance by helping them pick the right plan.

Check out Stride Health at http://stridehealth.com/double. From there you can create your free account and find the perfect plan for you and your family. Even if you already have health insurance, create an account and add your plan to get access to all kinds of year-round savings, like prescription discounts and tools that unlock your health plan’s free benefits. You’ll also get a personal support team for any of your health insurance questions.