If you’re like me, when you decided to go out on your own you were pretty confident in your ability to do great work for your clients — but “what do I charge?” was an afterthought.
But now that you’ve been working for yourself for a while, you know first-hand the problem that comes with not being confident in your prices. Clients are pushing back on your proposals. You’re not exactly sure how you should justify your rate. And you either end up losing projects or making concessions.
I don’t need to convince you of why you should raise your prices. After all, imagine what doubling your income this year would do for your business and your life.
Besides making more money, here’s what else happens when you charge a higher price:
It’s not that easy. A premium price requires a premium product, but most of us are still selling ourselves as a commodity.
And to offer a premium product, you need to sell yourself differently. You need to provide a clear path to a more valuable tomorrow for your clients, and you need to effectively quantify the the worth of their project. You need to capture this in a proposal that’s focused on them. You’re also going to need to learn how to qualify new project leads so that you can be sure that you can help them, and that they’re able to afford you.
If you want to avoid all the uncertainty and frustration that comes with raising your rates, then I’ve created this course for you. It’s a systematic, start-to-finish blueprint for taking the skills you already have and aligning them to the needs your clients have, which will allow you to charge a premium and deliver a better product.
Immediately upon purchasing the course, you’ll get all the information you need to learn how to price your services and sell high-value contracts. Here’s what we cover in the 169 page course workbook (comes in PDF, Mobi, and ePub formats)...
I’ve also included 15 interviews totalling over 6 hours of video with successful students from all walks of life. In these case study interviews, I find out what roadblocks (mental or actual) held them back from charging more...
And I wanted to make sure you have all the documents, templates, and more you need to put into action the framework...
After you receive your course materials, the last thing I want is for you to work at changing your business alone. The single best thing I ever did for my business was to surround myself with accountability partners — and I know you'll experience the same once you become a member of our community.
Once you join the course, you’ll be given access to the Freelancers Guild, which is a private community I run for my students. Within the Guild, you’ll meet hundreds of other students like you. Here you can chat with others about the progress you’re making, share ideas, successes, and frustrations, and even partner up with others on client projects.
It’s easy to buy training and let it collect digital dust. For the next two months, I’ll email you every few days with followup lessons, bonuses, and worksheets (much like the ones you filled out in my free email course). I’ve structured the followup to be a bit like a book club: we’ll walk through the entire course book together, and we’ll make sure you end each module knowing exactly what to do to apply it to your business.
Finally, I wanted to ensure that every student had access to me. There are plenty of courses that give you lots of great information, but if you get stuck… you’re on your own. So once you’re through the course, you’ll be invited to join me for a live Q&A office hours session. Here I’ll be able to answer any questions you have about the course, and give you the sort of specific feedback and advice that you just can’t get from a general purpose course.
I'm Brennan Dunn, and for the last decade I've been working with clients. I started out as a freelancer, and after 3 years my business grew to an agency of 11 employees and a $2 million in annual revenue.
I love freelance consulting, but I'm hell-bent on helping other freelancers learn how to master the BUSINESS of freelancing. A lot of us (myself included) started freelancing because we're technically solid... but end up learning the hard way being successful is much more than just being good at what we do.
In addition to this course, I also write and podcast weekly for my audience of over 28,000 freelancers. I'm also the founder of Planscope, a project management tool. I live in Virginia with my wife, two daughters, three cats, one dog, two guinea pigs, and pet rat.
If you’re serious about changing the way you do business, and want a framework that you can use in your business AND support from a community of other business-minded freelancers, then joining is a no-brainer. At most, it costs a few hours at your billable rate, but will yield tens, if not hundreds, of thousands of dollars in additional revenue for you and your family over the next few years.
I back this course with a full money-back guarantee. If you promise to do the work and apply it to your business and you can’t move your business forward, just email me and I’ll gladly refund you. (Quick statistic: My refund rate is at about 0.3% — the framework works for just about every type of freelancer out there.)
"I was pitching a new lead, and used your proposal template. In my interview with them, I made sure to get some hard figures so I could anchor my price. I gave them two options; the first I was barely comfortable with, because it was more than I'd ever asked for for a project, and the second? A long shot I threw in because why not?
Today, I just signed my first 5-figure project...and they took the long shot option. I literally screamed and ran around the house flapping my arms.
I wouldn't have had the nerve to pitch like this, or to ask for what I'm truly worth, without your stuff. You just got yourself a fangirl for life. I will name my next cat after you. I may even rename my husband after you, if he's amenable."
"Before DYFR I was happy to freelance at $100/hr for whomever. I worried exclusively about my code. Now, I'm walking up my price and running up my value."
