The Campaigns Area

The LeadTables Campaigns section solves the biggest challenges of running cold outreach at scale:

Quickly & easily prepping your leads for exporting to your sending platform
Knowing when enough time has passed since last cold emailing a lead that it’s safe to outreach to them again
Knowing what campaigns performed well, and why some might have outperformed others, to help you iterate your way to huge performance improvements
Tracking your campaign leads’ interactions & seeing their metrics
Understanding’s your campaign ROI, CPL, CAC, etc.

We’ll dive deep into the campaigns area later in this course in a dedicated section, but for now, here’s what you should know…

A “Campaign” represents a single outreach campaign, with its own strategy, funnel, email copy, etc.
When you add leads to a campaign, the leads’ data still lives in their LeadTables. The campaign membership is an associative one.
When you mark interactions (positive replies, CTA requests, etc) for a lead in a campaign, that happens on the campaigns table and contributes to the campaign’s performance metrics
When you add a lead to a blocklist, that unsubscribedness applies across all campaigns in your entire teamspace. There’s no such thing as a “campaign-specific unsubscribe” in LeadTables. (You could track it with a tag though if you wanted to)

But let’s stop here and we’ll get more into all of that later in the Campaigns module.