Articles And Guides On Freelancing

This year I probably bit off more than I could chew.

I’ve been sharing a lot of it over Twitter, but to sum things up:

1. Bought a new house, closed on January 2
2. Because this was an upgrade in square footage, we did the (stupid) thing and rushed to fill in the blanks with new furniture, etc.
3. The house is 100 years old, and was built in a time when attics were built super well. I’m talking high, old growth beams and space. Decided to convert it into a swank home office.

I’m juggling the running of two different companies: Double Your Freelancing (👋) and RightMessage. My days are already jam packed.

So a “let’s hire a ton of contractors to redo the attic” project – while essential, considering I was spending my days hunched over a MacBook in the dining room – probably wasn’t all that smart of a move to make. Especially while the proverbial dust was still settling in the new house.

So… I switched to ConvertKit.

When I tweeted about it, the response was insane. After all, I’d created the leading course on Drip and those who know me know that for years I’d touted Drip as the most sophisticated, extensible, and most reliable email marketing product on the market.

1) Drip really, really screwed up with this one
2) Today I signed up for @ConvertKit – which is something I've been wanting an excuse to do for a *very* long time
3) Keep an eye on https://t.co/M9Uf3dwBmX – going to be porting my advanced automation course over ASAP https://t.co/ZRu3qjJTFb

— Brennan Dunn (@brennandunn) January 3, 2019

But a series of changes, both at ConvertKit and Drip, led me to make this decision. And in this writeup, I’m going to attempt to talk about why I’m moving my entire business to ConvertKit.

What if everything you’ve been told about positioning (or niching your business) was wrong?

Or maybe not 100% wrong… but at least super risky and prone to failure, especially if you’re thinking that specializing is going to lead to fixing your lead generation problems?

When The Blueprint was new, I had a group of early access customers go through the course.

I start the course out by focusing on positioning: Who are you selling to, What do they want, and Why should they hire you?