It’s really easy to get frustrated with finding quality client projects.
Either you’re dealing with haphazard referrals from past clients…
Or you’re waiting for that actually legitimate lead to fill out your site’s project request form…
Or you’re frustrated with competing with the world on platforms like Upwork or haggling with penny-pinchers on Craigslist…
I made a case for building an audience in this post.
You probably understand why it makes sense to focus on building an audience. After all, exposure = an increased Luck Surface Area, which directly translates into more clients and more referrals.
But where the heck do you start?
The good news is that there’s a ton of information out there penned by a lot of really smart people. Content marketing, list building, marketing automation… there’s no better time than ever to sidestep your way to success without needing to waste too much time on trial and error.
But the bad news? Almost all of that content is for people who want to build products, created by people who build products.
I’m talking about selling ebooks, courses, plugins, software-as-a-service, membership sites, and other products that are almost always low-touch (meaning: people read a sales page, enter in their credit card details, and buy) and relatively low-cost, at least when compared to hiring a consultant.
So what should you, as a freelancer or agency owner, focus on first?