[Coaching: Brad #8] Making Client Outreach Fun, Comprehensive Client Services + Valuable Insights From Time-Tracking

By Zach Swinehart

Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

  • Growing Brad’s business through short-form video content
  • Reviewing the data on how much time is being dedicated to income generating activities
  • Making lead gen enjoyable by aligning with skills and interests

Coaching highlights from today’s episode:

  • Give clients valuable comprehensive services like scheduling content
  • Focus on personal growth and development over just meeting financial targets
  • Allocate time for things that are immediately valuable to the business

Original coaching call recording date: 08/18/2023

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AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the podcast series focused on helping freelancer Brad reach a six-figure income in six months.
  • 2:00 – 4:00 — Zach explains the series’ format and invites listeners to join their coaching community for similar guidance.
  • 4:00 – 6:00 — Brad discusses his progress and challenges with the Upwork outreach strategy, noting he didn’t follow the Brian Harris strategy and spent significant time responding to Upwork leads.
  • 6:00 – 8:00 — Brad expresses confusion about his work effort not reflecting in his Upwork earnings, despite adhering to the homework tasks and tracking his time.
  • 8:00 – 10:00 — Discussion shifts to Brad’s creator business, where he spends half his time, revealing a conflict between his freelancing and creator work; Zach suggests finding revenue-generating avenues in Brad’s creative work.
  • 10:00 – 12:00 — Zach suggests Brad’s creator business could support his video freelance work, Brad considers focusing on short form content for his agency.
  • 12:00 – 14:00 — Brad sees potential in creating content about his short form content agency and believes he can quickly grow in this niche.
  • 14:00 – 16:00 — Zach advises Brad on content creation strategies, emphasizing the importance of targeting potential clients rather than fellow professionals.
  • 16:00 – 18:00 — Discussion on how Brad’s podcast can leverage interviews with other agency owners to build authority and generate leads.
  • 18:00 – 20:00 — Brad acknowledges the need to focus his content creation on areas that align with his business goals, considering diving deeper into short form
  • 20:00 – 22:00 — Zach uses a metaphor to describe Brad’s content creation process, emphasizing the importance of focusing on creating specific types of content.
  • 22:00 – 24:00 — Brad discusses his daily content theme strategy and the process of editing videos into different formats for his newsletter.
  • 24:00 – 26:00 — Zach and Brad discuss the challenges and strategies of content creation, with Brad emphasizing his preference for video over text-based content.
  • 26:00 – 28:00 — Brad expresses interest in focusing more on short-form content creation and identifies potential strategies for engaging with creators on social media platforms like Twitter.
  • 28:00 – 30:00 — Zach suggests Brad could specialize in helping creators grow their brands with short-form video and leverage Twitter to showcase his work and attract clients.
  • 30:00 – 32:00 — Brad acknowledges he needs more practice to excel in short form videos and identifies a market opportunity as many are not yet doing it effectively.
  • 32:00 – 34:00 — Brad plans to use short form videos as a portfolio and sees an opportunity in helping smaller creators who might request his services directly.
  • 34:00 – 36:00 — Zach suggests Brad word his posts to not only showcase his work but also to promote and generate leads for the creators he features.
  • 36:00 – 38:00 — Brad feels excited about the new strategy, seeing it as close to generating income. Zach discusses the importance of offering full-service social media management.
  • 38:00 – 40:00 — Brad discusses his time allocation, feeling guilty for not devoting enough time to activities that directly contribute to his income goals.
  • 40:00 – 42:00 — Zach reassures Brad, emphasizing the series’ value in personal growth rather than just reaching financial goals, and advises Brad to focus on strategic content creation.
  • 42:00 – 44:12 — Zach assigns Brad homework focused on creating content valuable for his business, aiming to make lead generation enjoyable and strategic for Brad.