Week 8 Call Recording (9/25/24) — List-Building Q&A + Check-In

Week 8 Call Recording (9/25/24) — List-Building Q&A + Check-In

🗓️ This Week’s Live Call

🎯 Goal:

Keep you moving forward — wherever you are in the course — and answer any Q&A / address any roadblocks that are coming up.

📋 Loose Agenda:

  • List-Building 101 progress review & insight sharing
  • Any early Q&A / progress from List-Building 201
  • Misc Q&A from other content

Live Call Recording Summary & Timestamps:

  • 0:00 – 2:00 — Participants chat about the weather and reconnect; housekeeping items are mentioned.
  • 2:00 – 4:00 — Zach thanks Virginia for pointing out course bugs and asks participants to share their progress.
  • 4:00 – 6:00 — Zach discusses participants feeling “left behind” and emphasizes everyone moving at their own pace.
  • 6:00 – 8:00 — Zach addresses issues with checkpoint submissions, encourages participants to follow up if they haven’t received feedback.
  • 8:00 – 10:00 — Zach shares plans for future course modules, including automated lead generation workflows and support for hiring scrapers.
  • 10:00 – 12:00 — Virginia shares her progress on list building, noting that some tasks take less time than expected.
  • 12:00 – 14:00 — Zach asks participants to share a win or insight, starting with Marcus, who shares his success with a podcast interview gained through cold outreach.
  • 14:00 – 16:00 — Virginia discusses her realization that repeated cold outreach can create familiarity with recipients.
  • 16:00 – 18:00 — Carl mentions getting more consistent with coursework, and the group discusses improvements for a long video lesson.
  • 18:00 – 20:00 — Thaiane talks about refining her ICP after realizing a potential lead wasn’t a good fit, highlighting the need for better filtering criteria.
  • 20:00 – 22:00 — Thaiane reflects on the importance of filtering leads based on their marketing approach, while Zach affirms the value of this insight.
  • 22:00 – 24:00 — Ambika shares her conversation with a developer about marketing perceptions in SaaS companies and resisting the urge to make an unsolicited pitch.
  • 24:00 – 26:00 — Zach praises Ambika’s decision to stay focused on her target audience, and participants discuss common misconceptions about SaaS company budgets.
  • 26:00 – 28:00 — Zach asks participants for insights or questions about list building progress, and Marcus clarifies the stages of list building.
  • 28:00 – 30:00 — Zach explains when participants will set up Instantly accounts, emphasizing not to do so too early to avoid unnecessary costs.
  • 30:00 – 32:00 — Zach asks participants to choose between a thorough or a faster, less detailed version of upcoming modules; Virginia prefers the thorough approach, while Carl is okay with the faster one.
  • 32:00 – 34:00 — Zach advises Marcus on the risks of high-volume outreach from personal email and encourages a cautious approach.
  • 34:00 – 36:00 — Virginia asks about testing different niches; Zach recommends staying focused on CrossFit for now to avoid doubling the workload.
  • 36:00 – 38:00 — Zach explains the importance of collecting enough data before deciding a niche is unsuitable and encourages Virginia to stick with her current target for a while longer.
  • 38:00 – 40:00 — Thaiane asks about the reliability of a lead source, noting her previous experience with incorrect data; Zach agrees to reassess its data quality rating.
  • 40:00 – 42:00 — Thaiane provides feedback on the reliability of a lead database; Zach decides to downgrade its data quality rating based on her input.
  • 42:00 – 44:00 — Marcus asks Zach about video editing workflows; Zach shares tips on using tools like a stream deck and Descript to streamline podcast editing.
  • 44:00 – 46:00 — Zach offers to share SOPs and templates for video editing to help Marcus save time, noting that refining the editing workflow is crucial.
  • 46:00 – 48:00 — Ambika discusses her concerns about targeting high-profile clients and questions her approach to identifying problems; Zach advises focusing on smaller, specific problems instead.
  • 48:00 – 50:00 — Zach emphasizes the challenges of tackling big problems and the value of offering solutions to specific, smaller issues that can generate immediate impact.
  • 50:00 – 52:00 — Ambika discusses her struggle with narrowing down which problems her ICP would recognize, and Zach explains the importance of targeting people already attempting to solve a problem.
  • 52:00 – 54:00 — Zach advises focusing on a specific context where people are investing in improving their sales pages, like running paid ads, to make the pitch easier.
  • 54:00 – 56:00 — Ambika shares her thought process about which traffic sources lead to a sales page and how she got overwhelmed; Zach suggests finding the ideal ICP who would benefit most from sales page optimization.
  • 56:00 – 58:00 — Zach discusses different types of ICPs for sales page optimization and emphasizes that it’s often better to specialize in a specific area.
  • 58:00 – 1:00:00 — Zach encourages Ambika to commit to one offer for now and adjust only if it gets invalidated, while Ambika agrees to focus on sales pages.
  • 1:00:00 – 1:03:00 — Zach asks participants if they have questions and reminds them to schedule next week’s call; the group concludes with positive encouragement for their progress.