[Coaching: Brad #1] 6 Months to 6 Figures Series Kickoff — Can Zach Get This Newbie Freelancer (Brad) to a $100,000/yr Income in 6 Months?

By Zach Swinehart

Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?

Hint: Yes! This kickoff interview for the series was actually shot AFTER it was over!

In this kickoff interview, Zach and Brad look back on his biggest lessons learned along the way, and explain the coaching series you’re about to follow him on.

Want to get one-on-one coaching from Zach?

The DYF Accelerator community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format as you saw here.

You’ll also get access to our huge library of all past coaching calls, along with a text-based community and weekly accountability check-ins.

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AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the podcast and its format, mentioning it’s the end of the series with Brad reaching six figures.
  • 2:00 – 4:00 — Brad discusses his start in freelancing, his initial struggles with Upwork, and joining Zach’s program.
  • 4:00 – 6:00 — Brad reflects on his growth and skill development in freelancing over the past six months with Zach’s guidance.
  • 6:00 – 8:00 — Zach shares his appreciation for Brad’s commitment and resilience, despite challenges and depression.
  • 8:00 – 10:00 — The conversation shifts to discussing the broader implications of freelancing as a career path and its role in personal growth and professional development.
  • 10:00 – 12:00 — Zach discusses the concept of synchronicity and its role in Brad’s journey, highlighting how past challenges were essential for his current success.
  • 12:00 – 14:00 — Brad reflects on the significance of time management in his transformation, acknowledging how understanding limits improved his business and life perspective.
  • 14:00 – 16:00 — Brad talks about the grounding influence of realizing the realistic aspects of business, such as client expectations and the importance of generating ROI.
  • 16:00 – 18:00 — Zach and Brad discuss the value of facing harsh realities in professional growth and the importance of not giving up despite feeling deflated.
  • 18:00 – 20:00 — Brad expresses gratitude for Zach’s decision to include him in the podcast series, noting it as a pivotal moment that provided hope and motivation in his journey.
  • 20:00 – 22:00 — Brad reflects on the impact of the podcast’s title on his mindset shift towards achieving six figures and Zach expresses concerns about the pressure it may have created.
  • 22:00 – 24:00 — Zach discusses the purpose of the podcast series, highlighting its role in encouraging community members to actively participate and benefit from the program.
  • 24:00 – 26:00 — Brad shares a pivotal moment when Zach suggested exploring affiliate management, leading to significant growth and fitting well with his skills and experience.
  • 26:00 – 28:00 — Brad recalls joining a WordPress group and the synchronicity of finding an opportunity that aligned with his new affiliate manager role.
  • 28:00 – 30:00 — Zach and Brad discuss the importance of leveraging past experiences and unfair advantages for efficient and successful career transitions.
  • 30:00 – 32:00 — Zach shares his experience of applying marketing strategies to his freelance business and the realization that embracing his skills could have led to earlier enjoyment and success.
  • 32:00 – 34:00 — Zach discusses leveraging past experiences and unfair advantages to overcome challenges in his freelance career.
  • 34:00 – 36:00 — Zach reflects on his initial struggles with short-form content creation and how leaning into his existing skills led to success.
  • 36:00 – 38:00 — Brad discusses the importance of learning and applying networking skills online, which he found transformative and beneficial for his current job.
  • 38:00 – 40:00 — Zach talks about the power of facing challenges and how overcoming fears and doing hard things can expand one’s comfort zone, leading to growth and new opportunities.
  • 40:00 – 42:00 — Zach emphasizes the benefits of cold outreach as a skill, despite Brad not directly gaining a client from it, highlighting its broader impact on confidence and marketing abilities.
  • 42:00 – 44:00 — Brad reflects on the value of paid groups and accountability, noting how it kept him committed and how it’s transformative for setting and achieving goals.
  • 44:00 – 46:00 — Zach discusses the benefits of public intentionality in professional development and the importance of being a live, interactive participant in achieving success.
  • 46:00 – 48:00 — Brad shares his journey of learning to say ‘no’ and prioritize, focusing on efficiency and aligning actions with values.
  • 48:00 – 50:00 — Zach and Brad delve into a life coaching tangent, discussing the importance of being impeccable with one’s word and making decisions based on established values for effective risk mitigation. Zach then shifts back to discussing community pricing and business decisions.
  • 50:00 – 52:00 — Zach discusses the challenges of scaling the level of accountability offered in his community while maintaining a reasonable price and contemplates different methods to enhance member engagement.
  • 52:00 – 54:00 — Brad suggests uncoupling accountability from the platform and using more direct, personalized methods like text messages to check in with members, catering to their individual preferences.
  • 54:00 – 56:00 — Zach reflects on his experience with a coach and the effectiveness of SMS campaigns, considering applying similar methods in his community.
  • 56:00 – 58:00 — Brad recounts his freelancing journey, starting from SEO and evolving into video editing and YouTube SEO, highlighting the importance of adapting skills to meet client needs.
  • 58:00 – 1:00:00 — Brad discusses his use of innovative strategies like Loom videos to stand out on Upwork, and the significance of tracking metrics like customer acquisition costs for business growth.
  • 1:00:00 – 1:02:00 — Brad discusses scaling his Loom outreach method and realizing the real limitation was the amount of work he could handle, leading to a focus on prioritizing clients and tasks.
  • 1:02:00 – 1:04:00 — Brad shifts to affiliate marketing, landing a significant client, and then joins an affiliate manager community to hone his skills.
  • 1:04:00 – 1:06:00 — Facing the challenge of balancing client expectations with realistic goals, Brad experiences burnout and considers quitting freelancing.
  • 1:06:00 – 1:08:00 — Zach recalls a period of burnout and depression for both of them, leading Brad to start driving Uber and questioning his freelancing career.
  • 1:08:00 – 1:10:00 — Brad, in a state of inactivity in his freelancing work, finally takes a step to engage with a professional networking group during his period of burnout.
  • 1:10:00 – 1:12:00 — Brad shares how he identified his niche and offer, focusing on SAS business owners and affiliate management, leveraging his connections in the WordPress community.
  • 1:12:00 – 1:14:00 — Brad discusses aligning his skills and interests with the right target audience, leading to a clearer and more confident approach to his business.
  • 1:14:00 – 1:16:00 — Zach emphasizes the importance of perseverance and the idea that success often follows a long period of consistent effort and failure.
  • 1:16:00 – 1:17:57 — Zach reflects on the role of failure in achieving success, highlighting that persistence and the ability to keep trying are key to eventually succeeding in business endeavors.