Show Notes
- 00:10 – Content Marketing
- Making information available for personal gain/recognition
- Duct Tape Marketing: John Jantsch
- Getting to know you
- 03:51 – Getting content in front of people
- Blogging
- Screencasting
- Publishing eBooks/PDFs
- Podcasting
- 05:24 – Promoting and building an audience
- Write with the intention of appealing to a specific audience
- Collect email addresses
- Infographics
- 07:38 – Appealing to potential clients and peer developers
- Be business-focused
- Hold impromptu marketing events
- Referrals
- 10:27 – Working locally and organically
- Building bits of content that reinforces what you’re good at
- Revealing specifically where you are located and how to contact you
- 13:14 – Advantages of working locally
- Time zone
- In-person meetings
- Puts people at ease
- 14:26 – How to market and network
- Chamber of Commerce events
- Community College talks
- Libraries
- 16:32 – Recycling and tweaking content
- 16:49 – Online marketing
- Guest blogging
- Podcast interviews
- Establish yourself in different communities (i.e. Facebook)
- 20:16 – Figure out your niche
Resources
Eric – Levenger Circa and Staples Arc notebooks. 15 Minutes to a More Creative You: Steve Leveen
Brennan – 5 Pricing Tips to Earn More on Client Projects: Ruben Gamez
Action Steps
Instead of writing a blog post for your own blog, find a different blog or a podcast that accepts guests and get yourself booked.