AI-Empowered Content Creation
This is a watch-me video showing my full AI-powered content creation process, recorded live in December 2025.
What makes this extra meta: The content piece I’m creating in the video is the newsletter about the 5-Part Freelancer Content Template itself. So you’re watching me create the very thing you learn about in there. π
What You’ll See
The full workflow from idea extraction to published piece:
- Extracting the seed from a 200KF Marketing call transcript using my Idea Seed Extractor assistant
- Iterating the seed by going back and forth with Claude to dial in the core insight
- Converting seed to outline using my Outline Formalizer assistant
- Turning outline into draft with context from other newsletters and the call transcript
- Trimming and tightening using my Hormozi Critiquer Assistant to cut from 2,000 words to 1,000
- Final polish with my own human fingers to enforce brand voice and get dat sweet sweet “Zach je ne se quoi”
You’ll see:
- How I structure my Cursor/Obsidian workspace for content
- My system for versioning drafts (V1, V2, V3) so I never lose good stuff
- How I use line-by-line diffs to review AI edits (instead of losing changes in ChatGPT’s canvas)
- When I pay for LLM Max mode in Cursor vs when I don’t
- How I push back when AI cuts too much or changes things I liked
- My actual iteration loops (not a polished tutorial β just the real messy process)
Tools I Use In The Video
- Cursor for writing (line-by-line diffs are clutch)
- Obsidian for reviewing markdown (easier to read than Cursor)
- Superwhisper for transcribing the call
- Fathom for the original call recording
Fair Warning
This workflow took me ~2.5 hours even with AI.
That’s because I’m a content professional and my business relies on content quality, so my standards are very high.
Your standards should probably be lower than mine since content isn’t your primary business β you’re just using it for trust markers and authority.
The real tip: just use the 5-Part Freelancer Content Template and the AI Assistant.
Don’t overcomplicate it trying to replicate my full workflow. I have like 6 different assistants because I’m iterating on this stuff constantly.
You just need the template + the one assistant to start.
Download The Drafts
Want to see the evolution from seed to final piece?
Download the resource file above to see:
- Seed V1, V2, V3
- Outline versions
- Draft V1, V2, V3
- Final published newsletter
You can literally trace every edit and see how it evolved.
Original Call Recording
The seed came from this section of the Dec 4, 2024 200KF Marketing call where I walked Neil through the framework live.
We dropped that excerpt of the call on the template Tool Vault page.
But Remember
If you don’t have a predictable client acquisition system yet, don’t spend 2 hours on content.
Build your funnel first (cold outreach β lead magnet β calls β clients).
Content is icing on the cake β add it later during the Scale phase to boost trust and conversions in your existing system.
That said, if you’re in Scale phase and want to see how I do this, enjoy the watch-me. π