Tag: productized consulting

Overcoming The Fear Of “Choosing A Niche”

by on April 3, 2015

When you go from being a generalist — that is, a provider of some commodity service, like web design — to being a specialist, who solves a specific type of problem for a specific kind of client, three things almost always happen: You’re able to charge more. Your clients give you more creative latitude and freedom, and…