The Business of Freelancing, Episode 2: Making An ROI On Your Marketing

Show Notes

  • Ways we have marketed our consulting services in our past.
  • Blogging, forum posting, content marketing, and social networks.
  • Technical blogging, business blogging, random thoughts blogging.
  • Investing into marketing activities
  • Products can drive consulting sales
  • Marketing sales funnel
  • Ask “how did you hear about me?”
  • Difficult to track every single person from marketing source to sale
  • Easier to track in teh aggerate based on source (e.g. Hacker News)
  • How to determine when to focus exclusively on one channel or avenue.
  • Know, Like, Trust
  • Multi-touch marketing across different channels
  • Increase your trust factor, e.g. Open Source, blogging
  • Referrals transfer trust
  • Diverse marketing sources are needed in case something changes to your primary marketing source.
  • Have at least one backup source that compliments your primary one, if not two backups.
  • Expensive conferences can be a good filter for clients who can afford your services.
  • Asking for referrals
  • Repeat clients
  • Reaching out to existing clients 1-on-1 to follow up with past projects.
  • Offering incentives or finders fees for referrals.
  • Well timed out autoresponders for new leads

Next Week

Pricing methods


Eric – Why are you trying to save time? and the question “What is it that we want?” to ask clients.
Brennan – RescueTime and MailChimp

“I still can't believe you don't charge for this course.”
Struggling to find and close projects? Need some help in figuring out how to charge what you're worth? Join more than 50,000 freelancers who have transformed the way they sell and pitch clients.
    I can't thank you enough for everything you're doing to share your knowledge and experience with us. I've been reading and listening to a lot of "gurus" out there and often times feel like their approaches are a bit too gimmicky or lack what I appreciate about your content the most: genuinely caring about the client's needs. I read every word of every lesson many times over and I could truly feel my mindset shifting.
    Sam F., joined the course April 18, 2018
    Join 50,000+ freelancers who get early access to new articles, guides, updates, and more.