Why AI Magic is AWESOME

One of my favorite use cases for the on-platform LeadTables enrichment is using the AI Data Modules for any kind of ICP filtering or enrichment that needs a “qualitative approach.”

If something is purely programmatic and can be figured out with a Formula alone, that’s generally the right call because it’s…

  • Cheaper
  • More deterministic
  • No risk of hallucinations

But many things don’t fall into that.

Where I love using AI for list-building:

  • Data extraction — “find me a testimonial on this page I scraped”
  • ICP scoring via research — “do research on this company and tell me if they’re a course creator, scored 1-10”
  • ICP scoring via scraped data analysis — “look at this scraped homepage and tell me if they’re a course creator, scored 1-10”
  • Personalization line template rewriting — “rewrite this line template to match this specific lead’s data”

We’ll explore the basics of how to do these kinds of things in this module.