The “Website Traffic Checker” LeadTables Data Module

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Zach's FavsGood For Your VERY FIRST CampaignGood For BeginnersCheapLeadTables Data Module

  • At A Glance...

    • Tool URLhttps://leadtables.io
    • What is it?LeadTables Data Module that grabs estimated monthly organic search traffic for your URLs
    • Pros
      • Cheap
      • Fast
      • Easy
      • Good data coverage
    • Cons
      • Not their actual traffic; just an estimate (data providers can NEVER know actual website traffic)
      • Does not reflect traffic from ads, social media, youtube, newsletter clicks, etc., so will remove some good leads if not used in tandem with other Lead Filtering strategies in a multi-prong approach

  • Client types it is generally best for

    • Company Size?
      • Larger companies where an employee is your point of contact & key decision-maker
      • Smaller companies where the owner is your point of contact & key decision-maker
    • Primary Presence?
      • Online / Digital (SaaS, ecomm, course creators, agencies, etc)
    • Primary Monetization Style?
      • Products
      • Services

Other Info:

  • Data Acquisition Style
    • Purchase (instant access - e.g. from broker)
    • Scraped / Human Labor 2 - Semi-automatic (e.g. with AI or partial tool assistance)
  • Data Quality✅ High Quality / Fairly Reliable
  • Our Experience With This StrategyQuite familiar

  • How good is it for the various lead taco ingredients?

    • 🐠 Raw Leads?🚫 No
    • 🌪️ List-Narrowing?😍 Top Favs
    • 🍋‍🟩 Free Personalization?👎 Possible, but not recommended
    • 🧀 Biz Names?🚫 No
    • 🥑 Emails?🚫 No
    • 🥞 Person Names?🚫 No
    • 💼 Job Titles?🚫 No
    • 🧹 List Cleaning?🚫 No

Full Content:

The “Website Traffic Checker” Data Module is an extremely useful way to cheaply do some “Economic Fit” filtering on your raw leads.

How It Works:

Simply drop this bad boy in to your LeadTable, run it, and you’ll get a bunch of juicy traffic data

Why It’s Awesome:

Website traffic is a great first-pass Economic Fit filter that you can drizzle over your whole list for cheap, to chop out a lot of bad-fit leads

Output Fields:

  • Organic Estimated Monthly Traffic (number) — Self-explanatory
  • Runs Google Ads? (boolean) — A true/false of whether this company is currently running google ads

Data Quality Considerations:

  • Traffic is an algorithmic estimate (see notes below). No data provider can ever know actual traffic
  • Heavily reliant on the Data Provider’s network coverage — i.e. if the Runs Google Ads? field comes back false, that doesn’t definitively mean the company doesn’t run ads — all it means is that the Data Provider isn’t aware of them. Same deal for traffic estimates; the Data Provider needs to have awareness for the lead’s rankings across millions of keywords in order to produce the traffic estimates.

Current Data Provider:

Data is currently coming solely from dataforseo.com.

Configuration:

There’s no configuration needed for this one; it will automatically feed in the domains of your leads.

Misc Tips:

Below is an overview of its strengths & weaknesses, pulled from the “Universal ‘Economic Fit’ Lead List Filters” Cheat Sheet in the $200k Freelancer course Tool Vault.

When It’s Most Useful:

  • If you do any kind of on-website CRO (Conversion Rate Optimization) where traffic volume matters a lot, it can be an extremely useful filter.

Where The Data [Typically] Comes From:

  • Not 100% sure, but I believe it’s that large data aggregators can…
    1. First-Party: Use the keyword planner from google to determine rough search volume for a given keyword
    2. Third-Party: Maintain a gigantic database of scraped search engine ranking positions for millions/billions of search queries

What’s Knowable:

  • Which main keywords they rank for on google
  • What order they rank in for them
  • Monthly search volume for those keywords

What’s Unknowable:

  • How much actual search traffic clicks through
  • Every single long-tail keyword they rank for

What The “Guesswork” Looks Like:

  • Statistical modeling based on average distribution of clicks across results (e.g. “usually the first position gets 60% of clicks, second gets 20%, etc. So if this site is ranked 2nd and for Keyword X, which gets 1,000 searches per month, they probably get 200 visits per month from this keyword,”)
  • They do that math for the keywords the site ranks for added together (often wildly wrong)

Considerations & Pitfalls:

  • The actual traffic number is generally very wrong.
    • So if you only work with clients who legit get over X visitors a month, don’t take these estimates as gospel. That said, they’re still useful signals
  • Many websites get traffic from non-google sources, which would be 100% missing.
    • So if someone pays $50,000/mo for facebook ads as their main channel but doesn’t do any SEO, they might show as like “200 visitors per month” or something like that.
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