Double Your Freelancing Rate

The complete guide to charging more as a freelancer.

You want to charge your clients more, but you're unsure about where to start. Most of us are clueless when it comes to pricing. Sure, we're great technically — we can design a beautiful site, craft solid code, or write great copy — but we're not all the great at selling ourselves at a higher rate.

What if you knew what clients were looking for? What if you had a framework for proposing projects at significantly higher rates than you're charging today? What if you knew how to respond to pushback?

What if you could double your freelancing income?

Over the last two years, my course has helped over 5,200 freelancers earn more money for the same amount of effort. Like you, they became a freelancer because they wanted more freedom and flexibility. But too many of us just reverse engineer our previous salaries or use a "rate calculator" to figure out what we should be charging, and end up worse off than we were when we had a full time job!

“I was stuck in the mindset of focusing on myself and my price. After going through DYFR, I focused in on the value I could provide to my clients, strategies and tactics that could add $10,000 or $100,000 in revenue to one of my clients' businesses.”
Kai D. raised his rates by 443%

What took me 3 years and $1,000,000+ in lost revenue to figure out:

I didn't want to "push my luck". I felt that if I charged too much, I'd lose my clients... and I'd be out of work.

Having worked with thousands of freelancers over the last few years, I've realized this is the #1 reason why freelancers are underpaid, struggle with cashflow, and end up more stressed than they ever were back in the cubicle. It's all due to fear and self-doubt. That feeling of: "I don't want to screw this up."

As demand for my work grew, I started to build a team. Before I knew it, I had 11 full time employees working for me. This gave me a ton of exposure to a lot of clients and their projects.

I started to really dig into why we were winning some projects and losing others. I began talking to clients and fellow agency owners to figure out why some people were, in my mind, "getting away with" charging significantly higher than their competition.

Here's what I walked away with:

  • Good clients don't always go for the lowest price.
  • The price you quote is factored into your "risk profile", and if you can reduce risk through other means you can raise your prices without losing clients.
  • How you position yourself and your services is everything. (Hint: Don't call yourself a freelancer!)
  • Successful freelance consultants never negotiate on price.
  • Cheap overseas labor isn't going to put us out of business, but it can if you're a commodity.

What would raising your rates do for you?

You bill $ and work hours a week...
  • A 50% increase in rates will bring you $ more this year
    (or 5 X)
  • A 100% increase in rates will bring you $ more this year
    (or 12 X)
  • A 200% increase in rates will bring you $ more this year
    (or 52 X)

I discovered positioning is everything — and raised my rate 500%

I was able to raise my rates (and my team's rate) from $50 an hour to over $20,000 an week. And there's no reason you can't also.

Once you're able to understand why people buy you'll be able to reposition your services and price in a way that is best for you AND your client. Here's the thing: No one has ever hired you for your design, development, marketing, writing, etc. skills. We often forget that clients don't really care about that, and we often make the mistake of selling that — instead of what clients really need from us.

Clients want to understand how you're going to be an investment. They want to make sure that if they pay you that they make more than they're paying.

This means you need to understand the problem behind each project. I like to call this the "proxy pain". What's really making someone willing to take out their checkbook and pay you?

“This course helped me realize that people WILL pay more for results.”
David O. raised his rates by 270%

Included: Everything you need to become a high-value freelance consultant

In this course, I go into depth on how to do just this. It's not just about "doubling your rates" — it's about making your clients happier, which in turn makes you more respected by them and gives you the flexibility and freedom that made you become a freelancer in the first place!

  • 169 pages of step-by-step strategies on rewiring the way you run your freelancing business.
  • Interactive worksheets that walk you through the course and help you apply each section to your unique business.
  • A two month email accountability course where I — the author — will guide you through making the transition from a commodity freelancer to a high-value consultant.
  • You'll join me and other students for a 90 minute live question-and-answer workshop after you've completed the course. During this workshop, we'll dive deeper into the course and I'll be there to answer any questions you might have.
  • BONUS: 7 written case studies with premium consultants who are billing upwards of $200 an hour. Steve Corona, Eric Davis, Tim Connor, Ryan McGeary, Brook Riggio, Stephen Ou, Jim Gay

My comprehensive course is guaranteed to help you totally transform your business, or I'll refund you in full.

If you're looking to really accelerate how you do things — including securing future income through high-value, low-input retainer packages — I've put together a premium program that includes everything I listed above and...

  • 14 video interviews with past students — totaling over 6 hours of discussion. You'll see exactly how each of my students has implemented DYFR, and what challenges and obstacles they faced along the way.
  • The proposal and retainer templates that I use in my business (this will save you hundreds in legal bills).
  • A 1.5 hour video course on writing proposals that close 2-3x higher than average.
  • A private, 1-on-1 coaching and goal setting session with me.
“Before DYFR I was happy to freelance at $100/hr for whomever. I worried exclusively about my code. Now, I'm walking up my price and running up my value.”
Miles S. raised his rates from $100/hour to $6,000/week

Where will your business be 2 weeks from now?

