The Business of Freelancing, Episode 5: Content Marketing For Freelancers

Show Notes

  • 00:10 – Content Marketing
  • Making information available for personal gain/recognition
  • Duct Tape Marketing: John Jantsch
  • Getting to know you
  • 03:51 – Getting content in front of people
  • Blogging
  • Screencasting
  • Publishing eBooks/PDFs
  • Podcasting
  • 05:24 – Promoting and building an audience
  • Write with the intention of appealing to a specific audience
  • Collect email addresses
  • Infographics
  • 07:38 – Appealing to potential clients and peer developers
  • Be business-focused
  • Hold impromptu marketing events
  • Referrals
  • 10:27 – Working locally and organically
  • Building bits of content that reinforces what you’re good at
  • Revealing specifically where you are located and how to contact you
  • 13:14 – Advantages of working locally
  • Time zone
  • In-person meetings
  • Puts people at ease
  • 14:26 – How to market and network
  • Chamber of Commerce events
  • Community College talks
  • Libraries
  • 16:32 – Recycling and tweaking content
  • 16:49 – Online marketing
  • Guest blogging
  • Podcast interviews
  • Establish yourself in different communities (i.e. Facebook)
  • 20:16 – Figure out your niche


Eric – Levenger Circa and Staples Arc notebooks. 15 Minutes to a More Creative You: Steve Leveen

Brennan – 5 Pricing Tips to Earn More on Client Projects: Ruben Gamez

Action Steps

Instead of writing a blog post for your own blog, find a different blog or a podcast that accepts guests and get yourself booked.

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    I can't thank you enough for everything you're doing to share your knowledge and experience with us. I've been reading and listening to a lot of "gurus" out there and often times feel like their approaches are a bit too gimmicky or lack what I appreciate about your content the most: genuinely caring about the client's needs. I read every word of every lesson many times over and I could truly feel my mindset shifting.
    Sam F., joined the course April 18, 2018
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