"I am so happy I purchased this course. The course book is awesome, but I already see what makes this course so doable are the accountability emails. They are keeping me focused on the course and the material and reinforcing the key principals outlined in the course.
I am still a long way from where I want to be in terms of what I charge, but I've increased by base starting point prices by 40% since starting the course. I've been struggling with pricing for years, and I sincerely believe this course -- and applying what you are teaching -- is going to finally get me over this undercharge syndrome I've been stuck in for years!
Thanks so much much for the thought and care that you have put into this course."
"I recently used your proposal template to bid on a "side-project" for $2000/week for 5 weeks. They quickly agreed and sent the 2 week deposit. Not bad for something that will be no more than 10 hours/week in addition to my full-time job. Thanks!"
"I’m a [fill in the blank] freelancer. Aren't you a web developer?"
Thousands of freelancers — designers, developers, writers, bloggers, and even lawyers — have successfully taken my course and are now charging more. I've intentionally left the course technology and "what you do" agnostic.
"I’m just starting out (or haven’t yet). Should I wait?"
Probably not. The course is designed to help you learn why clients hire (or don't hire) you, and how to use these universal truths to help you win more business at a higher rate. 99.9% of new freelancers, especially those coming from the corporate world, don't understand this — and often fail as a result. However, if you can't afford the course, don't buy it yet. Get a client or two at low rate, and then come back to learn how to price the right way.
"I can’t start the course now, but I want the discount. How does that work?"
The course never ends. New people join the Guild daily, and I run the Q&A sessions monthly. You will start to get the accountability emails once you join, but you can file them away to a folder in your inbox for later review. All that's guaranteed is 1) the price of this course does go up as I add new content and 2) the discount window is automatic — I can't make manual exceptions.
"What if I don’t participate in the Guild or Q&A?"
That's OK, but I'd really try to encourage you to. Being able to go in front of a bunch of people with similar goals and stating, "Hi, I'm so-and-so. This is where I am, this is where I plan to be, help me get there!" is hugely motivating, as is keeping yourself accountable as you go down that path. You have access to me and thousands of others — and we want to help you. You can do this :-)
"How quickly can I expect to raise my rates?"
One thing I stress in the course is that there's no such thing as a "gatekeeper". No one but you determines how much you charge. My course gives you the practical means to justify charging a higher rate. Conceivably, you could blaze through the entire course in a day and win a huge proposal the next day. It's happened before. My goal is to help you understand your worth, and to be able to justify — to your clients and yourself — a rate that's higher than what you're charging now. This is all backed by a lot of psychology and experience, and has helped thousands of freelancers learn how to justify a more-than-market rate.
"What happens after I buy?"
Immediately upon joining the course, you'll be sent the course book, worksheets, templates, scripts, and videos. You'll also get an email from me a few minutes later with some suggestions on going through what I just sent. A few hours later, your Guild account will be ready and I'll send you the instructions for joining. And then for the next two months, I'll be checking in every few days with additional insights and thoughts about each module of the course, along with a worksheet for you to fill out. And finally, once you've made your way through the course, you'll be invited to join me for a live question and answer session.
"Will new content get added?"
All the time. Whenever I roll out new sections of the course book, templates, videos, or whatever, you'll get an email update from Gumroad (who I use to distribute the course). Just make sure not to unsubscribe to these emails, otherwise you won't get any future updates.
"I still have questions!"
And hopefully I have the right answers! Email email@example.com with a question or two and I'll get back to you.
I run a software startup that provides project management for freelancers and consultants. Can you guess what the #1 reason that people cancel is? "I went out of business."
Most freelancers end up failing. And they don't fail because they're incapable of doing the work. Rather, they fail because they don't know the business behind their craft. As freelancers, we end up wearing a lot of hats: we need to market, sell, propose, invoice, collect, plan, and more. The reason we went out on our own — our passion for creating things — is just one of our job responsibilities.
I've seen a lot of people go back to the cubicle... and it's almost always avoidable. "Selling" doesn't need to be scary or something icky. Selling freelancing services is just aligning the value you're capable of delivering (your product) with the need of a customer. That's it. And if you do great work (which you probably do), selling is a GOOD thing.
I acquired the strategies and tactics I put into this course after a lot of stumbling through the dark. I lost a lot of money experimenting how I position myself and my team to prospective clients. You could do the same — but just know it can take years to master understanding the value that you bring to your clients, and selling them on that value.
...Or if you don't want to wait around and experiment, you can take a giant leap forward and equip yourself with the tactics, tools, and accountability you need to grow your freelancing business. That's what Double Your Freelancing Rate is.