The Business of Freelancing, Episode 41: Jeffrey Shaw on Creating an Iconic Brand

By Brennan Dunn

Taking the time to understand yourself, and manipulating your strengths to get your message out can sometimes be all it takes to push yourself over the edge, and into full-blown success. Today we’re focusing on how to have an authentic brand and establish your brand identity, so you can do just that.  

Our guest today is Jeffrey Shaw. He’s a business coach, and he excels in, and focuses on how companies like ours can avoid being generalists. When you generalize your position in the market, you make it harder for yourself to stand out; and that’s where Jeff steps in. He’s also a pro speaker, photographer and is the host of his podcast called “Creative Warriors.”  

Today’s topics include:

  • The biggest challenge of going to work for yourself
  • How to create a standout statement and use it to your advantage
  • The role of branding as it relates to your customers
  • Why “niche” needs to be completely redefined for freelancers
  • The paradox of being in business on the internet
  • How to use uniqueness to market yourself
  • The importance of balance

How the world sees you is essential to your success, and this applies to more than just freelancing. When people see something in you that they want to be a part of, you know you’re on the right track.

We’ll be doing a high level overview of what it means to be a brand, what the implications are and what we can do with it. So, how can you start to develop a unique message for your business?

If you liked today’s podcast, please leave a review for the show in iTunes.  Your reviews are what keep us up-to-date on how to improve the show so you can have the best listening experience possible. Be sure to join us next week for another all-new episode.

Links and resources:

It’s almost the new year — have you thought about your health care?

When you’re self-employed, you’re in charge of choosing your own health insurance. And with so many options and complicated signup processes, it’s really easy to pick the wrong health plan and end up overpaying for your insurance.

That’s where Stride Health comes in. They instantly compare every available health plan to help freelancers find their perfect match. By helping you pick the right plan, Stride actually saves each member over $400 a year! Just check out Stride Health at doubleyourfreelancing.com/stride/ to create your free account and see which plan they recommend for you.

Even if you already have health insurance, you’re not off the hook! It’s important to make sure your plan will still be a good fit in 2016. Most plan rates will increase by several hundred dollars in 2016. Before renewing your old plan, take 10 minutes to explore Stride’s recommendation for a cheaper plan with similar or identical benefits and coverage.

Stride makes finding and enrolling in health insurance headache-free. In fact, you’ll be done in 10 minutes, 90 minutes faster than healthcare.gov!

To get started, just visit Stride Health at doubleyourfreelancing.com/stride/!