[Coaching: Maia #3] — Hiring a Junior Designer, Using Case Studies To Attract Clients + Focus on One Service Offering

By Zach Swinehart

Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

  • Maia is considering hiring a junior designer to assist with projects
  • Differentiating different types of clients for prospecting
  • Using case studies to attract higher-paying clients

Coaching highlights from today’s episode:

  • Exploring the creation of products to offer
  • Focus on one service offering to narrow down marketing efforts
  • Product ladder for different clients from low-cost up to specialized services

Original coaching call recording date: 05/30/2023

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AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the “Six Months to Six Figures” series of the Double Your Freelancing podcast , featuring Maya, with a goal to help her reach $8,333 a month in income.
  • 2:00 – 4:00 — Zach discusses the podcast’s format, similar to accelerator coaching sessions, and mentions viewers can get coaching too.
  • 4:00 – 6:00 — Maia shares her experience of allocating five hours weekly for marketing, leading to acquiring new leads and a small project worth $660.
  • 6:00 – 8:00 — Discussion about Maia’s branding services, including the ‘Content Strategy Playbook’ and using it as a roadmap for larger projects.
  • 8:00 – 10:00 — Zach and Maia discuss potential business models, including a coaching and education-based approach, to cater to different client budgets and needs.
  • 10:00 – 12:00 — Maia discusses her efficient branding process, taking 10-12 hours, and her desire to hire a junior designer to assist with mood boarding and research.
  • 12:00 – 14:00 — Maia expresses reluctance to rely heavily on AI for design, preferring to maintain her creative process, while Zach suggests the potential of using a junior designer for mood boarding.
  • 14:00 – 16:00 — Zach and Maia explore productizing her service offerings, considering the value of social media templates for content marketing.
  • 16:00 – 18:00 — Zach questions Maia about her access to leads for higher-priced branding projects, leading to a discussion on changing lead sources or service offerings.
  • 18:00 – 20:00 — Maia differentiates her client types, focusing on those in early stages for mentorship and established businesses for rebranding projects. Zach contemplates the potential of Maia’s services for more successful businesses.
  • 20:00 – 22:00 — Maia discusses her client base, mostly new starters with a few larger projects, and considers focusing on case studies to attract higher-paying clients.
  • 22:00 – 24:00 — Zach suggests Maia focus on one service area, either coaching or branding, to maximize her marketing efforts and effectiveness.
  • 24:00 – 27:08 — Discussion on creating case studies of successful past clients to develop a product ladder that scales with client success, starting with low-cost courses and leading to specialized services.