Have you ever wanted to get away from strictly selling your time for money? Is your long term plan to either escape consulting altogether (through something like bootstrapping your own products) or to remove yourself as a part of your “product”?
Sooner or later, almost all of us get to this point. We want more control and creative input into the work we provide our clients. Productizing yourself is one of the best ways to do that. It allows you to dictate what you’re selling, what your customers get, and what it costs in a way that traditional services companies aren’t able to do.