What Is Roadmapping?

What is Roadmapping?

Roadmapping is Paid Discovery

Roadmapping is essentially taking the discovery work you do now and turning it into a product

  • When you create a proposal for a client, you do research on the company, the problem, and the solution
    • But because it’s unpaid, you’re likely to rush through it and do a bad job
  • Roadmapping takes this discovery work into a paid setting
    • It lets you do the pre-implementation work right because you’re getting paid for it

It’s a high-value engagement that seeks to:

  • Understand the client’s business and underlying business goals
  • Diagnoses the problem with the current state of the business
  • Designs a solution that solves the problem in a way that furthers the underlying business goals
  • Creates an implementation roadmap for the solution

Download Lesson Notes (PDF)