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For more, browse my full archive of articles that cover sales, marketing, pricing, work/life balance, and more — written just for freelancers.


The Business of Freelancing, Episode 23: Kurt Elster on How He 8x’d his Revenue by Niching

by craig on Mar 30, 2015, — Get free updates of new podcast episodes here

Business of Freelancing Episode 23Today I talk with my good friend Kurt Elster on how he has 8x his Revenue by Niching Down into a specialized market. Kurt has turned from a generalized web developer into a Shopify specialist, and in the process he has catapulted his business to a whole new level.

To begin with, Kurt lays out a framework he follows that is necessary to specialize. He believes you need 3 things to specialize in a market:

  • Audience
  • Benefit
  • Technology

To cater to a range of audience needs Kurt has created both a productized services business around Shopify optimization called Website Rescue, and a consulting business to help customers get the most out of their e-commerce stores named EtherCycle.

Using this approach, he has been featured on the Shopify website as one of their official experts, and is currently writing a book that helps take people past their initial crowdfunding experience and into the world of e-commerce.

You can find out more about Kurt and his services over at Website Rescues and EtherCycle.

You can reach him directly on Twitter @kurtinc.

Student Success Story with Mark Hayes

by Gina Horkey on Mar 27, 2015, — Get free updates of new posts here

Today’s student success spotlight is with Mark Hayes. It’s our hope that we’re able to share a different story each week of how a past student has been able to significantly grow their freelance business by applying the concepts they learned from Double Your Freelancing (check out last week’s with Stefan Fidanov). 

If you feel your story would be a good fit, share why. We’re looking for more features for April, so apply today!

Mark Hayes runs a digital agency, called Tiger Tiger. His company is on track to increase its income by 300% this year, as a result of implementing the templates, approach and strategies from DYFR and DYFC.

We knew we had to feature Mark as one of our student success stories after he emailed us this:

“Your courses helped me to just land a $70k+ deal! In nine months I have built our agency to six-figures and five staff. Oh, and we are based in NZ, which bring its own unique challenges and issues.”

Let’s learn more about Mark, Tiger Tiger and how he’s built up a digital agency from scratch in less than a year!

Student Success Story with Stefan Fidanov

by Gina Horkey on Mar 20, 2015, — Get free updates of new posts here

Today’s student success spotlight is with Stefan Fidanov. It’s our hope that we’re able to share a different story each week of how a past student has been able to significantly grow their freelance business by applying the concepts they learned from Double Your Freelancing (check out last week’s with Maya Elious). If you feel your story would be a good fit, share why!

Stefan got into freelancing accidentally. After unsuccessfully pursuing product development, he and his partner were offered a job they couldn’t refuse. After relying solely on referrals for clients, their luck finally ran out in early 2013. DYFC changed the way they prospected and wrote their proposals. Shortly thereafter, they landed $130k project!

Tell us about yourself, Stefan.

I’m co-founder of Terlici, a two-person development and design shop for mobile and web applications. We launched officially in 2011, but we’ve been working together since the end of 2010 – so about four years total.

Terlici

What got you into freelancing? Was it what you expected?

We didn’t start with freelance in mind, but that’s how money came in, so we’ve stuck with it. It all started with a mobile app that we built for ourselves, which accidentally turned very popular (over 175,000 installs, you can read more here). Unfortunately, it made very little money.

The Business of Freelancing, Episode 22: Philip Morgan on Positioning

by craig on Mar 19, 2015, — Get free updates of new podcast episodes here

Business of FreelancingToday I sit down for a chat with Philip Morgan of Philip Morgan Consulting and My Content Sherpa to talk about positioning yourself appropriately as a freelancer in a market, and his new book, “The Positioning Manual for Technical Firms”. Philip is an expert on helping freelancers position themselves in a niche that is a good fit for their skills, goals, and ambitions.

In this show we talk all about what Positioning is, how to identify a good niche to Position yourself in, and how effective Positioning will allow you to charge higher rates, say NO to customers easier, and reach new levels in your freelancing business.

A Few Memorable Quotes From This Episode:

“You need to pick expensive problems if you want to pick a profitable niche” ~ Philip

“No one else but you determines the price of your services” ~ Brennan

To get more resources on Positioning and enter to win a Free copy of Philip’s new book, “The Positioning Manual for Technical Firms”, head over to bitly.com/pmcbof.

You can learn more about Philip’s new book at PhilipMorganConsulting.com or connect with him on Twitter @Philip_Morgan

If you enjoyed the show today, I would really appreciate you taking just a minute to leave a review for the show in iTunes.  It would really mean a lot.

Student Success Spotlight with Maya Elious

by Gina Horkey on Mar 13, 2015, — Get free updates of new posts here

Today’s student success spotlight is with Maya Elious. It’s our hope that we’re able to share a different story each week of how a past student has been able to significantly grow their freelance business by applying the concepts they learned from Double Your Freelancing (check out last week’s with Bart Mroz). If you feel your story would be a good fit, share why!

Last year, Maya Elious brought in just over $38,000. After taking Double Your Freelancing Rate and implementing what she learned, she’s on track to earn between $80-100k in 2015. Did I mention she’s only 24? Let’s learn how!

Tell us about yourself, Maya.

I’m a personal branding consultant, that also offers web design and branding services through my company, BRNDWWCH. BRNDWCH is a creative agency dedicated to helping entrepreneurs and non-profits develop valuable brands.

BRNDWCH LOGO teal

What got you into freelancing? Was it what you expected?

One day someone I knew offered me money to do something I enjoyed doing – making graphics online. I thought it was cool that I could get paid doing what I liked.

I didn’t think to myself, “I can be an entrepreneur!” I thought, “Wow, I can make extra money doing fun stuff.” I was 18 at the time, but it’s now what I’ve been doing for the past 6+ years.

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