Similarweb

• At A Glance...

  • Tool URLhttps://similarweb.com/
  • What is it?Lead enrichment tool that allows you to browse by technology and SEO data like traffic etc. The difficult thing though is that in order to actually use it for raw leads, you need to be on a VERRRRYYYY expensive enterprise plan. However, if you use it simply for data enrichment, you can get that info with an apify scraper for cheap. NB: I did find a somewhat duct-tapey way to create a similarweb scraper for raw leads via a make.com automation; I will add a tutorial in her for it.
  • Pros
    • Filtering by website traffic and tech used.
    • Zach likes it from a tinkering standpoint, since we can play with it a lot more for free than we can with Builtwith, in terms of seeing how filters affect list size.
  • Cons
    • Data markers available are not as extensive as Builtwith
    • I haven’t run an actual campaign to a list of similarweb leads yet, so I can’t compare what the actual quality is at the end of the day compared to Builtwith.
    • Even though their website says they have self-serve accounts around $150/mo, those accounts don't allow you to use it as a list-building tool. They're only for SEO insights or something like that. To use it for building lists of raw leads, you'd need to be on their $1,500/mo enterprise plan 🤢 NB: I did find a somewhat duct-tapey way to create a similarweb scraper for raw leads via a make.com automation; I will add a tutorial in her for it.

• Client types it is generally best for

  • Company Size?
    • Larger companies where an employee is your point of contact & key decision-maker
    • Smaller companies where the owner is your point of contact & key decision-maker
  • Primary Presence?
    • Online / Digital (SaaS, ecomm, course creators, agencies, etc)
  • Primary Monetization Style?
    • Products
    • Services

Other Info:

• Data Acquisition Style
  • Purchase (instant access - e.g. from broker)

• Data Quality✅ High Quality / Fairly Reliable

• Our Experience With This StrategyI've dabbled with it a little