[Coaching: Brad #7] New Client in a Different Niche! πŸŽ‰ Trying a Cold Outreach Strategy + Upskilling with Video Editing

By Zach Swinehart

Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

  • Brad expands his service offerings on Upwork and lands a new client outside his usual niche
  • Starting a cold outreach strategy off Upwork
  • Brad commits to improving video editing skills to offer higher-quality services

Coaching highlights from today’s episode:

  • Integrate CTAs into fun personal projects to attract clients
  • Diversifying with outreach approaches outside of Upwork
  • Reflecting on progress and staying motivated is important, even in the face of challenges

Original coaching call recording date: 08/10/2023

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AI-Generated Summary:

  • 0:00 – 2:00 β€” Zach introduces the podcast “Double Your Freelancing” and its focus on Brad’s journey from early stages to a six-figure income.
  • 2:00 – 4:00 β€” Zach mentions the format will follow the accelerator community and encourages listeners to join; Brad prepares to share updates.
  • 4:00 – 6:00 β€” Discussion about Brad’s progress with his outreach strategy on Upwork and setting goals for the session.
  • 6:00 – 8:00 β€” Brad expresses his desire to focus on emotional challenges in transitioning from disorder to order, particularly in outreach and daily tracking.
  • 8:00 – 10:00 β€” Brad reveals he’s discovered his niche offer in short-form content creation, blending his video editing and marketing skills.
  • 10:00 – 12:00 β€” Discussion about the efficiency of different video editing tools for short-form content; Zach explores the strategic advantage of Brad’s video editing combined with marketing skills.
  • 12:00 – 14:00 β€” Zach emphasizes the scalability of Brad’s new business model, focusing on the strategic planning aspect and the potential for outsourcing repetitive tasks.
  • 14:00 – 16:00 β€” Brad and Zach discuss the emotional aspects of time tracking in business, with Brad confronting his feelings of anger and frustration about his time management.
  • 16:00 – 18:00 β€” Brad shares his experience of being constantly drawn to checking stats, comparing it to a “rat bar” phenomenon, and the confronting reality of seeing his time allocation on paper.
  • 18:00 – 20:00 β€” Zach plans to share productivity resources with Brad; they delve deeper into the emotional reactions Brad has to his challenges with time management and starting tasks.
  • 20:00 – 22:00 β€” Zach and Brad discuss strategies for managing ADHD symptoms without medication, focusing on diet, fasting, and productive work hours.
  • 22:00 – 24:00 β€” Brad finds early morning hours effective for deep work and Zach suggests a work cycle system to manage tasks.
  • 24:00 – 26:00 β€” Brad shares his reluctance to try ADHD medication due to financial constraints and the desire to manage without it.
  • 26:00 – 28:00 β€” Zach advocates for the potential benefits of ADHD medication and offers financial support for Brad to try it.
  • 28:00 – 30:00 β€” Discussion about productivity systems and time management, with Brad expressing concern over insufficient time for personal projects.
  • 30:00 – 32:00 β€” Zach suggests integrating CTAs related to Brad’s video editing services in his fun projects; Brad explores becoming an authority in the short form content agency niche.
  • 32:00 – 34:00 β€” Brad identifies a potential overlap between his current audience and the short form content agency niche, seeing it as a creative challenge and a way to attract clients.
  • 34:00 – 36:00 β€” Brad discusses his realization of the competitive nature of Upwork and his strategy to expand his job search criteria beyond his initial niche.
  • 36:00 – 38:00 β€” Brad shares his success in securing a client outside his usual niche on Upwork, attributing it to expanding his skillset offerings.
  • 38:00 – 40:00 β€” Zach suggests alternative outreach strategies that might be more enjoyable for Brad, like creating shorts from podcast content and targeting potential clients more directly.
  • 40:00 – 42:00 β€” Zach suggests using fun video projects as a way to subtly promote Brad’s services and discusses potential strategies for generating leads.
  • 42:00 – 44:00 β€” Brad is open to trying new outreach approaches and is ready to attempt cold outreach despite his initial hesitation.
  • 44:00 – 46:00 β€” Zach proposes a structured homework assignment for Brad, involving time allocation for Upwork and a new cold outreach strategy.
  • 46:00 – 48:00 β€” Brad expresses his desire to professionalize his approach by learning Adobe Premiere, seeing it as a step towards building a successful freelancing business.
  • 48:00 – 50:00 β€” Zach offers to share video editing training materials with Brad and encourages him to continue despite initial challenges.
  • 50:00 – 52:13 β€” Zach emphasizes the importance of persistence and momentum in freelancing, assuring Brad that his efforts will yield results over time.