Have you ever walked into a bookstore, picked up an interesting business book, flipped through it and couldn't wait to get home and devour it in one sitting... only to have it end up, unread, in a box in the attic?

After you sign up for Double Your Freelancing Rate, you'll immediately be sent the course materials — but you're also going to be hearing from me for the next two months. Every few days, I'll email you with additional content, insights, ways to apply the framework to your business, and I'll close each email with a link to an interactive worksheet for you to complete. (I read, review, and sometimes reply back to each submitted worksheet.)

I want you to succeed. I want you to make a ton of money after reading the content and incorporating it into your business. And the only reason you've read this far is because you're unhappy with your rate, and know it should be higher. I'm going to help you do that.

So what will you be charging two weeks from now? Is it what you've been charging for weeks, months, and maybe even years? Or are you going to charge more by delivering your clients a better product?

Hi Brennan,

I am so happy I purchased this course. The course book is awesome, but I already see what makes this course so doable are the accountability emails. They are keeping me focused on the course and the material and reinforcing the key principals outlined in the course.

I am still a long way from where I want to be in terms of what I charge, but I've increased by base starting point prices by 40% since starting the course. I've been struggling with pricing for years, and I sincerely believe this course -- and applying what you are teaching -- is going to finally get me over this undercharge syndrome I've been stuck in for years!

Thanks so much much for the thought and care that you have put into this course.

Complete Course

I've designed this package to give you everything you need to raise your rates — the DYFR framework, over a dozen examples of how past students have applied it to their business, templates that will help you translate the course into higher paying work with minimal time and legal bills, and accountability.

Over 80% of students choose this package.

The Course Book

169 pages of actionable content (PDF, ePub and Mobi formats)

  1. Understanding Your Clients
    Why Do We Become Freelancers? • What Do Clients Want? • How Do You Qualify Clients? • How To Understand The "Pain" Behind The Project • Quantifying A Project's Financial Upside • How To Uncover The Solution Your Clients Need • Client Types You Should Avoid
  2. Your Rate
    The Science Of Pricing • How To Avoid Commoditization • How And Why To Reduce Risk Of Failure • Project Types And Billing Structures • Value-Based Pricing • How To Determine Your Rate • How To Be 100% Confident In Your Rate
  3. How To Close The Deal
    When To Propose To A Prospective Client • How To Sell Paid Estimates (Roadmaps) • How To Structure And Write Your Proposals • How To Introduce Packages To Maximize And Anchor Your Prices • How To Handle Pushback From Clients
  4. The Path Forward
    How To Sell Retainers (That Are More Than Just Blocks Of Time) • How To Productize Your Consulting • How To Raise Rates On Existing Clients • How To Become An Über Consultant
14 Student Interviews

I've included over six hours of video from DYFR students from all walks of life — designers, developers, marketers, and more. In these interviews, you'll see what roadblocks they had in raising their rates after completing the DYFR course, and how they overcame them.

  • Matthew Lehner — Web Developer
  • Shanna Kurpe — Marketing Agency Owner
  • Curtis McHale — WordPress Developer
  • Ciprian Gavriliu — UX Designer
  • Bart Mroz — eCommerce Consultant
  • Glenn Stovall — Web Developer
  • Parveen Kaler — iOS and Android Developer
  • Robert Williams — Web Designer
  • Keith Perhac — SEO and Conversion Consultant
  • David Olesch — Mobile and Web Developer
  • Kai Davis — Marketing Consultant
  • Chad Owen — Video Producer
  • David Tanzer — .NET Developer
  • Vangos Pterneas — Mobile Developer
60 Day Interactive Follow-up Course

For the next two months, I'll followup with you every few days with additional content, insights, and methods that you can use to apply the framework to your business. Each followup email will include an interactive worksheet that you can use to help grow your business (and I read and review each worksheet).

Live Office Hours

Each month, I host a live group Q&A webinar for students who have just wrapped up the course. After you've gone through the course book and the two months of accountability emails, you'll be invited to join me and other students to get any of your individual questions answered.

Proposal And Retainer Templates

These are the templates I use to close five figure a week contracts with my clients. They're 100% inline with the framework espoused in the course, and will save you plenty of hours and hundreds in legal bills.

My Best-Selling Proposal Video Course

You'll also get my hour and a half video course on writing proposals, which provides some extended examples on how to best produce and deliver proposals that you won't find in the course book.

