[Coaching: Maia #7] Bundling Services and Having the Self-Belief To Charge More + Managing Multiple Projects

By Zach Swinehart

Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

  • Maia implements a new pricing strategy for bundled services
  • Her 4-phase client process: onboarding, discovery, design, and handoff
  • The importance of client discovery and collaboration in the design phase

Coaching highlights from today’s episode:

  • Effective hourly rates and having the self-belief to charge more
  • Journaling about past projects to delegate future projects to junior designers
  • Use timeboxing to avoid project delays

Original coaching call recording date: 06/28/2023

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AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the “Six Months to Six Figures” series of the Double Your Freelancing podcast, featuring Maia’s journey towards earning $8,333 a month.
  • 2:00 – 4:00 — Zach outlines the coaching format and encourages listeners to consider coaching if they want similar guidance.
  • 4:00 – 6:00 — Maia discusses her new pricing strategy, bundling services for clients, which benefits both her and her clients financially.
  • 6:00 – 8:00 — Zach calculates the effective hourly rates for Maia’s services, discussing the importance of belief in one’s ability to charge higher rates.
  • 8:00 – 10:00 — Maia shares her client management strategy, expressing a preference for an even split between two types of clients and discussing her approach to project tracking and retainer opportunities.
  • 10:00 – 12:00 — Zach discusses his dislike for concurrent projects and time boxing to avoid project delays. Maia agrees, preferring a structured 4-week process.
  • 12:00 – 14:00 — Maia outlines her 4-phase client work process: onboarding, discovery, design, and handoff, with a focus on intensive, structured work.
  • 14:00 – 16:00 — Maia details her work phases, emphasizing the importance of client discovery and collaboration in the design phase.
  • 16:00 – 18:00 — Zach and Maia discuss the challenges of finding inspiration and the possibility of making Maia’s design process more formulaic.
  • 18:00 – 20:00 — Maia expresses interest in streamlining her design process and considering hiring designers to assist with workload and efficiency.
  • 20:00 – 22:00 — Zach suggests Maia journal past projects to reverse engineer a more efficient design process and discusses delegating to junior designers.
  • 22:00 – 24:52 — Zach advises on managing workload to avoid overextension and discusses potential adjustments to Maia’s service offerings. Zach wraps up the session and promotes the coaching community.