We’re continuing to share a different story each week of how a past student has been able to significantly grow their freelance business by applying the concepts they learned from Double Your Freelancing (check out last week’s with Glenn Stovall).
If you feel your story would be a good fit, share why.
“I feel confident in saying the knowledge I received from the DYFR/C content has absolutely helped me sustain my business. I would not have been able to bring on and maintain, an eight person team if I hadn’t made the changes suggested by Brennan’s content. Honestly, my business would have flopped.”
Joe Martin is the founder of Martin Creative, an eight person web design and branding shop.
It technically all started 10 years ago back in college. Joe noticed he could pay friends “this” much, charge clients “this” much and be responsible for managing the project throughout. He also quickly realized that he could charge more as Joe Martin of (then) Telegraphics, Inc., as opposed to Joe Martin, freelancer.
What got you into freelancing? Was it what you expected?
I think what drew me into freelancing was simply the idea of helping people. I felt that the web design industry was viewed as a slew of used car salesman. Nobody ever really knew WHAT they were buying with websites, just that they were getting a site.
As for me, I suffer from a disease known as, “I can do it better.” Prices were all over the board, deliverables were never clearly defined, and I wanted to fix it. I wanted to help people understand what they were getting for a site, AND build higher quality sites, faster.
What’s been most challenging thus far?
Learning how to run a business has absolutely been the most challenging.
At the beginning of 2014, it was just myself and a buddy from college doing this all together. By the end of 2014, I had amassed a full-time staff of eight and had to move from project manager, to design, to development and then to sales if I was going to keep these people paid.
I went from coding sites and coming up with cool ideas, to cash flow projections, insurance, payroll and workman’s comp — while still churning away at sales.