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For more, browse my full archive of articles that cover sales, marketing, pricing, work/life balance, and more — written just for freelancers.


The Business of Freelancing, Episode 25: Jonathan Stark on Risk Mitigation through Fixed Bid Pricing

by craig on May 4, 2015, — Get free updates of new podcast episodes here

Welcome to another episode of the Business of Freelancing Podcast. This week I am joined by my good friend Jonathan Stark.  Jonathan is a mobile strategy consultant, having worked with flagship brands such as CVS, Staples, Time, and Nokia. Today Jonathan also focuses on helping other freelancers get the most out of their businesses by promoting the same value based approach to their agencies that I support.

Today Jonathan and I get a chance to dig in to some of the details around how to approach problems of creating a culture of value based pricing within your agency and how to win with a fixed price model versus your competitors who will often be delivering lower priced bids than you. This is achieved through the risk mitigation of your proposal in the client’s eyes.

Finally, Jonathan and I talk through how to manage scope creep, change orders by customers, and seemingly micromanagement of customers in the details of your work.

Jonathan was kind enough to offer an exclusive discount on his coaching services, just for DYF listeners.  To get over $500 off his one-on-one coaching programs go to expensiveproblem.com/dyf

You can learn more about Jonathan on his agency site at JonathanStark.com, check out his podcast with co-host Kelli Shaver, or contact him directly on Twitter @JonathanStark.

Also, I am very excited to announce that the Double Your Freelancing Conference has been formally announced. Subscribers of my newsletter got first word of it in this week’s edition. We are tentatively scheduled for the event to be in my home town of Norfolk, VA on September 17-18. Guest speakers will include Kai Davis, Brian Casel, Allan Branch, Ed Gandia, Jonathan Stark, Kurt Elster, Mojca Mars, Nathan Barry, Philip Morgan, Sarah Bray, and Steli Efti. To find out more about the conference head over to doubleyourfreelancing.com/conf/

 

 

Announcing: Double Your Freelancing Conference 2015

by Brennan Dunn on May 3, 2015, — Get free updates of new posts here

Are you a freelancer or involved in an agency?

Do you want to learn about sales, marketing, running your business, and everything else that’s required to run a successful sustainable business?

And do you want to surround yourself with other, business-minded freelancers and small business owners?

If so, you’re going to want to join me and over a hundred of your peers for the inaugural Double Your Freelancing Conference, coming this September to Norfolk, Virginia.

You’ll not only walk away with a notebook full of actionable TODO items that are centered on growing your business, but you’ll also leave with a Rolodex of lasting connections — people that you can continue to learn from and work with in the future.

Learn more about Double Your Freelancing Conference

Student Success Story with Pia Larson

by Gina Horkey on May 1, 2015, — Get free updates of new posts here

Today’s student success spotlight is with Pia Larson. We’re sharing a different story each week of how a past student has been able to significantly grow their freelance business by applying the concepts they learned from Double Your Freelancing (check out last week’s with Deveren Fogle). 

If you feel your story would be a good fit, share why. We’re looking for features for May, so apply today!

Pia Larson is the woman behind Fingerprint Marketing, a full service, award-winning web design and digital marketing agency. She started the company in 2007 and has been successfully growing it for the last eights years.

“Since taking DYFR and DYFC, Pia has doubled her income over the last year – from $150k to $300k!”

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What got you into freelancing? Was it what you expected?

I started this business out of necessity. My corporate job got downsized in 2007 and I needed to support my family and two kids. I also needed a flexible schedule.

I was dissatisfied with the corporate world anyway so it was the final push I needed. They wanted me to “color inside the lines,” “don’t rock the boat” and “pay my dues.” None of that is in my DNA. In school, I was always looking to the future, finishing before anyone else, skipping grades and impatient to get things under my belt.

I didn’t know what to expect. I thought I’d take on freelancing part-time until I got another “real” job (in corporate). I didn’t realize that I had found my calling until I started calling the shots, building my client portfolio, making a difference and managing my schedule.

“I didn’t expect that I would feel like I had finally arrived home, and in my place in the world.”

The Business of Freelancing, Episode 24: Ed Gandia on Positioning Yourself as a High End Freelancer Writer

by craig on Apr 27, 2015, — Get free updates of new podcast episodes here

This week on the Business of Freelancing Podcast I am very pleased to welcome Ed Gandia to the show.  Ed is the “go-to” guy when it comes to high end freelance writing.  In a time where commoditized writing is far too frequent, Ed has mastered finding a niche for yourself and selecting only those clients who will receive immense value from your services.

International Freelancers Academy is a podcast that Ed has created to help freelancers increase their value to the market and find higher paying clients.  Ed also writes on how to specialize in High Income Business Writing at B2blauncher.com.

You can reach out to Ed directly on Twitter @EdGandia or on his website at B2BLauncher.com.

As a side note, I am putting together a conference for this fall that will be exclusively on freelancers.  It will be a small, very focused conference.  Details for the conference will be coming soon.  To stay up to date with it make sure you’re subscribed to my newsletter.

If you enjoyed the show today, I would really appreciate you taking just a minute to leave a review for the show in iTunes.  It would really mean a lot.

Student Success Story with Deveren Fogle

by Gina Horkey on Apr 24, 2015, — Get free updates of new posts here

Today’s student success spotlight is with Deveren Fogle. We’re sharing a different story each week of how a past student has been able to significantly grow their freelance business by applying the concepts they learned from Double Your Freelancing (check out last week’s with Thom O’Leary). 

If you feel your story would be a good fit, share why. We’re looking for features for May, so apply today!

Deveren Fogle runs Corpus Couture, LLC, a web development and web strategy agency. They’ve also built HTML5 ads for various clientele, are experts at digital animation and love creating explained and training videos for companies, along with new products/services.

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What got you into freelancing? Was it what you expected?

I’m an attorney by degree, but I started freelancing after I decided to outsource an iOS fitness app. I had no real technical skills, but had a “great idea” for an app, so I just went for it. It was my million dollar idea that of course did not make a million dollars. But it was the beginning of my freelance career – six-years ago.

“Since then I’ve built not only a very good team of designers and developers domestic and abroad, but my own technical abilities as well.”

I began developing simple WordPress sites when I had limited technical ability, but I was really good at understanding client’s issues and where they wanted to go. I was able to use one of my more skilled developers to fill in when needed.

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