Articles And Guides On Freelancing

Our focus at Double Your Freelancing is to help freelancers master the business behind their business.

We’re not biased toward any technology or industry. We know that you’re looking for actionable information that you can use and immediately apply to your business. And we know that you’re here because you love what you do and want to set yourself up for success.

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  • Hard hitting, "no fluff", and highly actionable articles, guides, and courses.
  • No preference given to any particular technology or industry.
  • A more profitable and sustainable freelancing business or agency.

Whether through 4+ years of in-depth articles, premium courses, the conferences and events I host, or my podcast, my #1 goal is to help you become a more successful freelancer.

Brennan Dunn
Founder, DoubleYourFreelancing.com

Start A Freelancing Business

Just starting out or thinking about it? Here you'll learn how to adopt the right mindset to run your business and get your first few clients.

Branding and Positioning

The way you position and present yourself to your clients can make or break your chances with a prospect. Learn how to do position yourself the right way.

Marketing Your Business

Clients are the bedrock of any freelancing business. Learn how to reliably generate high-quality project leads.

Pricing Your Services

How you price and pitch yourself affects the quality of your clients and your income. Learn how to charge more and close more projects.

Writing Proposals That Win You Projects

Writing (and winning) proposals is critical to closing deals. There's no point in having lots of project leads if you don't know how to close them.

Project Management For Freelancers

Once you've sold a client on working with you, learn how to ensure that you consistently deliver great results.

Running Your Freelancing Business

All the advice and tools you need to run a profitable and sustainable freelancing business.

Work/Life Balance For Freelancers

You CAN freelance without sacrificing your sanity. Learn how to balance your life and your work.

Productizing Your Services

What if you could sell your services the same way you'd sell a product? Learn how to level-up your freelancing with productized consulting.

Community

Go behind-the-scenes at Double Your Freelancing and find out about upcoming conferences, meetups, and product launches.

Top Recently Published Articles & Guides

How To Socratically Question New Project Leads

The other day, a designer friend and I were chatting over coffee.

“I have no idea what I should be saying when I meet with a new potential client.”

She’d read my case study that laid out exactly how I closed a recent client, but was a bit unsure about how she could translate my success into something she could emulate in her web design business.

With her permission, I’d like to do my best to recreate our discussion. If you’ve ever been in the dark about how you should approach talking with a new client for the first time, I think you’ll really get a lot out of what’s below.

Enjoy!

2016 Year In Review

Since 2012, I’ve been writing annual reports and making them public.

In these reports I do my best to sum up what went well over the last year, what didn’t, and what’s next for me.

I write these reports for myself—they serve as time capsules that I can look back on to see how the business has shifted and occasionally taken big leaps forward over the years.

But I make these reports public because I owe to you, customers and readers of Double Your Freelancing (DYF), to let you know what’s next for us and how that will impact you and your business.

When I first started writing these reports, I was just starting out selling my first products.

I wanted to help those who were thinking about building and launching their own products learn from my mistakes and to use me as inspiration. I owed it to that next generation of creators because I followed in the footsteps of those who were a little bit ahead of me, and I wouldn’t be here doing what I’m doing today had they not shared their experiences publicly.

Now, 4 years later, my business is doing 7-figures annually and there are a lot of people involved in the success of DYF. And while this might not be as inspiring as past reports have been in helping someone who’s just starting to build a business, hopefully seeing the big picture (from 2012 -> now) will show what’s possible in just a few short years.

But, more importantly, this year’s report is for you—the DYF customer or subscriber—because you are our shareholders.

It’s because of you that we do what we do, and we rely on your feedback to help us figure out what’s next for the company. Your success is our success.

How To Prepare Your Freelancing Business For The New Year

I don’t know about you, but I’m always full of hope and optimism at the end of the year.

This is going to be the year I finally make going to the gym a routine.

This is the year I finally write that new book.

This is the year I finally run my freelancing business like a proper business.

It’s all good and well to have lofty goals—after all, goals make the mundane day-to-day tasks more palatable.

But you can’t check “wrote a new book” off a to-do list. Rather, writing a book involves planning, outlining, index cards, sticky notes, writing drafts, getting drafts edited, rewriting drafts because the first version really sucked, and so on.

The same thing goes with your business.

If you want to make $100,000 next year and you made $50,000 this year, you’re going to need to reliably charge more (by offering a better product) or sell twice as many projects, build a solid foundation of clients on retainer, create and launch your own products, or any number of other options at your disposal.

But it can be a bit overwhelming.

What should you be doing next?

What’s the #1 thing you should be focused on right now?

I can’t answer that for you.

But I can give you a few recommendations on where to start. “Freelance lifehacks,” if you will 🙂

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