Why AI Magic is AWESOME

One of my favorite use cases for the on-platform LeadTables enrichment is using the AI Data Modules for any kind of ICP filtering or enrichment that needs a โ€œqualitative approach.โ€

If something is purely programmatic and can be figured out with a Formula alone, thatโ€™s generally the right call because itโ€™sโ€ฆ

  • Cheaper
  • More deterministic
  • No risk of hallucinations

But many things donโ€™t fall into that.

Where I love using AI for list-building:

  • Data extraction โ€” โ€œfind me a testimonial on this page I scrapedโ€
  • ICP scoring via research โ€” โ€œdo research on this company and tell me if theyโ€™re a course creator, scored 1-10โ€
  • ICP scoring via scraped data analysis โ€” โ€œlook at this scraped homepage and tell me if theyโ€™re a course creator, scored 1-10โ€
  • Personalization line template rewriting โ€” โ€œrewrite this line template to match this specific leadโ€™s dataโ€

Weโ€™ll explore the basics of how to do these kinds of things in this module.