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For more, browse my full archive of articles that cover sales, marketing, pricing, work/life balance, and more — written just for freelancers.


Student Success Spotlight with Torre Kean

by Gina Horkey on Feb 27, 2015, — Get free updates of new posts here

Today’s student success spotlight is with Torre Kean. It’s our hope that we’re able to share a different story each week of how a past student has been able to significantly grow their freelance business by applying the concepts they learned from Double Your Freelancing (check out last week’s with Ciprian Gavriliu). If you feel your story would be a good fit, share why!

“I used to charge $35/hour. Now I charge $2,000/week.”

Torre is the one-woman show behind, Hooked On Code. She freelances as a WordPress website specialist and business consultant focusing on how to make clients’ digital presences most effective. Even though she’s only been at this full-time for the past year or so, she’s made some huge strides and was smart to invest in DYFR early on in her freelancing career. Take it away Torre!

hookedoncode-translogo

What got you into freelancing? Was it what you expected?

I built my first website because I had moved to Mexico on a whim (for love!) and wanted to find a way to earn income remotely. So, I gave affiliate marketing a shot. I was not good at it, because turns out I didn’t want to sell stuff, I just was really passionate about the topic at hand (health and fitness/the Paleo Diet).

I had such a great time building my first website, that when my now husband and I decided to move back to the States and start a private chef business, I built the site in four hours. I was completely hooked. It took a while before I had someone offer to pay me to build a site, and it was a friend of a family friend. I think I charged her $350 for her entire website…yeah.

Information about next week’s DYFC launch

by Brennan Dunn on Feb 26, 2015, — Get free updates of new posts here

Double Your Freelancing Clients - Trailer

I think the biggest surprise of my career as a freelance consultant was the whole “getting clients” thing.

Now, I should have known better. Getting customers — in any line of business — is typically one of the hardest challenges. But I thought that freelancing wasn’t real business, and that I could get by with just doing great work… and the clients would come to me. Easy, right?

If you’re like me circa 2008, you used to think (or maybe still do) the above.

Today I’m giving you a sneak peak of Double Your Freelancing Clients, my brand new course that teaches you how to create reliable and sustainable systems for acquiring clients.

Student Success Spotlight with Ciprian Gavriliu

by Gina Horkey on Feb 20, 2015, — Get free updates of new posts here

Today’s student success spotlight is with Ciprian Gavriliu. It’s our hope that we’re able to share a different story each week of how a past student has been able to significantly grow their freelance business by applying the concepts they learned from Double Your Freelancing (check out last week’s with Drew Ulmer). If you feel your story would be a good fit, share why!

Ciprian Gavriliu is the man behind Triple Magic, a design consultancy focused on products and startups. His passion (and obsession) is to tackle every project from three angles: Business, User Experience and User Interface Design.

Ciprian has completed both DYFR and DYFC (when it was The Blueprint) and as a result has seen over a 250% growth in his rates – not too shabby!

Triple Magic

What got you into freelancing? And was it what you expected?

I first got into freelancing in 2005. I was expecting the coolest experience on earth – to do what I love and get paid for it. But with time, I experienced a lot of problems – like clients who didn’t have a design sense and weren’t paying attention to my suggestions, poor implementation, small rates, as well as a short list of successful projects.

Also with time, I learned that a lot of those pitfalls could be avoided. I just wished someone told me how then, instead of spending my time and money to learn what works the hard way.

Student Success Spotlight with Drew Ulmer

by Gina Horkey on Feb 13, 2015, — Get free updates of new posts here

Today’s student success spotlight is with Drew Ulmer. It’s our hope that we’re able to share a different story each week of how a past student has been able to significantly grow their freelance business by applying the concepts they learned from Double Your Freelancing (check out last week’s with Jim Van Fleet). If you feel your story would be a good fit, share why!

“In 2015 we are on track to bring in more than a half million dollars in revenue, we’ve hired one employee and made an offer to another.”

Drew Ulmer is one of the men behind Unabridged Software – a software development consultancy, specializing in building custom software solutions for businesses. They help businesses both domestically and internationally to streamline their internal processes using software.

Unabridged

“Our specialty is web applications which we build and maintain completely custom for our clients.”

What got you into freelancing? Was it what you expected?

I’ve wanted to start my own business since high school when I read Paul Graham’s, Hackers and Painters. He inspired me to see business as not a zero-sum game – wealth can be created without destroying anything.

After a brief stint being employed at a small software company post-college, I set out on my own. My best friend from college and I teamed up without much of a plan – we had lots of idealism and savings, but little real business experience.

How To Increase Your “Sphere Of Influence” And Get More Referrals

by Brennan Dunn on Feb 9, 2015, — Get free updates of new posts here

There are plenty of ways for freelancers to get project leads: job marketplaces like oDesk or Elance, referrals from past clients, people finding your website through a Google search, and so on.

But we all know these acquisition channels vary in quality. Given the choice, I think we’d all prefer a strong referral from a wonderful past client over competing with potentially hundreds of others for a gig on a job board.

So with that said, this article is about referrals — the holy grail of project leads. One of the best things you can do as the owner of your freelancing business is to increase the amount of referral sources you have. The more people you have to refer you, the more direct leads you’re able to get.

But most of us don’t do much to proactively get more referrals or to expand our referral network. We each have a “sphere of influence” — people who know what we provide, and are able to recommend us to others (or just hire us outright). Let’s talk about how you can both grow your sphere of influence, and condition those in it to become prime referral sources for you.

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