The Key Ingredients Of A Lead That’s Ready To Email
Fun metaphor:
Sending a cold email campaign is kinda like giving out free fish taco samples. 🐟🌮
(An individual cold email = a fish taco.)
In order to have an actual “taco sample to give out,” you first need to put all the ingredients together.
☝️ Important Notes!
You get your taco ingredients from lead data sources, a.k.a. “ponds.”
You can get different taco ingredients from different ponds — no need to get them all from the same place.
When you build your list, you ALWAYS start with the raw leads, and get all the other ingredients after that, and put them together.
This is why LeadTables exists — helping you put together delicious tacos, even though you get the ingredients from different ponds.
In our metaphor, I guess LeadTables is your taco kitchen (?) and you bring all the ingredients to this central place to turn them into ready-to-eat tacos.
(Yeah, that metaphor checks out)
🌮 About The Ingredients
Go download the “🌮 Cold Outreach “Taco Ingredient” Cheat Sheet” for the low-down on each ingredient.
(This comes from the $200k Freelancer course in the “List-Building 101” section.)
In that cheat sheet, you’ll find the following for each ingredient…
- 🧭 At a Glance
- A quick high-level overview (also on this page)
- ✅ What “80:20 Good” Looks Like
- Helps you “do it right” when planning your taco-assembly strategy
- 👎 Common Pitfalls & Mistakes
- Helps you avoid common mistakes
- ❤️🔥 Bonus Points Things To Consider
- Get your score from 80% to 100% with these optional enhancements
You can also check out the work-in-progress shitty Canva infographic thing that I’m about a million hours deep into to drive the metaphor home.
We’ll be using this cheat sheet more in the coming lessons as we evaluate lead data sources (ponds) and craft list-building strategies.
How LeadTables Ties This All Together
One of the hardest things in the pre-LeadTables list-building era was managing your “taco ingredient assembly.”
Juggling google sheets is confusing and clunky, and causes you to lose out on good leads, mess up your data, and more.
LeadTables fixes this by making it easy for you to manage your leads and enrich them.
In the next lesson we’ll talk about the idea of “lead gen” vs. “enrichment,” which builds on this idea of “taco ingredient assembly.”