LinkedIn Sales Navigator

• At A Glance...

  • Tool URLhttps://business.linkedin.com/sales-solutions/sales-navigator
  • What is it?Redefines the search of the “raw lead” based on LinkedIn data. Quite an underrated resource. Note that you HAVE to use a tool like Evaboot or similar in order to get their emails and other data.
  • Pros
    • If you’re targeting an industry that’s on LinkedIn, and you want to target specific positions at a company, you can get that data.
    • Can also get data on how long someone’s been at the company, when it was founded, etc.
    • Quite reliable for good, up-to-date data
  • Cons
    • Only really works for certain kinds of businesses, and given that it’s not a website, you have to work harder for that data, and should generally avoid emailing the personal emails that are attached to the LinkedIn accounts.

• Client types it is generally best for

  • Company Size?
    • Larger companies where an employee is your point of contact & key decision-maker
  • Primary Presence?
    • Online / Digital (SaaS, ecomm, course creators, agencies, etc)
    • Brick & Mortar (Gyms, retail stores, restaurants, construction, etc.)
  • Primary Monetization Style?
    • Products
    • Services

Other Info:

• Data Acquisition Style
  • Scraped / Human Labor 2 - Semi-automatic (e.g. with AI or partial tool assistance)
  • Scraped / Human Labor 1 - Copy paste each individually

• Data Quality✅ High Quality / Fairly Reliable

• Our Experience With This StrategyI've dabbled with it a little