Buy the Complete Course for $199
If you're billing $50/hour, pays for itself in 1 hour at your new rate
Basic Course

This package gives you the building blocks for applying the DYFR framework to your business.

The Course Book

169 pages of actionable content (PDF, ePub and Mobi formats)

  1. Understanding Your Clients
    Why Do We Become Freelancers? • What Do Clients Want? • How Do You Qualify Clients? • How To Understand The "Pain" Behind The Project • Quantifying A Project's Financial Upside • How To Uncover The Solution Your Clients Need • Client Types You Should Avoid
  2. Your Rate
    The Science Of Pricing • How To Avoid Commoditization • How And Why To Reduce Risk Of Failure • Project Types And Billing Structures • Value-Based Pricing • How To Determine Your Rate • How To Be 100% Confident In Your Rate
  3. How To Close The Deal
    When To Propose To A Prospective Client • How To Sell Paid Estimates (Roadmaps) • How To Structure And Write Your Proposals • How To Introduce Packages To Maximize And Anchor Your Prices • How To Handle Pushback From Clients
  4. The Path Forward
    How To Sell Retainers (That Are More Than Just Blocks Of Time) • How To Productize Your Consulting • How To Raise Rates On Existing Clients • How To Become An Über Consultant
60 Day Interactive Follow-up Course

For the next two months, I'll followup with you every few days with additional content, insights, and methods that you can use to apply the framework to your business. Each followup email will include an interactive worksheet that you can use to help grow your business (and I read and review each worksheet).

Live Office Hours

Each month, I host a live group Q&A webinar for students who have just wrapped up the course. After you've gone through the course book and the two months of accountability emails, you'll be invited to join me and other students to get any of your individual questions answered.

Buy the Basic Course for $69
If you're billing $50/hour, pays for itself in 1 hour at your new rate
Complete Course + 1-on-1 Coaching

This package is best suited for veteran consultants or people who run or manage teams. You'll receive the Complete Course, but I'll also personally followup with you and setup a time where we can discuss your business, what you charge, and what you want to charge. I'll coach you on putting together a plan of action that gets you to your new income goal, and also help you set a few realistic goals and milestones.

Is this course for a specific type of freelancer?

Thousands of freelancers — designers, developers, writers, bloggers, and even lawyers — have successfully taken my course and are now charging more. I've intentionally left the course technology agnostic.

I'm just starting out. Is this right for me?

Many students tell me they wish they had this course when they started freelancing. The course breaks down any pre-conceived ideas you had about freelancing and why clients hire you. Think of this as the foundation of your business. You'll complete this course knowing why people hire and pay you, which will not only help you charge more — but it will also help you get more, and better, clients.

How does this compare to your other course, "Sell Yourself Online: The Blueprint"?

This course is the foundation that The Blueprint rests on. The Blueprint covers the strategies I used to generate the leads I needed to bring in over $100k of work each month for my agency. I recommend The Blueprint for students who have made the transition from commodity freelancer to high-value consultant after taking this course.

What happens after I buy this course?

You'll immediately be sent the contents of the package you purchased, along with an initial email from me. A few days later, you'll get your first accountability email, and they'll continue for the next two months. Each of these emails will contain additional insights and information, along with an interactive worksheet that will help you apply the course to your business.

I can't commit to the 60 day accountability course at the moment...

That's perfectly fine. Most aren't able to complete the followup worksheets in real-time. This course is sold on an ongoing basis, so if you can't complete the worksheets until later, my first email to you after buying gives you instructions on how to filter out my accountability emails and complete them when you're able.

Is there a way that I can read other reviews of this course?

Yes. A few students have left reviews on Goodreads.com. Note: The current edition of this course was released in May of 2014, so any reviews prior to this date are for the first version.

How I'll make sure you're 100% satisfied with the DYFR course

The current course is the result of over two years of sales and hundreds of discussions with customers. If you're a freelancer — it doesn't matter what you do as a freelancer — and want to equip yourself with the knowhow to charge more, I designed this course for you.

I've also recently taken steps to help ensure that each customer is kept accountable. I don't want you to pay me and that be it. I want you to pay me and make a significant return on your investment. So I've included a followup accountability course to help keep you on track and motivated.

But there's rarely a "one-size-fits-all" solution to anything. So if you do buy my course, do the work, and get no results, simply send me an email for a full 100% moneyback guarantee.

Read a sample from the course book

Who's behind this course?

Brennan Dunn is the founder of We Are Titans, a consulting firm based in Virginia (read about it here.) He's also the author of Double Your Freelancing Rate and Sell Yourself Online: The Blueprint, courses that have helped over 5,000 consultants learn to price their services and get more clients, the co-host of The Business of Freelancing Podcast, and the guy behind the Freelancer's Weekly newsletter. When not writing words, he's writing code for his SaaS application, Planscope.