The iPhone 6 came out, and today millions of Apple aficionados will be swapping out the last best-phone-ever with the newest best-phone-ever. For many, this is the most exciting day they’ll ever have with the iPhone 6, shadowed only by “Keynote day”, when Tim Cook announced the phone and it’s features.
Likewise, your clients have times that they’re more excited about working with you and the project.
People are most excited about something when they express interest in that. When you have a prospective client email or call you, they’re at an emotional peak. When they agree to work with you, they’re at another emotional peak. And when you deliver them their project, they’re (usually!) at another emotional peak.
Today I want to talk about these three peaks, and how you can capitalize on them.