[Coaching: Maia #4] — New Clients From Instagram, Writing Newsletters + Where To Find Ideal Clients Online

By Zach Swinehart

Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

  • Maia’s success from marketing on Instagram and gaining new clients
  • Using other social media platforms to expand audience
  • Allocating time effectively for newsletters vs marketing

Coaching highlights from today’s episode:

  • How to find ideal clients online by learning from past clients
  • Focus on minimal viable content and repurposing content for newsletters
  • Why guest podcasting and blogging is an effective way to develop an audience

Original coaching call recording date: 06/05/2023 + 06/07/2023

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AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the “Six Months to Six Figures” freelancing podcast series, focusing on coaching freelancer Maia to reach $8,333 a month in income.
  • 2:00 – 4:00 — Zach explains the series format, combining masterminds and office hours from the accelerator program, and plans to merge mastermind and office hour sessions into one episode.
  • 4:00 – 6:00 — Maia discusses her recent client interactions, distinguishing between lower-ticket mentoring clients and a potential higher-ticket core branding client.
  • 6:00 – 8:00 — Zach and Maia explore her primary focus, choosing between marketing for higher-ticket branding projects or coaching projects, with Maia leaning towards the former.
  • 8:00 – 10:00 — They discuss identifying successful core branding clients for case studies, with Maia mentioning two notable clients in holistic skincare and sex education. Zach gets inspired to add new questions to his own case studies.
  • 10:00 – 12:00 — Zach discusses leveraging podcast appearances for marketing and suggests adding questions to case study interviews to uncover marketing strategies used by clients.
  • 12:00 – 14:00 — Maia plans to interview a client about shifting from Instagram to newsletter marketing, aiming to guide future clients in a similar direction.
  • 14:00 – 16:00 — Zach advises Maia to treat her client interview as a case study and suggests questions to understand her audience better, focusing on successful marketing strategies.
  • 16:00 – 18:00 — They discuss the importance of asking clients about their initial marketing success and ongoing strategies, aiming to gather insights for Maia’s marketing.
  • 18:00 – 20:00 — Zach elaborates on leveraging successful client relationships for introductions to podcasts or other platforms, and suggests researching where clients have been featured for potential marketing opportunities.
  • 20:00 – 22:00 — Zach emphasizes the importance of understanding where ideal clients congregate and suggests leveraging successful past clients for marketing insights.
  • 22:00 – 24:00 — Maia discusses redesigning her website and creating case studies. Zach plans to prioritize creating a course on crafting killer case studies.
  • 24:00 – 26:00 — Zach explains how to utilize case study interviews for content creation and explores using AI to assist in writing case studies.
  • 26:00 – 28:00 — They discuss the value of Instagram marketing and the potential for repurposing content from the case study interview into smaller, engaging formats.
  • 28:00 – 30:00 — Maia shares her recent Instagram success in attracting clients and expresses interest in applying these strategies to other platforms like LinkedIn. Zach segues into discussing the follow-up office hours session with Maia.
  • 30:00 – 32:00 — Maia considers expanding her marketing to LinkedIn. Zach suggests leveraging a colleague’s LinkedIn strategy and considering repurposing Instagram content for LinkedIn.
  • 32:00 – 34:00 — Maia shares an idea of creating a landing page and newsletter for studio updates, offering exclusive content and updates to potential clients on a waitlist.
  • 34:00 – 36:00 — Zach advises focusing on minimal viable content and reusing existing material for the newsletter, emphasizing the importance of aligning the newsletter’s goal with Maia’s business objectives.
  • 36:00 – 38:00 — Zach suggests that simply having a waitlist can be effective marketing, and advises Maia to limit her booking schedule to manage workload better.
  • 38:00 – 40:00 — They discuss the practicalities of managing a waitlist and the potential time commitment involved in designing newsletters. Zach cautions against letting design work become a time-consuming task.
  • 40:00 – 42:00 — Maia discusses allocating marketing time for newsletters, balancing personal and professional content, and concerns about launching a third newsletter.
  • 42:00 – 44:00 — Zach advises against spending too much time on newsletters for a small audience and suggests focusing on content marketing strategies like guest podcasting or blogging.
  • 44:00 – 46:00 — They discuss the potential inefficiency of dedicating substantial time to newsletters and the importance of repurposing existing content.
  • 46:00 – 48:00 — Maia considers strategies for engaging her audience and capturing leads through Instagram and other platforms.
  • 48:00 – 51:00 — Zach and Maia explore ways to simplify and clarify her newsletter strategy, focusing on the purpose rather than the format, and conclude with Zach offering further support in future sessions. Zach then wraps up the episode and provides information on joining the DIY accelerator for coaching.