[Coaching: Maia #6] Success From Organic Marketing, Raising Effective Hourly Rate + Launching New Services

By Zach Swinehart

Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

  • Success from organic marketing
  • Importance of time tracking
  • Developing new core services

Coaching highlights from today’s episode:

  • Clarify service offering to calculate effective hourly rate
  • Avoiding low paying client work
  • How to use scarcity as a marketing hook

Original coaching call recording date: 06/21/2023

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AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the “Six Months to Six Figures” series of the Double Your Freelancing podcast, focusing on coaching Maia to reach a six-figure income.
  • 2:00 – 4:00 — Zach discusses the goal to help Maia earn $8,333 a month within six months and mentions the format of the series.
  • 4:00 – 6:00 — Maia shares her recent success in receiving a client request without prior outreach, indicating the effectiveness of her organic, behind-the-scenes marketing approach.
  • 6:00 – 8:00 — Maia discusses her strategy for social media resonance and client engagement, highlighting the impact of her holistic and purpose-driven branding language.
  • 8:00 – 10:00 — Zach and Maia talk about leveraging client feedback for business improvement and discuss Maia’s plans for a more structured launch of her services.
  • 10:00 – 12:00 — Maia discusses her marketing plans, including a guest list for her service “Playbook” and launching a content planning template.
  • 12:00 – 14:00 — Maia clarifies that “Playbook” is a lower-priced, intensive service, while “Base Camp” is for branding and not planned for launch.
  • 14:00 – 16:00 — Maia shares her client booking details, offering discounts for “Playbook” and discussing her pricing strategy.
  • 16:00 – 18:00 — Zach calculates Maia’s effective hourly rate for “Base Camp” and “Playbook” services, highlighting the difference in profitability.
  • 18:00 – 20:00 — Zach advises Maia on the implications of her launch plan, emphasizing the impact on her effective hourly rate and workload.
  • 20:00 – 22:00 — Zach advises Maia to focus on lead generation and leverage it to raise her rates, suggesting a minimum charge of $555 for her Playbook service.
  • 22:00 – 24:00 — Maia considers booking fewer clients at higher rates; Zach emphasizes the importance of launches for scalability and profitability.
  • 24:00 – 26:00 — Zach discusses strategic pricing and business goals, advising Maia to prioritize increasing her effective hourly rate.
  • 26:00 – 28:14 — Zach recommends Maia to experiment with higher pricing immediately and plans to discuss launching strategies in future sessions.