The “Baseline Company Enrichment” LeadTables Data Module
The “Baseline Company Enrichment” Data Module is no longer available for new LeadTables jobs.
If an existing LeadTable already contains fields produced by this module, those stored values can remain in the table. Treat them as historical provider estimates and do not assume they will refresh.
For current first-pass economic-fit filtering, use the “Website Traffic Checker” Data Module or trustworthy fields already supplied by your lead source.
Historical Output Fields
The list below is retained to help students identify and interpret data that may already exist in an older LeadTable. It does not mean the module can still be added or run.
Basic Company Information:
Company Name(text) — Normalized company name with whitespace cleanedCompany Description(text) — Full company descriptionSEO Description(text) — SEO-optimized company descriptionPage Rank (relative)(number) — Relative page rank score (clamped to prevent negatives)Founded Year(number) — Year the company was foundedCompany Enrichment Last Run At(date) — Timestamp of when enrichment was last executed
Employee & Revenue Estimates:
Employees Range Estimate (Lower)(number) — Lower bound of employee count range (parsed from bands like “51-200”)Employees Range Estimate (Upper)(number) — Upper bound of employee count rangeRevenue Range Estimate (Lower)(number) — Lower bound of revenue estimate in USD (parsed from bands like “$10m-50m”)Revenue Range Estimate (Upper)(number) — Upper bound of revenue estimate in USD
Industry & Classification:
Industry(text) — Primary industry classificationIndustries (Semicolon-Separated)(text) — Combined industry, sub-industries, and categories as a semicolon-separated stringPrimary NAICS Code(text) — Primary NAICS classification code
Social Media Links:
LinkedIn URL(text) — Normalized LinkedIn company page URLX (Twitter) URL(text) — Twitter/X profile URLFacebook URL(text) — Facebook page URLInstagram URL(text) — Instagram profile URLAngelList URL(text) — AngelList company page URLCrunchbase URL(text) — Crunchbase company page URLYouTube URL(text) — YouTube channel URLG2 URL(text) — G2 company profile URL
Location Information:
Address(text) — Full street addressCity(text) — City nameState Code(text) — State/province codePostal Code(text) — ZIP/postal codeCountry Code(text) — ISO country codePhone(text) — Company phone number
Funding Information:
Total Funding (USD)(number) — Total funding raised in USDFunding Stage(text) — Current funding stage (e.g., “Series A”, “Seed”)Funding Date(date) — Date of most recent funding eventFunding Events (Ugly Data Blob)(text) — JSON string containing detailed funding events array (for advanced users)
Data Quality Considerations:
- Employee and Revenue Estimates: These are parsed from provider “bands” (e.g., “51-200 employees”, “$10m-50m revenue”). The module converts these into numeric min/max ranges for filtering, but they remain estimates. The actual values may fall anywhere within the range. Employee counts with Data Providers like this usually come from LinkedIn and can thus be wrong. Revenue estimates by the Data Provider are total guesses (unless the company is publicly traded) and thus also better treated as “signals” vs. “reality.”
- Social Links: URLs are normalized to canonical HTTPS formats where possible (especially LinkedIn company pages). Missing links don’t necessarily mean the company doesn’t have that profile; it may just not be in the provider’s database.
Historical Data Provider
These fields came from the CompanyEnrich API and were transformed by LeadTables before being stored.