Scraping leads from a google search

• At A Glance...

  • What is it?Literally just going to google and searching for the product/service name (and often + location). You can also use tools like Apify to do this.
  • Pros
    • You can get data that you otherwise couldn’t.
    • It works, and people forget about it as an option. No one’s really doing it in cold outreach so you might reach out to leads that haven’t been getting cold outreached to before.
    • Simple and easy for a VA to do.
  • Cons
    • It’s generally quite a manual process, unless you use a tool like apify to do it.
    • ICP-fit might not always be great, especially as you go further in the search listings. Page 9 people might not be good ICP-fits, for example. So you’d need to a do separate list-narrowing step to control for that.

• Client types it is generally best for

  • Company Size?
    • Larger companies where an employee is your point of contact & key decision-maker
    • Smaller companies where the owner is your point of contact & key decision-maker
  • Primary Presence?
    • Online / Digital (SaaS, ecomm, course creators, agencies, etc)
    • Brick & Mortar (Gyms, retail stores, restaurants, construction, etc.)
  • Primary Monetization Style?
    • Products
    • Services

Other Info:

• Data Acquisition Style
  • Scraped / Human Labor 3 - Scrape with code
  • Scraped / Human Labor 2 - Semi-automatic (e.g. with AI or partial tool assistance)
  • Scraped / Human Labor 1 - Copy paste each individually

• Data Quality✅ High Quality / Fairly Reliable

• Our Experience With This StrategyQuite familiar