Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

• Brad expands his service offerings on Upwork and lands a new client outside his usual niche
• Starting a cold outreach strategy off Upwork
• Brad commits to improving video editing skills to offer higher-quality services

Coaching highlights from today’s episode:

• Integrate CTAs into fun personal projects to attract clients
• Diversifying with outreach approaches outside of Upwork
• Reflecting on progress and staying motivated is important, even in the face of challenges

Original coaching call recording date: 08/10/2023

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The DYF Accelerator community includes weekly live 20-minute one-on-one Zoom coaching with Zach that follows the same format as you saw here.

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AI-Generated Summary:

• 0:00 – 2:00 — Zach introduces the podcast “Double Your Freelancing” and its focus on Brad’s journey from early stages to a six-figure income.
• 2:00 – 4:00 — Zach mentions the format will follow the accelerator community and encourages listeners to join; Brad prepares to share updates.
• 4:00 – 6:00 — Discussion about Brad’s progress with his outreach strategy on Upwork and setting goals for the session.
• 6:00 – 8:00 — Brad expresses his desire to focus on emotional challenges in transitioning from disorder to order, particularly in outreach and daily tracking.
• 8:00 – 10:00 — Brad reveals he’s discovered his niche offer in short-form content creation, blending his video editing and marketing skills.
• 10:00 – 12:00 — Discussion about the efficiency of different video editing tools for short-form content; Zach explores the strategic advantage of Brad’s video editing combined with marketing skills.
• 12:00 – 14:00 — Zach emphasizes the scalability of Brad’s new business model, focusing on the strategic planning aspect and the potential for outsourcing repetitive tasks.
• 14:00 – 16:00 — Brad and Zach discuss the emotional aspects of time tracking in business, with Brad confronting his feelings of anger and frustration about his time management.
• 16:00 – 18:00 — Brad shares his experience of being constantly drawn to checking stats, comparing it to a “rat bar” phenomenon, and the confronting reality of seeing his time allocation on paper.
• 18:00 – 20:00 — Zach plans to share productivity resources with Brad; they delve deeper into the emotional reactions Brad has to his challenges with time management and starting tasks.
• 20:00 – 22:00 — Zach and Brad discuss strategies for managing ADHD symptoms without medication, focusing on diet, fasting, and productive work hours.
• 22:00 – 24:00 — Brad finds early morning hours effective for deep work and Zach suggests a work cycle system to manage tasks.
• 24:00 – 26:00 — Brad shares his reluctance to try ADHD medication due to financial constraints and the desire to manage without it.
• 26:00 – 28:00 — Zach advocates for the potential benefits of ADHD medication and offers financial support for Brad to try it.
• 28:00 – 30:00 — Discussion about productivity systems and time management, with Brad expressing concern over insufficient time for personal projects.
• 30:00 – 32:00 — Zach suggests integrating CTAs related to Brad’s video editing services in his fun projects; Brad explores becoming an authority in the short form content agency niche.
• 32:00 – 34:00 — Brad identifies a potential overlap between his current audience and the short form content agency niche, seeing it as a creative challenge and a way to attract clients.
• 34:00 – 36:00 — Brad discusses his realization of the competitive nature of Upwork and his strategy to expand his job search criteria beyond his initial niche.
• 36:00 – 38:00 — Brad shares his success in securing a client outside his usual niche on Upwork, attributing it to expanding his skillset offerings.
• 38:00 – 40:00 — Zach suggests alternative outreach strategies that might be more enjoyable for Brad, like creating shorts from podcast content and targeting potential clients more directly.
• 40:00 – 42:00 — Zach suggests using fun video projects as a way to subtly promote Brad’s services and discusses potential strategies for generating leads.
• 42:00 – 44:00 — Brad is open to trying new outreach approaches and is ready to attempt cold outreach despite his initial hesitation.
• 44:00 – 46:00 — Zach proposes a structured homework assignment for Brad, involving time allocation for Upwork and a new cold outreach strategy.
• 46:00 – 48:00 — Brad expresses his desire to professionalize his approach by learning Adobe Premiere, seeing it as a step towards building a successful freelancing business.
• 48:00 – 50:00 — Zach offers to share video editing training materials with Brad and encourages him to continue despite initial challenges.
• 50:00 – 52:13 — Zach emphasizes the importance of persistence and momentum in freelancing, assuring Brad that his efforts will yield results over time.